Your Event App serves you in countless ways — as a digital guide for in-person attendees, a communications and networking hub, a way to promote your brand, or, for virtual events, your entire event space! A Webex Event is also a great opportunity to sell sponsorships that increase revenue.

Simply securing event sponsorship is only the beginning. You have to create experiences that deliver a return on investment for your sponsors. The tips in this article will help you cultivate an enthusiastic sponsor base who are dedicated to sponsoring your events each year! 👇

Add the Sponsors feature to your Event App and create a profile for each sponsor. If you want to differentiate between sponsors and exhibitors, add the Exhibitors feature, too. Both features are identical, so we only refer to the Sponsors feature in this article.

When you build out a sponsor profile, fill in the following:

Give each sponsor some distinction with branding that uniquely represents them! If you set your Sponsors feature to 'Grid View', Medium and Large Booths display both the Icon and Booth Cover images, and Small Booths only show the Icon.

Consider using the Booth Size setting to sell tiered sponsorships. You could award your title sponsor with the exclusive privilege of occupying the only Large Booth. If a sponsor wants to include a cover image, they have to purchase a sponsorship tier that includes a Medium Booth.

Does your sponsor have an awesome promotional video, social media presence, website, or PDF sell sheet? Use the Content Provider field to add this content to the sponsor's profile.

Content added to the Content Provider field is embedded in the web version. On the Mobile App, this content always opens in the mobile device's default web browser.

Simply select the proper Content Provider from the drop-down, then fill in the URL or upload the file to add the content to the sponsor profile.

Boost sponsor engagement by adding Attendee Calls to Action to the sponsor's profile. Add buttons for attendees to 'Request Follow Up' or 'Schedule Meeting'.

You aren't limited to meeting links, either. Change the 'Schedule Meeting' button label and link it to a sponsor's website, a webinar, a demo video, or anything else you think of. 🙌 Refer to the section of our Sponsors feature guide about adding Attendee Calls to Action to learn more.

Internal Links let you connect sponsor profiles to other content within your Event App. This is a perfect way to make sponsors visible throughout the Event App with links to sponsored sessions like a happy hour, a party, or a session a sponsor's representative is speaking at.

Read our article on Internal Links for more information.

External Links appear in the 'Links' section of a sponsor profile. Links can be websites, phone numbers, and email addresses. Add an External Link to the sponsor's website or even a special landing page to capture leads. The options are endless!

Consider offering more links for higher sponsorship tiers. 🥇 Our article on External Links has more information. 📖

Sponsor profiles in your Event App are only visible to attendees registered for your Event. If you want to show sponsor information on your website or partner websites, widgets are a great way to do it!

Simply select which sponsors you want to include in the widget, save, and copy the embed code to embed it in a website. Read our article about embedding Event App content with widgets for complete instructions.

When you create your Webex Event, choosing the Banners layout for your Event App provides a great way to show sponsor branding. Banners display on both the web version or Mobile App. Banner images appear in the lower-left corner of the web version and at the bottom of the main screen of your Mobile App.

The Smart Feed layout shows Sponsors from time to time. However, it only shows the icon, and other non-sponsor content appears there.

If you've added a booth cover image for a sponsor, consider using that same image as a banner, or use an entirely different image. Whichever you choose, feel free to link the banner to the actual sponsor page so attendees need only tap the banner to go right to the sponsor page.

It's even possible to pass the user's Event App data to the URL you linked to the banner. 🎊

Refer to our Event App Layouts article to learn more.

Aside from the standard Sponsors and Exhibitors features, the Webex Events Platform lets you get creative with sponsorships for nearly any facet of your in-person, hybrid, or virtual event. Keep reading to learn about some of the ways other event organizers have uniquely monetized their events!

Consider sending an announcement "from" the sponsor! Use Announcements to send pre-approved sponsor messaging to all attendees or specific groups. Read our Announcements feature guide to learn more.

If you're using a Branded App, consider incorporating your title sponsor into your splash screen. We don't recommend displaying an ad that takes up the entire splash screen. Instead, using a small part of the splash screen for sponsor branding is a great option for visibility. The splash screen displays to every attendee when they open the app.

Posting on the Wall "from" the sponsor or posting about them is a great way to increase excitement leading up to your event. This is also a more organic way to showcase sponsors because it's mixed in with posts from attendees. Simply create a new attendee profile with the sponsor's name and logo, then post on their behalf. Or let the sponsor log in to the profile and post for themselves.

Read our Wall feature guide for more information on using the Wall.

Grant your sponsor amazing visibility and branding opportunities at your in-person event with Live Display! Whether you'd like to showcase one sponsor or all of your sponsors, Live Display is a great option to do exactly that. Some virtual and hybrid events have also used the Web Link feature to embed the Live Display in their Event App as a "what's happening now" type feed.

Read our Introduction to Live Display article to learn more.

When you link a sponsor profile to a map, in-person attendees can access the map from the sponsor profile, or they can open the Map feature and locate the sponsor from there. This is also a great option to highlight locations of after-hours events or meet-and-greets provided by your sponsors.

Refer to the Maps feature guide for more information.

Create a feature dedicated to your top-tier sponsor for even more visibility. The Web Link feature lets you link to a sponsor's website or a special landing page and upload a custom sponsor logo as the feature icon.

Refer to our Web Link feature guide for more information.

Give your sponsors a place to self-promote to your virtual attendees with the Video Rooms feature. Simply add a Video Rooms feature to your Event App and make a room for each sponsor. Customize each room with the sponsor's logo and link the room directly to the sponsor so attendees can find their way there easily!

Refer to our Video Rooms feature guide for more information.

If your event is hybrid or virtual, Webex Events Production Studio is a great place to showcase sponsors in your live streams. Fully customize your stream with your own branding or your sponsors' branding, including the theme color, logo, images, and even videos.

Refer to our Introduction to Webex Events Production Studio article for more information.

The Event Game is a great way to engage attendees at any type of event. Why not monetize the game by giving the credit to a sponsor? Consider including "sponsored by..." in the game's name and asking the sponsor if they'd like to provide the prize! Mention this in other marketing communications for even more visibility.

Another option with the Event Game is to have attendees interact with a sponsor to receive a challenge code. This could include having their badge scanned in the Lead Retrieval app, posting a picture to the Wall, or joining a sponsor's Video Room. This is a fun way to generate leads and encourage attendees to interact with and learn more about the sponsor. You can even assign more points based on higher sponsorship tiers.

Refer to our Game feature guide for more information.

Consider adding "brought to you by..." to Sessions, booth locations, and more! This is a great way to get sponsor names out there for any type of event.

If you're using the Event Code Privacy Setting for your Event App, a creative option is to use the sponsor's name as the Event Code.

Refer to our Privacy Settings article for more information.

While you can offer any of these options to sponsors "a la carte", you may decide to provide different packages, AKA "tiers". Pricing should be different for each event because the audience and value are different for each event.

Thanks for reading! These are only some of an infinite number of possibilities for showcasing sponsorship in your Event App. We hope these suggestions inspire you. 🧠

Has something else worked well for your event? Let us know, and we'll add it to the list!

We'd love to have a personalized conversation about your event. Reach out to your Webex Events contact to strategize the best way to build a loyal sponsor base that comes back year after year.