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Branded App
Build and Submit Your Branded Mobile App
Build and Submit Your Branded Mobile App
Daniel Murphey avatar
Written by Daniel Murphey
Updated this week

Building your Branded App is a simple and straightforward part of the 7-9 week Branded App process. While you can't submit an app until your Apple Developer Account is set up, you can still begin the steps in this article! Remember that you must publish your app at least 21 days before your first event, or 30 days before if you're using Single Sign-on (SSO).

This article shows how to create, configure, and publish your Branded App in the Webex Events platform.

🤔 Not sure what a Branded App is? Read our Introduction to Branded Apps!

Before you begin...

Make sure you start the Apple Developer process as early as possible.

It's also really important to read our article about avoiding app submission problems so your app can sail through the Apple and Google approval processes. ⛵

Create your Event App

You can only submit a Branded App when it's linked to a published Event App. If you haven't created your Event App yet, read our Event App Setup Basics article for instructions. 📖

We require that you configure your Event App with the following graphic elements:

💡 Keep in mind, while you don't have to add every Event App feature you plan to use, we recommend adding and customizing at least 9 features.

These customizations are necessary because our app engineers take screenshots of your app for the App Store and Play Store listings. If your app doesn't look close to the finished product, users might be put off or confused, and your app may even be rejected. Here's how a Branded App appears on the App Store:

A Branded App's listing in the Apple App Store.

If you've already done these things, then that's awesome! Keep reading to learn how to create and publish your Branded App. 🌈

Create a new Branded App

From the My Apps Page in the Webex Events platform, click Create App.

The My Apps page. The 'Create App' button is indicated.

💡 Keep in mind, updates to your app's configuration and settings must be sent to Apple for approval, so take a few extra minutes to double-check everything as you go. 🧐

App Basics

Now, fill in this basic information about your app:

💡 Keep in mind, the previews to the right of the App Basics page update in real-time — use them to make sure you like how everything displays! Toggle between the Apple and Android previews by clicking the icons at the top of the preview.

  • App Icon - This icon appears in the App Store and Play Store, and it's the icon that appears on device home screens. Read our Image Dimensions Quick Reference guide for exact dimension requirements.

  • App Name - This is the primary way attendees will find your app when searching in the App Stores. Enter a simple, memorable, and easy-to-spell name up to 30 characters long that reflects all the Events contained in the app.

  • App Label - Think of the App Label as a subtitle that describes the app and what it has to offer. The App Label can be up to 30 characters long and appears below your app’s name in the App Stores.

    • Because Google doesn't allow the App Name and App Label to be identical, you must enter different information in these fields.

  • App Description - Enter an engaging App Description that lets potential users know why they'll love the events the app contains. The ideal description is a brief, informative paragraph followed by a short list of main features. Including your company name usually helps with Apple approval.

    💡 Keep in mind, the first sentence of your description is the most important. Make it count!

    ⚠️ Caution! To prevent Apple from rejecting your app, don't mention payment, paid services, paywalled content, raffles, sweepstakes, or gambling, and don't include direct links to ticket purchase websites in your description. Also avoid mentioning COVID.

  • Home Screen Name - The Home Screen Name can be up to 12 characters long and appears in two places — as the label below the app's icon on device home screens, and on the app's login page. We recommend simply reusing the app or event name unless it's too long.

    A branded App's login screen.

💡 Keep in mind, the Apple App Store shows images with rounded corners. However, you don't need to round the corners of your app images. Simply make sure image content is centered for icons and other images.

Click Save & Continue when you're done configuring the App Basics.

App Branding

Appearance and Splash Screen

In the App Branding sections, choose the app theme color and upload custom splash screens. Our Look Book offers inspiration to make your splash screens shine! ✨

The App Basics page.
  • Theme Color - The theme color is an accent color in your app. It affects the top and bottom navigation bars in the app and the feature page indicator. It's a great idea to match the color to your feature icons!

    An app with the accent color indicated.
  • Splash Screens - The splash screen appears for a couple of seconds whenever a user opens the app. These are a great place to display a brief welcome message or show a title sponsor's logo. Read our Image Dimensions Quick Reference for dimension and file type requirements.

    💡 Keep in mind, the splash screen only shows what's in the image you upload. Add any elements such as the event name, sponsor or event logos, and other text to the splash screen image before you upload it.

  • Background Color - This color borders the splash screen on devices with uncommon screen sizes. Most devices won't use the background color. Choose a color that complements the splash screen images.

Sign Up And Log In Options

These options let you choose how attendees can log in to your app. We've included a summary of each option here. For an in-depth guide to help determine which are right for you, read our article about sign up and log in options.

The Sign Up and Log In Options section.
  • Email - Use this option if the Event App that will be linked to this app is set to 'Invite Only'.

  • Social Options - Attendees can choose from Webex, LinkedIn, or Google.

    💡 Keep in mind, when you activate any of the social login options, Apple requires that the Apple login option be displayed on iOS devices. This is part of Apple's usage terms and can't be bypassed.

  • Single Sign-On (SSO) - This option lets you implement your company's SAML 2.0 Single Sign-On solution at no additional cost. When using SSO, submit your app no less than 30 days before your first event. This ensures plenty of time for implementation and testing. Read our article about using Single Sign-On for complete details.

When you're done uploading photos, picking colors, and choosing your sign up and log in options, click Save & Continue.

✋ Time out!

You can now publish your Event App and link your Branded App to it! Since you have to publish the Event App before you can submit your Branded App for App Store approval, this is a good time to do so. Don't worry! Attendees can't find your Event App until the Branded App is published, so you can keep editing while your Branded App is being approved.

This is also as far as you can go without your Apple Developer Account. If you haven't enrolled your organization in the Apple Developer Program yet, follow the instructions in our Apple Developer Process guide to start. If you've been building your app while following along with this article, don't worry! Your app is saved, so come back and keep editing when you're ready to continue. 👍


At this point, you have your D-U-N-S number, you've enrolled in the Apple Developer Program, and you've invited Webex Events to your Apple Developer Account. It's time to publish your Branded App! 🙌

1. Enroll in the Apple Developer Program

This step is simply a reminder to enroll in the Apple Developer Program. If you're enrolled, click Next.

The Enroll in the Apple Developer Program step of Configurations.

2. Developer team details

Fill in the required information from your organization's Apple Developer Account, then click Next.

The second step on the Configurations page - Developer Team Details

3. Grant Webex Events access

After you've invited Webex Events to your Apple Developer Account, click the refresh icon next to the 'NOT CONNECTED' indicator to refresh. Remember that it can take up to 30 minutes for the Webex Events platform to show the connection.

If the Status remains on 'NOT CONNECTED', try our troubleshooting steps. Once the status shows 'CONNECTED', click the Continue button.

The 'not connected' and 'connected' indicators on the Grant Webex Events Access page.

Review, link, and publish!

On this step, you have one last chance to preview your app. Make sure you examine it carefully for errors, and make sure you like the way it looks. Make any necessary changes now before you submit! 🔍

When you're ready, click the Submit App button.

The Review page with previews for the App Store, Home Screen, Splash Screen, and Signup and Login screens.

Publish the app

After clicking Submit App, follow the prompts in the 'Publish Branded App' modal.

  1. In the 'Publish Branded App' modal, select the organization and team that will manage the Branded App and publish Events to it, then click OK.

    • If the team or organization doesn't have any Branded App credits, the button says Purchase App. Talk to your Webex Events contact or live chat with our support team to purchase credits.

  2. After clicking 'Ok', you're prompted to link the app to an existing Webex Event. Only Events with a published Event App appear in the list. Click Continue.

  3. Finally, click Submit App.

    The steps just described.

You've submitted your app — congratulations! ✨🎉 Our engineers will review it and keep you updated throughout the App Store approval process.

Next steps

Branded Apps take up to 31 days to go through Apple's approval process, depending on whether you're using Single Sign-on. The app goes through different statuses on the 'My Apps' page as it moves through the process. Learn more about each Branded App status.

💡 Keep in mind, after you click 'Submit App', you and your attendees won't be able to access the Web App for any linked Event App for 3 to 4 days while our team prepares it for final App Store approval. You and your attendees can access the Web App again when the app's status has changed to 'Waiting for App Store Approval'.

As you wait for the App Store to approve your app, continue to work on your Event App! Once your Branded App is live in the App Stores, you can edit connected Events at any time, and the app reflects those updates immediately.

If you need to change your Branded App's settings or appearance after it's been published to the App Store and Play Store, read our article about making updates to published apps. Edits to the app itself must go through the 4-21 day App Store approval process again. The Web App for any linked Event App will have zero downtime.

Questions? Chat with us, email, or attend a Face to Face session.

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