Tickets are the options registrants choose from when they visit your Registration page. Each ticket can have a unique price, available quantity, tax rate, and more. After creating tickets, setting up payment information, and publishing your registration page, create checkout forms and custom questions and assign them to one or more tickets. You can set up promo codes to for discounted or hidden tickets, too! 🏆

This article provides instructions on setting up and managing tickets and publishing your Registration Event.


Before you get started...

If you'd like tickets to automatically sort attendees into groups in your Event App, you should hold off on making more than one ticket until you've linked your Event to your Registration and created the groups in your Event. This will save time editing tickets you've already created. Learn more about how they work in our Groups guide.

Create a ticket

To create a new ticket, go to the Tickets page and click New Ticket, then choose either Free or Paid. Paid is only an option if your event is marked as a paid event in the event basics.

Screenshot of the New Ticket button with options expanded.

Now, fill in the following fields:

Screenshot of the Create Paid Ticket modal.
  • Ticket Name - This is the name registrants see when they visit your registration form, so we recommend making it something that tells them, at a glance, who the ticket is for. The Ticket Name also syncs to Webex Events Onsite to create Attendee Types.

  • Quantity - Leave this field blank to allow an unlimited number of purchases.

  • Price - This field is visible if you clicked Paid Ticket. The currency is pulled from the Event Basics, so simply enter a numerical value, including decimals if necessary.

  • Ticket Description - This is a great place to tell registrants more about who this ticket is for and what they'll get with it. For example, why might a registrant choose the VIP ticket over the Regular ticket? This is your chance to upsell!

You could simply click Save Changes at this point; however, there are some optional settings under 'Advanced Settings' that give you control over ticket availability, visibility, and the service fee:

Screenshot of the Advanced Settings section of the new ticket modal.
  • Sales Start & Sales End - If this ticket should only be available for a certain time frame, set the date range here. The ticket will always be visible unless you hide it (see below), though it can only be purchased during the specified time range. This is great for time-based early-bird specials or flash sales!

  • Min. Purchase & Max. Purchase - These settings ensure attendees can only buy this ticket when they sign up with the right number of people on the order. For example, you could require them to purchase at least 4 tickets to take advantage of the group ticket type price.

  • Ticket Availability - To prevent registrants from purchasing this ticket, toggle the Close Ticket Sales option to 'Yes'. Closed tickets still appear on the registration page but can't be purchased.
    To immediately hide this ticket from the registration page entirely, toggle the Hide Ticket option to 'Yes'. Users will only be able to access this ticket if they enter the associated promo code. You can choose to unhide tickets later if needed.

    ⭐️ Keep in mind, once you publish Registration, you won't be able to delete tickets. If you don’t want a ticket to appear on the Registration page, toggle ‘Yes’ on the Hide Ticket option to remove it.

  • PDF Ticket - In every confirmation email, there are up to two buttons related to an attendee's transaction: a Download Ticket button, and a Download Receipt button. If the registration costs money, the email will always include the Download Receipt button.

    If the ticket you're making is free, and your event is virtual, you can use the Include in confirmation email toggle to turn off the Download Ticket button to keep your confirmation emails lean and tidy. For more on what attendees receive after they register, check this out.

    ⭐️ Keep in mind, if multiple people registered at the same time, and one of the tickets had the toggle switched to 'Yes', the confirmation email will still include the Download Ticket button. PDFs will only be included for the ticket with the toggle turned on, however.

  • Service Fee - Absorb means that the Webex Events service fee and Stripe fee aren't shown or charged to registrants. Instead, the fees are deducted from the ticket price. Pass On means that the fees are added to the total ticket amount.

    ⭐️ Keep in mind, the Webex Events service fee isn't the same as the Stripe processor fee. Refunds don't include Stripe's processor fees. However, they do include Webex Events service fees.

Integrations to Event App

Under the Integrations to Event App section, use the Assign to Groups drop-down to specify whether this ticket should be associated with a specific group of users inside your event app.

⭐️ Keep in mind, to select Groups, your Event must be linked to your Registration.

Screenshot of the Integrations to Event App dropdown.

Groups are an easy way to segment content for a particular event app or user groups! For example, you can provide VIPs with exclusive content, send announcements tailored to only virtual or in-person attendees, and more.

Click Save Changes when you're done. You just made a ticket! 🎫 Now repeat this process to create all the tickets you need.

Manage tickets

You can edit or clone an existing ticket by clicking its Settings (⚙️) icon in the list of existing tickets. Cloning a ticket copies all of its settings and information. If you haven't published Registration yet, you can also delete tickets.

Screenshot of the Settings menu expanded.

Terms & Conditions and Refunds

If you're setting up a new registration event, the Terms & Conditions and Refunds section is below the tickets section. After publishing your event, you can find this section under Settings. Editing either of these is optional.

Screenshot showing the Terms & Conditions and Refunds section.

⭐ Keep in mind, if you only make free tickets, the Refund Policy button and Payment section won't appear on the Tickets page when creating your registration event.

  • Add Terms & Conditions - In addition to Webex Events terms and conditions, which are automatically included, you can add your own terms and conditions. Simply click the button to open a modal where you can type or paste your own custom terms & conditions. There are a variety of text formatting options plus the ability to add hyperlinks and images.

    Screenshot of Edit Terms and Conditions section.
  • Select Refund Policy - Click this button to open a modal where you can select a refund policy from the drop-down list, or enter your own custom policy. By default, the No Refunds option is selected.

Click Save Changes to finalize your refund policy selection.


The Payments section is located below the Terms & Conditions and Refunds section when setting up a new registration event, and it's the final step before you publish your event. After publishing your event, you can find this section under Settings.


Stripe is how we process and collect payments for registration. To connect a new or existing Stripe account, click the Connect with Stripe button, and follow the prompts on the form. Once you're done either creating or linking an account, you'll be directed back to the Webex Events Platform.

Screenshot of the Payment section and the Connect with Stripe button.

⭐️ Keep in mind, you must connect your Registration event to Stripe before you can publish your event. If you create a free ticket during registration setup, paid type tickets can be created after the event is published without linking. However, paid tickets won't appear on the registration form unless there's a linked Stripe account.

Tax (optional)

If your event takes place in a region that requires you to collect tax on registrations, you can add your locality's tax rate and government-issued tax ID here. Simply click the Add Tax button. In the modal that appears, select which ticket(s) this tax rate applies to. If taxes are based on multiple locations at different rates, you can create a ticket for each location, and then add tax to each ticket individually.

⭐ Keep in mind, if you're not sure if you should charge tax for event registration, consult your local government's tax guidelines or a tax professional.

Screenshot of the Add Tax modal.

Once you've selected at least one ticket, enter the Tax Name that will appear on the checkout page and receipts.

Finally, enter the Tax Rate percentage, then add your organization's government-issued tax ID in the Sales Tax Registration ID field and click Save Changes.

After you've added tax, click the Settings (⚙️) icon next to a tax item to either edit or delete it.

Screenshot showing the Tax section. The settings menu is expanded text to a tax item.

Publishing Registration and next steps

Now you're ready to click Publish Event at the bottom of the Tickets page and start creating Checkout Forms and Promo Codes. You can keep configuring your registration, and no one can find it until you start spreading the word.

Screenshot of the Publish Event button on the Registration Tickets page.

Check out our Managing Event Registration article to learn about what you can do with your Registration Event after you've published it.

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