Gathering survey feedback about your event is critical to providing the best possible experience for attendees, sponsors, speakers, and stakeholders year-over-year. Strategic use of surveys before, during, and after your event informs your event strategy and helps maximize attendee engagement and satisfaction.

This article shows the features you can use to incorporate surveys into your Event App and offers some pro tips to get the most out of surveys. 📈


Ratings & Reviews

Screenshots of the Rate Now link on a session and the Rate Now screen on the Mobile App.

Our built-in Ratings & Reviews are a great addition to your event feedback strategy. If you're using the Agenda, Speakers, Sponsors, Exhibitors, or Custom List, we make it easy to collect simple feedback on individual feature items! For more information, check out our Ratings & Reviews article.

Attendee Insights

Attendee Insights is another built-in feedback tool that prompts attendees to rate their overall event experience after they've completed a set of actions, like joining a few sessions or answering a couple poll questions. For more information, check out our Attendee Insights article.

Screenshot of Attendee Insights pop-up on the Web App.

Advanced survey providers

We've gathered several third-party provider recommendations for your more customizable survey needs. If your favorite provider isn't on the list, don't worry! Any survey provider that offers a survey link can work with your Event App, and many can even embed in your Web App.

We love Typeform because of its beautiful, conversational user experience and intuitive interface for admins. When it's easy to complete surveys, your response rates soar! 🚀 To learn more about how Typeform works with Webex Events, check out our article about adding a Typeform survey to your Event App.

Here are some popular providers to consider:

⭐️ Keep in mind, we highly recommend testing your survey if you add it to a Custom Tab or want it to embed in the Web App. Testing ensures that the survey is properly embedded and working as expected for your event. 👍

How to add a third-party survey to your Event App

Simply add a Web Link or Web List feature and copy/paste the link, or use External Links or a Custom Tab to link directly within a session. In each of these cases, Web App users can fill out the survey inside your event instead of a new browser tab if the survey is embeddable. Let's explore each of these options. 🔍

The Web Link feature is a great option when you want to highlight a single overall event survey. Learn more in our Web Link article.

The following screenshot shows a Typeform survey embedded in a Web App via the Web Link feature. We renamed the feature as "Conference Survey".


Web List

The Web List feature is perfect when you want survey feedback for multiple sessions, speakers, or other aspects of your event. Each session/room can have a separate link. Learn more in our Web List article.

Screenshot showing a Web List feature renamed as Session Survey. A list of surveys is visible on the Mobile App.

External Links are available in many places in your Event App. Simply link a survey directly to an Agenda session, Sponsor/Exhibitor profile, banner, Announcement, and more. Check out this article on External Links for more information.

Screenshot of a survey External Link in an Agenda session on the Mobile App.

Custom Tab

Custom Tabs let you embed a survey link directly within a tab in your Live Stream feature or Agenda session. This is perfect if you want feedback during a specific streaming session. When Web App users click the Custom Tab, the survey appears in the engagement panel on the right side of the screen.

screenshot of a survey embedded in a Custom Tab within the Live Stream feature on the Web App.

Pro tips! 😎

  • Use the Pass Data to URL feature in Webex Events to pre-fill survey forms.

  • Use an Announcement to attract attention to your survey. Link directly to your survey from the Announcement to make it easy for your attendees to complete it.

    Screenshot of push notification on an iOS device asking to take a quick survey.
  • Keep your survey brief and be intentional. Ask only as many survey questions as you need to achieve your goal. You'll have a higher rate of completion.

  • When your event is almost over, move your survey Web List or Web Link feature to a more prominent spot in your event app.

  • Don't forget to test your survey! Testing prevents a lot of headaches later.

    • Have someone outside the project take your survey.

    • Review your survey reports.

    • Read your survey out loud.

You're ready to take your event to the next level with event surveys! 🤩 Next, check out our Announcements Best Practices article for tips on using Announcements to remind your attendees to complete your survey and more.

Questions? Chat Us or Email

Did this answer your question?