When registrants visit your registration page, they can choose between the different tickets that you've set up. Each ticket can have a unique price, available quantity, tax rate, and more. If you're setting up your registration event and haven't yet published it, creating tickets and defining payment information are the final steps before you publish your registration. Otherwise, you can simply click the Tickets tab to add tickets. 🎫
Before you get started...
If you'd like tickets to automatically sort attendees into Event Groups, you should hold off on making more than one ticket until you've linked your Event to your Registration and created the Groups in your Event. This will save time editing tickets you already created. If you're not sure what Groups are and how they work, check this out.
Create a ticket
To create a new ticket, click New Ticket, and then choose either Free or Paid. If you specified that your event is free when you set up the Basics, then Free is the only option.
⭐️ Keep in mind, because they are no-cost, free tickets cannot be refunded — only canceled.
Now, fill in the following fields:
Ticket Name - This is the name registrants see when they visit your registration form, so we recommend making it something that tells them, at a glance, who the ticket is for.
Quantity - If there are unlimited quantities of this ticket available, leave this field blank.
Price - This field is visible if you clicked Paid Ticket. The currency is pulled from the Event Basics, so simply enter a numerical value, including decimals if necessary.
Ticket Description - This is a great place to tell registrants more about who this ticket is for and what they'll get with it. For example, why might a registrant choose the VIP ticket over the Regular ticket? This is your chance to upsell!
You could simply click Save Changes at this point, but there are some optional settings under Advanced Settings that give you control over ticket availability, visibility, and the service fee:
Sales Start & Sales End - If this ticket should only be available for a certain time frame, set the date range here. The ticket will only be available for purchase during the specified time range. This is great for time-based early-bird specials or flash sales!
Min. Purchase & Max. Purchase - These settings will ensure that attendees only get this rate when they sign up with the right number of people on the order. For example, you could require them to purchase at least 4 tickets to take advantage of the group ticket type price.
Ticket Availability - To prevent this ticket from being purchased, toggle the Close Ticket Sales option to 'Yes'. Closed tickets are still displayed on the registration page, but cannot be selected.
To immediately hide this ticket from the registration page entirely, toggle the Hide Ticket option to 'Yes'. Users will only be able to access this ticket if they enter the associated promo code. You can choose to unhide tickets later if needed.
⭐️ Keep in mind, if one or more attendees have registered with a ticket, that ticket can't be deleted. It can only be closed/hidden.
PDF Ticket - In every confirmation email, there are up to two buttons related to an attendee's transaction: a Download Ticket button, and a Download Receipt button. If the registration cost money, the Download Receipt button will always be included in the email.
If the ticket you're making is free, and your event is virtual, you can use the Include in confirmation email toggle to turn off the Download Ticket button to keep your confirmation emails lean and tidy. For more on what attendees receive after they register, check this out.
⭐️ Keep in mind, if multiple people registered at the same time, and one of the tickets had the toggle switched to 'Yes', the confirmation email will still include the Download Ticket button. PDFs will only be included for the ticket with the toggle turned on, however.
Service Fee - Absorb means that the Socio service fee is not shown or charged to registrants. Instead, the service fee is taken from the ticket price. Pass On means that the Socio service fee is added to the total ticket amount.
⭐️ Keep in mind, the Socio service fee is not the same as the Stripe processor fee. Refunds don't include Stripe's processor fees, but do include Socio's service fees.
Integrations to Event App
Under the Integrations to Event App section, use the Assign to Groups dropdown to specify whether this ticket should be associated with a specific group of users inside your event app.
⭐️ Keep in mind, your Event has to be linked to your Registration in order to select Groups.
Groups are an easy way to segment content for particular event app or user groups! For example, you can provide VIPs with exclusive content, send announcements tailored to only virtual or in-person attendees, and more.
Click Save Changes when you're done. You've just made a ticket! Now, repeat this process to create all the tickets you need.
You can edit, or clone an existing ticket by clicking its Settings (⚙️) icon in the list of existing tickets. Cloning a ticket copies all of its settings and information. If your registration isn't published yet, you can also delete tickets.
Terms & Conditions and Refunds
If you're in the process of setting up a new registration event, the Terms & Conditions and Refunds section is below the tickets section. After your event is published, this section can be found under Settings. Editing either of these is optional.
⭐ Keep in mind, if you only make free tickets, the Refund Policy button and Payment section won't appear on the Tickets page when creating your registration event.
Add Terms & Conditions - In addition to Socio's terms and conditions, which are included automatically, you can add your own terms and conditions. Simply click the button to open a modal where you can type or paste your own custom terms & conditions. There are a variety of text formatting options plus the ability to add hyperlinks and images.
Select Refund Policy - Click this button to open a modal where you can select a refund policy from the drop-down list. By default, the No Refunds option is selected. You cannot create a custom refund policy.
Click Save Changes to finalize your refund policy selection.
The Payments section is located below the Terms & Conditions and Refunds section when setting up a new registration event, and it's the final step before you publish your event. After your event is published, this section can be found under Settings.
Stripe is a technology-first approach to payments that makes moving money as simple, borderless, and programmable as the rest of the internet. Stripe’s products power secure payments for all kinds of companies, including Socio Registration!
To connect a new or existing Stripe account, click the Connect with Stripe button, and follow the prompts on the form. Once you're done either creating or linking an account, you'll be directed back to the Socio Platform.
⭐️ Keep in mind, you must connect your Registration event to Stripe before you can publish your event. If you create a free ticket during registration setup, paid type tickets can be created after the event is published without linking. However, paid tickets won't appear on the registration form unless there's a linked Stripe account.
If your event takes place in a region that requires you to collect tax on registrations, you can add your tax rate and ID here. Simply click the Add Tax button. In the modal that appears, select which ticket(s) this tax rate applies to. If taxes are based on multiple locations at different rates, you can create a ticket for each location, and then add tax to each ticket individually.
⭐ Keep in mind, if you're not sure if you should charge tax for event registration, consult your local government's tax guidelines or a tax professional.
Once you've selected at least one ticket, enter the Tax Name that will appear on the checkout page and receipts.
Finally, enter the Tax Rate percentage and the appropriate Sales Tax Registration ID, and click Save Changes.
After you've added tax, you can click the Settings (⚙️) icon next to a tax item to either edit or delete it.
After you've added some tickets, you're ready to click the Publish Event button at the bottom of the Tickets page! Don't worry. You don't have to start spreading the word just yet if there's more you want to do in setting up registration, like adding different checkout forms or promo codes.
Even after you've spread the word, there are features and tools at your disposal to Manage Event Registration. 🙌
Questions? Chat Us or Email [email protected]