The Sponsors feature is the best way to promote your sponsors and exhibitors to attendees. Creating rich sponsor profiles with custom images, embedded videos and PDFs, custom call-to-action buttons, and even chat is easy! There's a lot to learn in this article, and we encourage you to explore all the available customizations. Your sponsor base will thank you for the return on investment. 🙏

This article shows you how to set up and use the Sponsors feature, and the process is the same for the Exhibitors feature, too. 🙌

Selling sponsorships can be as simple as putting a sponsor logo in images in your event and then collecting a flat fee from each one, though only doing that could be a huge missed opportunity.

Familiarize yourself with all of the opportunities Webex Events provides by reading our article about Showcasing Sponsors in Your Event App. The sample sponsorship tiers at the end of the article are an amazing template for your own sponsorship strategy. 😍

After building out sponsor profiles, consider showcasing them on your event's website to provide even more exposure for your sponsors. To learn how to embed your sponsor list into your website, read our article about embedding Event App content with widgets.

Note that sponsor profiles act as a "landing page" or information hub for each sponsor and don't grant sponsor staff access to the Event App. If you want sponsor staff to interact with attendees in the Event App, add an attendee profile for each staff member, or have them register for the event using a hidden free ticket and access code.

After you've formed a plan, gather information and resources from your sponsors. This collateral will help you build awesome sponsor experiences. Which resources you collect from each sponsor may depend on what tier of sponsorship they're providing to the event. Examples of resources include links, PDFs, icons and booth images, official descriptions, and other text copy.

When you've gathered all the necessary information, start building the Sponsors feature!

In your Event's navigation bar under 'Event App' (or 'Community' in a Community), click Features, then click Add Features.

In the modal that appears, search for the feature, click Add, then close the modal.

Before you start adding sponsor profiles, customize the feature settings. In your Event navigation bar under 'Event App', click Features, then click Sponsors. On the Sponsors page, click the Settings (⚙️) icon and customize the following:

When you're done adjusting the settings, click Save Changes. Now let's start adding some profiles!

On the Sponsors page, either click the New Item button, or click the Categories tab to set up categories for different types of sponsors.

Categories are ways to let you classify different types of sponsors. Applying a category to a sponsor adds the name of the category below the sponsor's name in the list and lets attendees filter them by category. If you're going to use categories, it's best to set them up before adding sponsor profiles. Read our Create Categories for Feature Items article for complete instructions.

Now let's build a great sponsor profile. From the 'Items' tab, click New Item.

In the modal that appears, fill in the following information:

When you finish crafting the sponsor profile, click Save Changes.

Repeat the steps outlined above until you've added all the sponsor profiles you need. If you have several, remember that you can import multiple items at once.

After you've added categories and sponsors, there are several ways to manage each.

That was a lot of information, and we hope by now you're excited by all the wonderful possibilities. 🤩

We know there's nothing quite like experiencing products in action, so feel free to schedule a demo, or reach out to your Webex Events contact for a personalized tour of a Sponsors feature.

We make it easy for you and your sponsors to find out how attendees are interacting with content, down to individual attendees. Hello, ROI! 😎

On your Event App's Metrics tab, scroll down to the Feature Comparison section and click the Sponsors or Exhibitors feature.

This shows counts for:

To download a spreadsheet with much more granular metrics, click the Export Report button, then click Metrics. If you want to download all the messages for each sponsor, click the Chats option. For a complete overview of what's included in these exports, refer to our Event App and Community Metrics article. Edit the spreadsheet down to each sponsor's metrics and then email them all that data goodness. 💾

Lastly, use the Get Shareable Link button to simply send the whole Metrics page to your Sponsors. Think carefully before you do this — some sponsors might not want other organizations to have access to their metrics and chats. 🔒

That was a lot of reading, so congratulations on making it this far! You get a cookie. 🍪 Now, why not go learn how to add Speakers to your Event App? It's very similar to adding sponsors, and you're already an expert at that. 😉