While you can build your event items with just the basic required fields, we recommend adding as much detail as possible to create an interactive and intuitive experience for attendees! While Internal Links link to other areas inside of your event app, such as a session to a speaker, External Links link to areas outside your event app, such as a website, or they can be used to provide phone and email details.
External Links make it easy to link to a speaker's portfolio or a sponsor's website. If the website is embeddable, you can even show the content right inside your Event. The options for External Links are endless.
Where to add External Links
Web List feature
Web Link feature
Live Stream feature (Custom Tab)
Agenda sessions (External Links, Custom Tab)
Sponsor/Exhibitor profiles (Attendee Calls to Action, External Links)
Speaker profiles (Attendee Calls to Action, External Links)
Custom List items (Attendee Calls to Action, External Links)
Banners (when Banner layout is selected)
Add External Links
External Links can be added while creating a new item in the Agenda, Sponsors, Exhibitors, Speakers, Custom List, and Single Item features. To add External Links to any of these features, simply click the Add External Links section to expand it, and then supply the following information:
Link Type - Click the drop-down and select the appropriate option.
Link Name - Enter a Link Name in the field. This field is required because it's what attendees see when they're viewing the item. Make the name action oriented!
Website URL/Phone Number/Email Address - Depending on which Link Type you chose, fill in the appropriate information without spaces or dashes in the phone number. Double check for typos...then triple check. Thank us later.
Open link in external browser
Anywhere you can enter a link to an external website, including the Web Link and Web List features, the Open link in external browser checkbox is an option. If you uncheck this option, Socio will attempt to open the website inside your event. If the website isn't embeddable, attendees will simply see a sad face icon.
⭐️ Keep in mind, the Open Link in External Tab checkbox isn't available for the Custom Tab in the Live Stream feature or Agenda sessions.
Before you uncheck this option, make sure the website is embeddable, and then test thoroughly to make sure everything works as intended.
Pass Data to URL
The Pass Data to URL option is also available anywhere you can enter a link to an external website. Check this option to allow information to pass from the Socio to an external website, based on the URL clicked. Before your event, be sure to test that the information is passing as desired. If you're using this option, we recommend you check this out for more info!
Pro tips! 😎
Get permission from the person or company behind the profile before sharing their phone number or email address. This may go without saying, but we're saying it anyway.
There's no limit to the number of External Links you can add! Any related link that helps build a great experience for your attendees should be included.
Consider using UTM Codes or click-tracking software (e.g. bit.ly) to track your URLs, and see who is going to the linked websites from your event app. This is a great metric to show sponsors!
If you're using sponsorship tiers, consider more links for higher tiers - gold sponsors could have unlimited links, while bronze sponsors could have a link to their website only.
Questions? Chat Us or Email [email protected]