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Branded App
Build and Submit Your Branded Mobile App
Build and Submit Your Branded Mobile App
Daniel Murphey avatar
Written by Daniel Murphey
Updated over a week ago

Building your Branded App is a simple and straightforward part of the 6-8 week Branded App process. While you can't submit an app until your Apple Developer Account is set up, you can still get started on the steps in this article! Remember that you must publish your app at least 14 days before your first event, or 28 days before if you're using Single Sign-on.

This article shows how to create, configure, and publish your Branded App in the Webex Events Platform.

🤔 Not sure what a Branded App is? Read our Introduction to Branded Apps!

Before you start...

Make sure you start the Apple Developer process as early as you can.

It's also really important that you read our article about avoiding app submission problems so your app can sail through the Apple and Google approval processes. ⛵

Create your Event App or Community

You can only submit a Branded App when it's linked to a published Event App or Community. We also require that you configure your Event App or Community with the following graphical elements:

These customizations are necessary because our app engineers take screenshots of your app for the App Store and Play Store listings. If your app doesn't look close to the finished product, users might be put off or confused, or your app may even be rejected. Here's how a Branded App looks on the App Store:

Screenshot showing a Branded App's listing in the Apple App Store.

💡 Keep in mind, while you don't have to add every Event App feature you plan to use, we recommend adding and customizing at least 9 features.

If you haven't created your Event App or Community yet, read our setup basic guide for instructions. 📖

If you've already done these things, AWESOME! Keep reading to learn how to create and publish your Branded App. 🌈

Create a new app

From the My Apps Page in the Webex Events Platform, click Create App.

Screenshot of the My Apps page. The Create App button is indicated.

💡 Keep in mind, updates to your app's configuration and settings must be sent to Apple for approval, so take a few extra minutes to double-check things as you go. 🧐

App Basics

Now, fill in this basic information about your app:

💡 Keep in mind, the previews to the right of the App Basics page update in real-time — use them to make sure you like how everything looks! Toggle between the Apple and Android previews by clicking the icons at the top of the preview.

  • App Icon - This icon appears in the App Store and Play Store, and it's the icon that appears on device home screens. Read our Image Dimensions Quick Reference guide for exact dimension requirements.

  • App Name - This is the primary way attendees will find your app when searching in the app stores. Enter a simple, memorable, easy-to-spell name up to 30 characters long that reflects all the Events and Communities contained in the app.

  • App Label - Think of the App Label like a subtitle that describes what the app is or has to offer. The App Label can be up to 30 characters long and appears below your app’s name in the app stores.

    Because Google doesn't allow the App Name and App Label to be identical, you must enter different information in these fields.

  • App Description - Enter an engaging App Description that lets potential users know why they'll love the events the app contains. The ideal description is a brief, informative paragraph followed by a short list of main features. Including your company name usually helps with Apple approval.

    💡 Keep in mind, the first sentence of your description is the most important. Make it count!

    ⚠️ Warning! To prevent Apple from rejecting your App, don't mention payment, paid services, paywalled content, raffles, sweepstakes, or gambling, and don't include direct links to ticket purchase websites in your description. Also avoid mentioning COVID.

  • Home Screen Name - The Home Screen Name can be up to 12 characters long and appears in two places: as the label below the app's icon on device home screens, and on the app's login page. We recommend simply reusing the app or event name unless it's too long.

    Screenshot of a branded App's login screen.

💡 Keep in mind, the Apple App Store shows images with rounded corners, however, you don't need to round the corners of your app images. Simply make sure image content is centered for icons and other images.

Click Save & Continue when you're done configuring the app basics.

App Branding

Appearance and Splash Screen

In the App Branding sections, you'll choose the app theme color and upload custom splash screens. Our Look Book offers inspiration to make your splash screens shine! ✨

Screenshot of the App Basics page.
  • Theme Color - The theme color is an accent color in your app. It affects the top and bottom navigation bars in the app and the feature page indicator. It's a great idea to match the color to your feature icons!

    Screenshot of an app with the accent color indicated.
  • Splash Screens - The splash screen appears for a couple of seconds whenever a user opens the app. These are a great place to display a brief welcome message or show a title sponsor's logo. Read our Image Dimensions Quick Reference for dimension and file type requirements.

    💡 Keep in mind, the splash screen only shows what's in the image you upload. Add any elements such as the event name, sponsor or event logos, and other text to the splash screen image before you upload it.

  • Background Color - This color borders the splash screen on devices with uncommon screen sizes. Most devices won't use the background color. Choose a color that complements the splash screen images.

Sign Up And Log In Options

These options let you choose how attendees can log in to your app. We've included a summary of each option here. For an in-depth guide to help determine which are right for you, read our article about sign up and log in options.

Screenshot of the Sign Up and Log In Options section.
  • Email - Use this option if the Event App or Community that will be linked to this app is set to Invite Only.

  • Social Options - Attendees can choose from Webex, LinkedIn, or Google.

    💡 Keep in mind, when you activate any of the social login options, Apple requires that the Apple login option be displayed on iOS devices. This is part of Apple's usage terms and can't be bypassed.

  • Single Sign-On (SSO) - This option lets you implement your company's SAML 2.0 single sign-on solution at no additional cost. When using SSO, submit your app no less than 28 days before your first event. This ensures plenty of time for implementation and testing. Read our article about using Single Sign-on for complete details.

When you're done uploading photos, picking colors, and choosing your Sign Up and Log In options, click Save & Continue.

✋ Time out!

You can now publish your Event App or Community and link your Branded App to it! Since you have to publish the Event App or Community before you can submit your Branded App for App Store approval, this is a good time to do so. Don't worry! Attendees can't find your Event App until the Branded App is published, so you can keep editing while your Branded App is being approved.

This is also as far as you can go without your Apple Developer Account. If you haven't enrolled your organization in the Apple Developer Program yet, follow the instructions in our Apple Developer Process guide to get started. If you've been building your app while following along with this article, don't worry! Your app is saved, so come back and keep editing when you're ready to continue. 👍


At this point, you have your D-U-N-S number, you've enrolled in the Apple Developer Program, and you've invited Webex Events to your Apple Developer Account. It's time to publish your Branded App! 🙌

01. Enroll in the Apple Developer Program

This step is simply a reminder to enroll in the Apple Developer Program. If you're enrolled, click Next.

Screenshot of the first step in the Configurations page.

02. Developer team details

Fill in the required information from your organization's Apple Developer Account.

Screenshot showing the Developer Team Details page.

03. Grant Webex Events access

After you've invited Webex Events to your Apple Developer Account, click the refresh icon next to the 'NOT CONNECTED' indicator to refresh. Remember that it can take up to 30 minutes for the Webex Events platform to show the connection. If the Status remains on 'NOT CONNECTED', try our troubleshooting steps. Once the status shows 'CONNECTED', click the Continue button.

Screenshot of the first step in the Configurations page.

Review, link, and publish!

On this step, you have one last chance to see how your app will look to attendees. Make sure you examine it carefully for errors, and make sure you like the way it looks. Make any necessary changes now before you submit! 🔍

When you're ready, click the Submit App button.

Screenshot of the Review page.

Publish your app

After you click Submit App, a modal appears asking you to link the App to an existing Webex Event or Community. Only Events with a published Event App or Community appear in the list.

Screenshot of the Publish modal just described.

After selecting an Event or Community, click Next.

Finally, select the team under which the App will be published, and click Publish App. If the team you select doesn't have any Branded App credits, the button says Purchase App. Talk to your Webex Events contact or live chat with our support team to purchase credits.

You've submitted your app — congratulations! ✨🎉 Our engineers will review it and keep you updated throughout the app store approval process.

Next steps

Branded Apps take up to 28 days to go through Apple's approval process, depending on whether you're using Single Sign-on. The App goes through different statuses on the My Apps page as it moves through the process. To learn about each of the statuses, check this out.

💡 Keep in mind, after you click Submit App, you and your attendees won't be able to access the Web App for any linked Event App or Community for 3-4 days while our team prepares it for final App Store approval. You and your attendees can access the Web App again when the app's status has changed to "Waiting for App Store Approval".

As you wait for the App Store to approve your app, continue to work on your Event App! Once your Branded App is live in the app stores, you can edit connected Events and Communities at any time, and the app reflects those updates immediately.

If you need to make changes to your Branded App's settings or appearance after it's been published to the App Store and Play Store, read our article about making updates to published apps. Edits to the app itself must go through the 2-14 day App Store approval process again. The Web App for any linked Event App or Community will have zero downtime.

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