An Event App is a digital space that takes events to the next level by increasing engagement, networking, sponsorship opportunities, and more! With many events going virtual or hybrid, attendees will continue to ask for and expect a seamless, engaging digital experience.

The key functions of an event app are as a digital guide, as an attendee networking and engagement space, and as a sponsorship driver. For an overview of how a Webex Event App can empower all of these, read on! 📖

Digital guide

An event app puts a live schedule of your event at attendees' fingertips plus many features designed to inform and direct. Attendees can create their own schedules in their personal agenda, take notes, keep track of 1:1 meetings with their connections, and even export their agenda to their phone calendar.

Animated GIF showing a user adding a session to their personal agenda then viewing their My Agenda page.

Interactive maps make it easy for your attendees to get where they need to go. Link locations to sessions for easy reference.

Animated GIF showing a Mobile App user accessing the Maps feature via a link in an Agenda session.

In addition to these features, you can attach documents and videos to sessions, speakers, sponsors, and more. Advanced search features mean that users can find the information they need, when they need it.

Animated GIF showing a Web App user searching for and clicking on a speaker named doolittle.

Learn all about the features that help you inform and empower attendees using the links below:


The attendee profile in the app acts like a "digital business card". With a filterable attendee list, it's a simple process for attendees to network with those who share their interests.

Using the revolutionary Shake to Connect feature, they can shake their phones, discover who is around them, and simply exchange profiles with a click of a button. It's as easy as a handshake! 🤝

Screenshot of the Shake screen in a Mobile App.

Your attendees can chat with the connections they make right inside the app. On the Web app and Mobile app, attendees can set up 1-on-1 text or video chats, or create group chats to streamline communication. The person who starts a group chat or video call can invite anyone they're connected to, whether the invitees are connected to one another or not. 👍

Screenshot of an attendee profile. The user has two meetings scheduled with them.

Exchanging photos, scheduling meetings, and using video chat are simple! Our Attendee Networking with Webex Events article gives an overview of all the ways attendees can connect and interact with one another in your Event App.


Give attendees a social feed that acts as your event's own social network. The Wall feature lets app users post pictures, comments, and "like" discussion threads within the wall. This private social space makes it easy for you to build a community within and around your event.

Animated GIF showing a mobile app user browsing the Wall feature and liking and commenting on posts.

Activate Webex Events Streaming for Agenda sessions to use our intuitive streaming studio and closed captions. Create rich, engaging live streams without the hassle of complex software and encoders.

Screenshots of Webex Events Closed Captions & Translations on the Web App and Mobile App.

Use our built-in Polling and Q&A features or embed Slido to collect and showcase questions and insights from attendees. Use a Custom Tab to embed Slido, Miro, and more in the Web App and link them to the Mobile App experience.

Events are at their best when they bring people together and inspire them to take action. Games help you accomplish both. Start by rewarding attendees for what they already do, such as checking in. Then, funnel that excitement toward challenges that drive sponsor engagement, session attendance, and other ROI-positive behaviors.

Animated GIF showing a Mobile App user entering a game code for points.

Use Announcements to send push notifications to your attendees to drive traffic to features and ensure they always know what's new and exciting in the event. Send push notifications to encourage your attendees to participate in Live Polling, Q&A sessions, and surveys to see a big uptick in your completion rates. 👍

Screenshot of a push notification from the Announcements feature.

Learn more about the features that enhance attendee engagement using the links below:


Add sponsor and exhibitor profiles to your event app to showcase key information for your attendees. These profiles can link directly to sessions, customizable icons, and even the interactive map. Whether your sponsors are on banner ads, within icons, or on landing pages, attendees are one click away from more information, maximizing sponsors' return on investment. For more information on showcasing sponsors in your event app, check this out.

Animated GIF showing a user tapping on a sponsor's location to view the Map feature in the Mobile App.

Learn much more about how your Event App can become a sponsorship dream in our Showcase Sponsors article.

Have more questions about what an Event App is, and what it can do for your event? Reach out to your Webex Events contact!

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