Your Event App serves you in countless ways — as a digital guide for in-person attendees, a communications and networking hub, a way to promote your brand, or, for virtual events, your entire event space! A Webex Event is also a great opportunity to sell sponsorships that increase revenue.

Screenshot of a Grid View of Medium and Small Sponsor Booths on the Web App.

Simply selling a sponsorship is only the beginning. You have to create experiences that deliver return on investment for your sponsors. The tips in this article help you create a raving sponsor base who are excited to sponsor your events each year! 👇

Use the Sponsors/Exhibitors feature

Add the Sponsors feature to your event and create a profile for each sponsor. If you want to differentiate between sponsors and exhibitors, add the Exhibitors feature, too. Both features are identical, so we only refer to the Sponsors feature in this article.

When you build out a sponsor profile, fill in the following:

Icons, Booth Cover images, and Booth Size

Give each sponsor some distinction with branding that uniquely represents them! If you set your Sponsors feature to Grid View, Medium and Large Booths use both the Icon and Booth Cover images, and Small Booths only use the Icon.

Screenshot of Medium and Small Sponsor booths within the Sponsor feature on the Web App..

Consider using the Booth Size setting to sell tiered sponsorships. You could award your title sponsor with the exclusive privilege of occupying the only Large Booth. If a sponsor wants to include a banner, they have to purchase a sponsorship tier that includes a Medium Booth.

Content

Does your sponsor have an awesome promo video, Facebook page, website, or PDF sell sheet? Use the Content Provider field to embed content in the Sponsor's profile in the Web App.

Screenshot of a Sponsor page with embedded video content on the Web App.

Simply select the proper Content Provider from the drop-down, then fill in the URL or upload the file to add the content to the sponsor profile.

⭐️ Keep in mind, embedded content always opens in a mobile device's default web browser.

Attendee Calls to Action

Boost sponsor engagement by adding Attendee Calls to Action to the sponsor's profile. Add buttons for attendees to 'Request Follow Up' or 'Schedule Meeting'.

Screenshot of Call to Action buttons on the Sponsor profile in the mobile app.

You aren't limited to meeting links, either. Change the 'Schedule Meeting' button label and link it to a sponsor's website, a webinar, a demo video, or anything else you can think of. 🙌 See the section of our Sponsors feature guide about adding Attendee Calls to Action to learn more.

Internal and External Links

Internal Links let you connect sponsor profiles to other content within your event. This is a perfect way to make sponsors visible throughout the event with links to sponsored sessions like a happy hour, a party, or a session a sponsor's representative is speaking at.

Check out our article on Internal Links for more information.

Screenshot of the Links portion of a Sponsor profile.

External Links appear in the Links section of a sponsor profile. Links can be websites, phone numbers, and email addresses. Consider adding an external link to the sponsor's website or even a special landing page to capture leads. The options are endless!

Consider offering more links for higher sponsorship tiers. 🥇 Check out our article on External Links for more information.

Use the Banners layout

When you create your Webex Event, consider choosing the Banners layout for your app. Banner images appear in the lower-left corner of your Web App and at the bottom of the main screen of your Mobile App, and they're a great way to show sponsor branding. If you've added a booth cover image for a sponsor, you can use that same image as a banner or use an entirely different image. Whichever you choose, feel free to link the banner to the actual sponsor page, so attendees need only tap the banner to go right to the sponsor page.

The Smart Feed layout shows Sponsors from time to time. However, it only shows the icon, and other non-sponsor content appears there.

Screenshot of banners displaying on the Mobile App and the Web App.

Attendees can see and tap on banners whenever they use the Web App or Mobile App. It's even possible to pass the user's event app data to the URL. 🎊

⭐️ Keep in mind, it's a good idea to maintain some creative control over the design of sponsored banner ads. This helps ensure a cohesive and polished look for your event.

Check out our Event Layouts walkthrough to learn more.

Build sponsorship into other Webex Events features

Aside from the standard Sponsors and Exhibitors features, the Webex Events Platform lets you get creative with sponsorships for just about any facet of your event. Keep reading to learn about some of the ways other event organizers have uniquely monetized their events!

Announcements

Consider having an announcement "from" the sponsor! Use Announcements to send pre-approved sponsor messaging to all attendees or specific groups. Check out our Announcements feature guide to learn more.

Screenshot of the Announcements feature on the Web App and Mobile App.

⚠️ Caution! As with all apps, attendees can opt to turn off notifications, so don't send out too many sponsored notifications.

Splash screen

If you're using a Branded Event App, consider incorporating your title sponsor into your Splash Screen. We don't recommend displaying an ad that takes up the entire splash screen. Instead, using a small part of the splash screen for sponsor branding is a great option for visibility. Every attendee sees the splash screen when they open the app.

Screenshot of a splash screen with

⚠️ Caution, the splash screen applies to Branded Event App customers only. There is only one splash screen per app. If you're using your app for multiple events, it may not be a good fit to offer this to sponsors.

Wall

Posting on the Wall "from" the sponsor or posting about them is a great way to increase excitement leading up to your event. This is also a more organic way to showcase sponsors because it's mixed in with posts from attendees. Simply create a new attendee profile with the sponsor's name and logo, and post. Or let the sponsor log in to the profile and post for themselves.

Screenshot of Sponsor post on the Web App.

Check out our Wall feature guide for more information on using the wall.

Live Display

Grant your sponsor amazing visibility and branding opportunities at your in-person event with Live Display! Whether you'd like to showcase one sponsor or give them all opportunities to be seen, Live Display is a great option to do just that. Some virtual and hybrid events have also used the Web Link feature to embed the Live Display in their Event App as a "what's happening now" type feed.

Screenshot of a live display showing a sponsor banner in the Gallery feature.

Check out our Introduction to Live Display article to learn more.

Maps

When you link a sponsor profile to a map, in-person attendees can access the map from the sponsor profile, or they can open the Map feature and locate the sponsor from there. This is also a great option to highlight locations of after-hours events or meet-and-greets provided by your sponsors.

Animated GIF of a mobile app user tapping on a Sponsor, scrolling to the Location, section, and viewing the map.

Check out the Map feature guide for more information.

Sponsor Web Link feature

Create a feature dedicated to your top-tier sponsor for even more visibility. The Web Link feature lets you link to a sponsor's website or a special landing page, and you can also upload a custom sponsor logo as the feature icon.

Check out the Web Link feature guide for more information.

Video Rooms

Give your sponsors a place to self-promote to your virtual attendees with the Video Rooms feature. Simply add a Video Rooms feature to your event and make a room for each sponsor. Customize each room with the sponsor's logo and link the room directly to the sponsor so attendees can find their way there easily!

Animated GIF showing eight people talking in a Video Room.

Check out the Video Rooms feature guide for more information.

Webex Events Streaming

If your event is hybrid or virtual, Webex Events Streaming is a great option for showcasing sponsors in your live streams. Fully customize your stream with your own branding or your sponsors' branding, including the theme color, logo, overlays, and even videos.

⭐️ Keep in mind, Webex Events Streaming is an additional cost add-on feature. Reach out to your Webex Events contact for pricing.

Screenshot showing a sponsor shout-out banner in the Restream studio.

Check out our Introduction to Webex Events Steaming article for more info.

Event Game

The Event Game is a great way to get attendees at any type of event engaged. Why not monetize the game by giving the credit to a sponsor? Consider including "sponsored by..." in the game's name and asking the sponsor if they'd like to provide the prize! Mention this in other marketing communications for even more visibility.

Screenshot of an Event Game rules modal. Cisco is noted as the game sponsor.

Another option with the Event Game is to have attendees interact with a sponsor to receive a challenge code. This could include having their badge scanned in the Lead Retrieval app, posting a picture to the Wall, or joining a sponsor's Video Room. This is a fun way to generate leads and encourage attendees to interact with and learn more about the sponsor. You can even assign more points based on higher sponsorship tiers.

Screenshot of a Game challenge prompting attendees to visit a sponsor booth for a code..

Check out our Game feature guide for more information.

Titles

Consider adding "brought to you by..." to Agenda sessions, booth locations, and more! This is a great way to get sponsor names out there for any type of event.

⚠️ Caution, keep these to a minimum. They have more impact when used sparingly!

Event Code

If you're using the Event Code privacy setting for your event, a creative option is to use the sponsor's name as the Event Code.

Screenshot of the Event Code Privacy setting, with a Sponsor-specific Event Code entered.

Check out our Privacy Settings article for more information.

Example of Sponsorship Tiers

While you can offer any of these options to sponsors "a la carte", you may decide to provide different packages, AKA "tiers". Pricing should be different for each event because the audience and value are different for each event.

Platinum 🏆

  • Large virtual booth with embedded video, PDF, or website, company description, and up to 5 external links (i.e., social media or additional websites)

  • Live chat with attendees

  • 2 Video Rooms

  • 'Request Follow Up' button & custom URL button

  • 2 exclusive banner graphics

  • 2 sponsored Game challenges

  • 2 30-second commercials during event broadcast

  • 2 Sponsored Announcements

Gold 🥇

  • Medium virtual booth with embedded video, PDF, or website, company description, and up to 5 external links (i.e., social media or additional websites)

  • Live chat with attendees

  • 1 Video Room

  • 'Request Follow Up' button & custom URL button

  • 1 exclusive banner graphic

  • 2 sponsored Game challenges

  • 1 30-second commercial during event broadcast

  • 1 Sponsored Announcement

Silver 🥈

  • Medium virtual booth with embedded video, PDF, or website, company description, and up to 3 external links (i.e., social media or additional websites)

  • Live chat with attendees

  • 1 Video Room

  • 'Request Follow Up' button & custom URL button

  • 1 banner graphic shared with up to 2 other logos

  • 1 sponsored game challenge

Bronze 🥉

  • Small virtual booth with embedded video, PDF, or website, company description, and up to 3 external links (i.e., social media or additional websites)

  • Live chat with attendees

  • 'Request Follow Up' button

  • 1 banner graphic

  • 1 banner graphic shared with up to 2 other logos

  • 1 sponsored game challenge

Additional exclusive sponsorship opportunities

  • Official live stream sponsorship - Limited availability

  • Logo and choice of special promotion displayed in the welcome and closing screens for a session

  • Branded App Sponsor - Limited availability

  • Mention in App Store descriptions & custom splash screen artwork

  • Gamification Sponsor - Multiple available

  • Donate a game prize and be listed as an event game sponsor

  • Photo Booth - Limited availability

  • Branding inside the official event photo booth

  • Session or Happy Hour Sponsor - Limited availability

  • Introduce a speaker, participate in a panel, or host an in-person or virtual happy hour

⭐️ Keep our other products in mind! If you're using our Lead Retrieval product, consider including that for your top tier sponsors. If you're using our Live Display product, consider providing a full banner ad for each top tier sponsor. Lower-tier sponsors can have a "combined" banner ad.

Thanks for reading! These are only some of an infinite number of possibilities for enabling sponsorship in your Event App. We hope they got your wheels turning. 🧠 ⚙️ Has something else worked well for your event? Let us know, and we'll add it to the list!

We'd love to have a personalized conversation about your event! Reach out to your Webex Events contact to strategize on the best way to make your sponsors come back year after year.

Questions? Chat Us or Email support@socio.events

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