Widen your audience — Going virtual opens your event to more people! Virtual events let you connect with your audience across the globe and include attendees who otherwise wouldn't have access to that experience.

Save on costs 💰 — Make your budget go further by saving on travel, vendors, and venues. Virtual events are possible anywhere there's a good internet connection.

Personalize the attendee experience — User data lets you seamlessly engage and personalize the event experience. Use Groups to make sure attendees see only the content that's most relevant to them, including personalized notifications, discussion boards, and more.

Provide sponsorship ROI — That's right, you can absolutely have effective event sponsorship with a virtual event. Check out our Virtual Event Sponsorship Guidebook!

Embrace sustainability — Save the environment one virtual event at a time. Virtual events reduce food and material waste and carbon emissions due to travel, and they remove the need for printed paper materials like event signage and paper agendas.

Crisis-proof your event — Life happens in a big way sometimes. Going virtual can protect your event from getting squashed by unforeseen world events.

Registration

Content Distribution

Sponsorship

Attendee Engagement & Networking

Follow our guide to virtual event production.

Hire an emcee — Have a host or emcee, just like you would for an in-person event. A great emcee keeps the energy up, facilitates smooth communication and transition, and acts as a point of contact.

Embrace virtual sponsorship offerings — Offer your sponsors the opportunity to sponsor sessions, banner ads, splash screens, virtual giveaways, notifications, game challenges, and more. Take a look at our Showcase Sponsors guide for a mountain of other opportunities.

Facilitate sponsor connections — Make it easy for attendees to indicate their interest in a sponsor, exhibitor, or speaker, and to interact with them using the Attendee Calls to Action in Sponsor profiles.

Manage participant distractions — Create a central hub for all event content, removing the need for participants to "leave the event" at all. Embed live streams, recordings, session collateral, and more. We recommend shorter, more targeted sessions than you would typically put on for a live event. Demos, interactive "hands-on" sessions, and case studies are all great options.

Rehearse and test — Have your presenters do a dry-run the day before the event with the same technology they'll use for the real deal. Test your Event App beforehand to confirm that everything looks and works just how you want it to. These actions help minimize tech hiccups and get everyone on the same page.

Keep them engaged — Engagement also helps manage attendee distractions. ☝️Support engagement with moderated discussion boards, live polling and Q&A, and the event game. Send automated session reminders and announcements to help increase attendance and engagement.

Kick off a community — Virtual events are a great way to jump-start a 365-day Community. If you want your participants to engage with your community all year long, be intentional with your choices to encourage the experience to continue. Sessions-based forums promote long-term conversations around your content, and on-demand playback gives your content a longer life.

Encourage networking — Give your attendees multiple networking options with chat features, networking Game challenges, the Wall, and Shake & Connect (Branded Apps only). Video Rooms are also a fantastic way to facilitate informal “Birds of a Feather” meetups, where people connect and talk about topics of interest. Use survey and polling features to crowdsource the topics.