Gathering survey feedback about your event is critical to providing the best possible experience for attendees, sponsors, speakers, and stakeholders year-over-year. Strategic use of surveys before, during, and after your event informs your event strategy and helps maximize attendee engagement and satisfaction.
This article shows the features you can use to incorporate surveys into your Event App and offers some pro tips to get you ahead of the game. 📈
Ratings & Reviews
Our built-in Ratings & Reviews are a great addition to your event feedback strategy. If you're using the Agenda, Speakers, Sponsors, Exhibitors, or Custom List, we make it easy to collect simple feedback on individual feature items! For more info, check out our Ratings & Reviews article.
Attendee Insights is another built-in feedback tool that prompts attendees to rate their overall event experience after they've completed a set of actions, like joining a few sessions or answering a couple poll questions. For more info, check out our Attendee Insights article.
Advanced survey providers
We've gathered several third-party provider recommendations for your more customizable survey needs. If your favorite provider isn't on the list, don't worry! Any survey provider that offers a survey link can work with your Event App, and many can even embed in your Web App.
We love Typeform because of its beautiful, conversational user experience and intuitive interface for admins. When it's easy to complete surveys, your response rates soar! 🚀 To learn more about how Typeform works with Socio, check out our article about adding a Typeform survey to your Event App.
Here are some other popular providers to consider:
How to add a third-party survey to your Event App
The Web Link feature is a great option when you want to highlight a single overall event survey. If the survey is embeddable, you can show the survey directly within the feature. Check out this article on the Web Link feature for more info.
The following screenshot shows a Web Link feature on the Web App, renamed "Conference Survey", with an embedded Typeform survey.
The Web List feature is perfect when you want survey feedback for multiple sessions. Each session/room can have a separate link. If the survey is embeddable, you can show the survey directly within the feature. Check out this article on the Web List feature for more info.
External Links are an alternative to the Web List. Simply link a survey directly to an Agenda session, Sponsor/Exhibitor profile, banner, Announcement, and more. If the survey is embeddable, you can show the survey directly within the feature. Check out this article on External Links for more info.
Custom Tabs let you embed a survey link directly within a tab in your Live Stream feature or Agenda session. This is perfect if you want feedback on a specific live stream experience Agenda session. When attendees click the Custom Tab, the survey appears within the Engagement panel on the live stream or Agenda session.
Pro tips! 😎
Use the Pass Data to URL feature in Socio to pre-fill survey forms
Use an Announcement to bring attention to your survey. Link directly to your survey from the Announcement to make it easy for your attendees to complete it.
Keep your survey brief and be intentional. Ask only as many survey questions as you need to achieve your goal. You'll have a higher rate of completion.
Toward the end of your event, move your survey Web List or Web Link feature to a more prominent spot in your event app.
Don't forget to test your survey! Testing prevents a lot of headaches later.
Have someone outside the project take your survey
Review your survey reports
Read your survey out loud
You're ready to take your event to the next level with event surveys! 🤩 Next, check out our Announcements Best Practices article for tips on using Announcements to remind your attendees to complete your survey and more.
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