Building your Branded App is a simple and straightforward part of the 6-8 week process. It's never too early to start building it, so don't worry about waiting until the Apple Developer process is done! Remember that you must publish your app at least 14 days before your first event, or 28 days before if you're using Single Sign-on.

This article walks you through creating, filling in, and publishing your Branded App.

🤔 Not sure what a Branded App is? Check this out!

Before you get started...

Make sure you start the Apple Developer process as early as you can.

It's really important that you read our article about avoiding app submission problems so your app can sail right through the Apple and Google approval processes. ⛵

Create your event/community

You can't submit your Branded App until you can link it to a published Event App or Community. We also require that your event/community be configured with the following graphical elements:

These customizations are needed because our app engineers take screenshots of your app for the App Store and Play Store listings before they submit the app. If your app doesn't look fairly close to the finished product, users might be put off or confused. Here's how a Branded App looks on the App Store:

Screenshot of a branded app's page within the Apple App Store.

Basic default feature icons or a missing banner would make the app look unfinished. 👎

⭐️ Keep in mind, you don't have to add every single feature you'll be using, but we recommend at least 9 features.

If you haven't created your event/community yet, click here for instructions! 📖

If you've already done these things, AWESOME! Keep reading to learn how to create and publish your Branded App. 🌈

Create a new app

From any page in the Socio Platform, click the Event App drop-down, click My Apps, and then click the Create App button.

⭐️ Keep in mind, unlike your event settings, the app settings can't be updated instantly after publishing your app. Updates must be sent to Apple for approval, so take a few extra minutes to double-check things as you go. 🧐

App Basics

First, you'll fill in this basic information about your app:

Screenshot of the app basics page.

⭐️ Keep in mind, the previews on the right of the App Basics page update in real-time - use it to make sure you like how everything looks! You can toggle between the Apple and Android previews by clicking the icons at the top of the preview.

  • App Name - The App Name can be up to 30 characters long. We recommend that it be simple, memorable, easy to spell, and reflective of all events that will be contained in your app. This is the primary way attendees will find your app when searching in the app stores.

  • App Label - The App Label can be up to 30 characters long and appears below your app’s name throughout the app stores. Think of the App Label like a subtitle. This is a very short description of what the app is or has to offer.

    Because Google doesn't allow the App Name and App Label to be the same, you'll have to enter different information in these fields.

  • App Description - Provide an engaging App Description that lets potential users know why they'll love this event app and how it will help them get the most out of your events. The ideal description is a short, informative paragraph followed by a short list of main features. We also recommend including your company name, as this helps with Apple approval.

    ⭐️Keep in mind, the first sentence of your description is the most important.

    ⚠️ Warning! To prevent your App from being denied, we recommend you don't mention payment - paid services, paywalled content, raffles, sweepstakes, gambling, or direct links to ticket purchase websites in your description. You should also avoid mentioning COVID.

  • Home Screen Name - This name appears in two places: as the label below the app's icon on the user's device home screen, and on the app's login page. We recommend simply reusing the app or event name unless you feel it would be too long.

    Screenshot of a branded App's login screen.
  • App Icon - This icon appears in the App Store and Play Store, and it's the icon attendees see on their device's home screen. Check out our recommended image dimensions here!

    ⭐️ Keep in mind, the Apple app store shows images with rounded corners, but you don't need to round the corners of your app images. Simply make sure image content is centered for icons and other images.

Click Save & Continue when you're done.

App Branding

Appearance and Splash Screen

The App Branding section is where you pick the app highlight color and upload custom Splash Screens. Check out our Look Book for inspiration!

Screenshot of the Appearance and Splash Screen settings panels.
  • Theme Color - The Theme Color is used as an accent in your app. It affects the top and bottom navigation bars in the app and the feature page indicator. It's a great idea to match the Theme Color to your feature icons!

    Screenshot of an app with the accent color indicated.

  • Splash Screens - The Splash Screen appears for a couple seconds whenever a user opens the app. These are a great place to display a welcome message or include a shoutout to your title sponsor!

    You need two Splash Screens — one for iOS and one for Android. The size requirement for iOS is 1125px wide by 2436px tall. Android is 1080px wide by 1920 wide. Images can be .png or .jpeg.

    ⭐️ Keep in mind, the Splash Screen appears exactly as you upload it. Make sure you add any elements such as sponsor or event logos and text to the Splash Screen image before you upload it.

  • Background Color - This color borders the Splash Screen on devices with uncommon screen sizes. Most devices won't use the Background Color. The default is white, but we recommend choosing a color that compliments the Splash Screen images.

Sign Up And Log In Options

These options let you choose how attendees can log into your app. We've included a summary of each option here. For an in-depth look that will help determine which one is right for you, check this out.

Screenshot of the Sign Up and Log In Options section.

Options are:

  • Email - Use this option if the event/community that will be linked to this app is set to Invite Only.

  • Social Options - Attendees can choose from Webex, Facebook, LinkedIn, or Google.

  • Single Sign-On (SSO) - This option lets you implement your company's SAML 2.0 single sign-on solution at no additional cost. When using SSO, please submit your app no less than 28 days before your first event. These 2 additional weeks ensure plenty of time for implementation and testing. For complete details on implementing SSO, check this out!

When you're done uploading photos, picking colors, and choosing your Sign Up and Log In options, click Save & Continue.

✋ Time out!

You can now link your Branded App to and publish your Event App/Community! Since you have to publish to submit your Branded App for App Store approval, this is a good time to do so. Don't worry! Attendees can't find your event until the app is published, so you can publish now and then keep editing while your Branded App is being approved.

This is also as far as you can go without your Apple Developer Account all set up. If you haven't enrolled your organization in the Apple Developer Program yet, follow the instructions in this article to get started. If you've been building your app while following along with this article so far, don't worry! Your app is saved, and you can come back and keep editing when you're ready to continue. 👍


At this point, you have your D-U-N-S number, you've enrolled in the Apple Developer Program, and you've invited Socio to your Apple Developer Account. It's time to finish and publish your Branded App! 🙌

01. Enroll in the Apple Developer Program

Once you've received confirmation from Apple that your organization is enrolled in the Apple Developer Program, click Next.

Screenshot of the

02. Developer Team Details

Now it's time to fill in all the information from your organization's Apple Developer Account. Follow the instructions on this page if you're not sure where to find the information.

Screenshot of the Developer Team Details step.

03. Grant Socio Access

Once again, this process is completed outside of Socio. After you've granted Socio access to your Apple Developer account, click the refresh icon next to the Not Connected indicator to refresh. Remember that it can take up to 30 minutes for Socio's access to be reflected in the Platform. If the Status remains on NOT CONNECTED, please try our troubleshooting steps.

Screenshot of the

Once the status shows CONNECTED, click the Continue button.

Screenshot of the Grant Socio Access step. The Connected indicator is visible, and the Continue button is enabled.

Review, link, and publish!

On this step, you have one last chance to see how your app will look to attendees. Make sure you examine it carefully for errors, and make sure you like the way it looks. Make any necessary changes now before you submit! 🔍

When you're ready, click the Submit App button.

Screenshot of the Review page.

Linking an event or community

After you click Submit App, a modal appears asking you to link the App to an existing published Socio Event or Community.

Screenshot of the Publish modal just described.

Once you've selected your published event/community, click Next.

Publish your app

Finally, select the Team under which the App will be published, and click Publish App. If the Team you select doesn't have any Branded App credits, the button will say Purchase App. Please reach out to your Customer Success Manager or live chat our support team if you need to purchase credits.

Decorative image.

Congratulations! ✨🎉 You've just submitted your app. Our engineers will review it, and let you know if anything else is needed from you throughout the process.

Your app will take up to 28 days to go through Apple's approval process, depending on whether or not you're using Single Sign-on. The App will show different statuses on the My Apps page as it moves through the process. To learn about each of the statuses, check this out.

⭐️ Keep in mind, after you click Submit App, you and your attendees won't be able to access the Web App for any linked event/community for 3-4 days while our team prepares it for final App Store approval. You can access the event/community again when the app's status has changed to "Waiting for App Store Approval".

Next Steps

As you wait for the app to be approved through the App Store, you can continue to work on your event! Once your Branded App is live on the app store, you can edit your event at any time and the updates will be reflected in the app immediately. 👍

If you need to make changes to your app after it's been published to the App Store and Play Store, check this out. Edits to the app itself will require the 2-14 day waiting period, but the Web App for any linked event or community will have 0 downtime.

Questions? Chat Us or Email

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