Tickets are the options registrants choose from when they visit your registration page. Each ticket can have a unique price, available quantity, tax rate, and more. After creating tickets, setting up payment information, and publishing your registration page, you'll create Checkout Forms and Custom Questions and assign them to one or more tickets. You can set up promo codes for discounted or hidden tickets, too! 🏆

This article provides instructions on setting up and managing tickets and publishing Webex Events Registration.


Create a ticket

In your Event or Community navigation bar under 'Registration', click Tickets, click New Ticket, and then select Free Ticket or Paid Ticket. Paid is only an option if you marked your event as a paid event in Registration Basics.

Screenshot of the steps just described.

Now, fill in the following fields:

Screenshot of the Create Paid Ticket modal.
  • Ticket Name - This is the name that displays to registrants when they visit your registration page, so we recommend making it something that clearly tells them who the ticket is for. The Ticket Name also syncs to Webex Events Onsite to create Attendee Types.

  • Quantity - Leave this field blank if you don't want to limit the number of purchases for this ticket type.

  • Price - This field is visible if you clicked 'Paid Ticket'. The currency is pulled from Registration Basics, so simply enter a numerical value, including decimals if necessary.

  • Ticket Description - This is a great place to tell registrants more about who this ticket is for and what they'll get with it. For example, why might a registrant choose the VIP ticket over the Regular ticket? This is your chance to upsell!

You could simply click Save Changes at this point. However, there are some optional settings under 'Advanced Settings' that give you control over ticket availability, visibility, and the service fee:

Screenshot of the Advanced Settings section of the new ticket modal.
  • Sales Start & Sales End - If this ticket should only be available for a certain time frame, set the date range here. The ticket will always be visible unless you hide it (see below), though it can only be purchased during the specified time range. This is great for time-based earlybird specials or flash sales!

  • Min. Purchase & Max. Purchase - These settings ensure attendees can only buy this ticket when they sign up with the right number of people on the order. For example, you could require them to purchase at least four tickets to take advantage of the group ticket type price.

  • Ticket Availability - To prevent registrants from purchasing this ticket, toggle the 'Close Ticket Sales' option to 'Yes'. Closed tickets still appear on the registration page, yet they can't be purchased.

    To immediately hide this ticket from the registration page entirely, toggle the 'Hide Ticket' option to 'Yes'. Users can only access this ticket if they enter the associated promo code. You can unhide tickets later if needed.

    💡 Keep in mind, once you publish Registration, you won't be able to delete tickets. If you don’t want a ticket to appear on the registration page, toggle ‘Yes’ on the 'Hide Ticket' option to remove it.

  • PDF Ticket - In every confirmation email, there are up to two buttons related to an attendee's transaction: a 'Download Ticket' button and a 'Download Receipt' button. If registration costs money, the email always includes the 'Download Receipt' button.

    If you're creating a free ticket and your event is virtual, you can turn off the 'Download Ticket' button using the 'Include in confirmation email' toggle to streamline your confirmation emails and keep them tidy. Learn more about what attendees receive after they register.

    💡 Keep in mind, if multiple people registered at the same time and one of the tickets had the toggle switched to 'Yes', the confirmation email will still include the 'Download Ticket' button. PDFs are only included for the ticket with the toggle turned on, however.

  • Service Fee - Absorb means that the Webex Events service fee and Stripe fee aren't shown or charged to registrants. Instead, the fees are deducted from the ticket price. Pass On means that the fees are added to the total ticket amount.

    💡 Keep in mind, the Webex Events service fee isn't the same as the Stripe processor fee. Refunds don't include Stripe's processor fees. However, they do include Webex Events service fees.

Integrations to Event App

Under the Integrations to Event App section, use the Assign to Groups drop-down to specify whether this ticket should be associated with a specific group of users inside your Event App.

Screenshot of the Integrations to Event App dropdown.

Groups are an easy way to segment content for particular attendee subsets! For example, you can provide VIPs with exclusive content, send announcements tailored to only virtual or in-person attendees, and more.

Click Save Changes when you're done.

💡 Keep in mind, if you edit an existing ticket and change the groups assigned to that ticket, the group assignments will update automatically in the Event App for all attendees who purchased that type of ticket.

You just made a ticket! 🎫 Repeat these steps to create all the tickets you need.

Manage tickets

You can edit or clone an existing ticket by clicking its Settings (⚙️) icon in the list of existing tickets. Cloning a ticket copies all of its settings and information. If you haven't published Registration yet, you can also delete tickets.

Screenshot of the Settings menu expanded.

Terms & Conditions and Refunds

If you're setting up a new Registration, the Terms & Conditions and Refunds section is below the Tickets section. After publishing Registration, you can find this section under Settings. Editing either of these is optional.

Screenshot of the Terms and Conditions and Refunds section.

💡 Keep in mind, if you only create free tickets, the Refund Policy button and Payment section won't appear on the Tickets page when setting up Registration.

  • Edit Terms & Conditions - In addition to Webex Events terms and conditions, which are automatically included, you can add your own terms and conditions. Simply click the Edit Terms & Conditions button to open a modal where you can type or paste your own custom terms and conditions. There are a variety of text formatting options, and you can add hyperlinks and images.

    Screenshot of the Terms and Conditions and Refunds section.
  • Select Refund Policy - Click this button to open a modal where you can select a refund policy from the drop-down list, or enter your own custom policy. By default, the No Refunds option is selected.

Click Save Changes to finalize your refund policy selection.


The Payments section is located below the Terms & Conditions and Refunds section during Registration setup, and it's the final step before you publish your event. After publishing Registration, you can find this section under Settings.


Stripe is how we process and collect payments for registration. To connect a new or existing Stripe account, click the Connect with Stripe button and follow the prompts on the form. Once you're done either creating or linking an account, you'll be directed back to the Webex Events Platform.

Screenshot of the Payment section and the Connect with Stripe button.

💡 Keep in mind, you must connect Registration to Stripe before you can publish. If you create a free ticket during Registration setup, you can create paid tickets after publishing Registration without linking to Stripe. However, paid tickets won't appear on the registration page unless there's a linked Stripe account.

Tax (optional)

If your event takes place in a region that requires you to collect tax on registration orders, you can add your locality's tax rate and government-issued tax ID here. Simply click the Add Tax button. In the modal that appears, select which ticket(s) this tax rate applies to. If taxes are based on multiple locations at different rates, you can create a ticket for each location and then add tax to each ticket individually.

💡 Keep in mind, if you're not sure if you should charge tax for registration, consult your local government's tax guidelines or a tax professional.

Screenshot of the Add Tax modal.

Once you've selected at least one ticket, enter the Tax Name that will appear on the checkout page and receipts.

Finally, enter the Tax Rate percentage, then add your organization's government-issued tax ID in the Sales Tax Registration ID field and click Save Changes.

After you've added tax, click the Settings (⚙️) icon next to a tax item to either edit or delete it.

Screenshot showing the Tax section. The settings menu is expanded text to a tax item.

Next steps

After creating tickets, the next step is to publish Registration. When you're ready, read our Publish and Manage Webex Events Registration article for detailed steps!

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