There are so many options for incorporating Live Streaming with Socio, you may be unsure where to start. We're here to help!
With Socio, attendees can join the live stream directly from their virtual agenda, or click a feature icon that instantly launches the live stream on mobile devices or a desktop computer for more optimal viewing. With multi-device capabilities, organizers can engage with users wherever they are. 🌎
Choose the right live streaming platform
In addition to our very own Socio Streaming product, Socio seamlessly integrates with leading live streaming platforms! However, any Live Stream platform that provides a link can be used with Socio. When choosing a Live platform, ensure that it supports the specific use case you're wanting (breakout rooms, moderators, chat, etc.), so that the experience is smooth both from your side and the attendees' side. Support, security, pricing, and device compatibility are other considerations.
Use the right URL
If you don't use Socio Streaming, make sure the URL you copy from your chosen streaming provider is an "embed URL", if possible. Not all platforms will offer that type of URL, but popular ones like YouTube, Onestream, and Vimeo do. Here's an example of YouTube's embed URL:
⭐ Keep in mind, you don't need to copy an i-frame snippet - just the URL starting with "https://".
Hire an emcee
There's a lot that goes into putting on a Live Stream, along with the challenges of interacting with a “live” audience. Having someone to help share these responsibilities can make a huge difference in your results. This person can help keep the energy up, ensure smooth communication, and act as a point of contact.
The team you choose is up to you and should support your use case. You may want to have a co-host presenting the content with you and interacting with viewers, or have someone behind the curtains operating the equipment and monitoring the feed.
Clear & concise instructions
The multi-device capability allows users to toggle between their preferred devices for video consumption and networking. Users can use the Web App on their desktop computer, or the Event App on their mobile device. We recommend giving your attendees clear guidelines on how you want them to join and interact with your Live Stream.
Build a detailed run-of-show
We strongly recommend that you build a detailed run-of-show, including what each person will be doing during your Live Stream down to the minute. Share it with everyone involved, have them set reminders, and keep everyone on track.
Work with a closed caption/audio caption provider early
Closed Captions and Audio Captions make your event more inclusive and broaden your audience. Socio gives caption providers the ability to integrate their services with your event, but it's up to you to coordinate with your chosen vendor. If you plan to offer captions, make sure you start the conversation with your vendor as early as possible.
Prepare branding assets as early as possible
If you're going to be using custom Logos, Overlays, Video Clips, and Backgrounds, gather those assets, and upload them to your Socio Streaming studio or other broadcast software as early as possible so they're in place for testing and rehearsals. Use Brands in the Socio Streaming studio to quickly and easily switch from one set of branded content to another.
Conducting a test with virtual and on-site speakers should be priority #1 once your gear is set up. Have all people involved rehearse using the same equipment and software with the actual bandwidth and source signal that they'll use on the big day. We strongly recommend an end-to-end test, with all parts of the system included. During the test, confirm the stream is working on end user devices, including mobile phones (iPhone and Android), and laptops, and any other planned distributions.
If you'll be using Socio Streaming, check out our guide to running a test.
Manage participant distractions
We recommend shorter, more targeted sessions than you would typically put on for a live event. Demos, hands-on labs, and case studies are all great options! It's also a good idea to minimize the times that users need to "leave the event" by ensuring that all polls, Q&A, and surveys are embedded.
Keep attendees engaged
Engagement also helps manage their distractions. ☝️Support engagement and enrich your content with moderated live polling and Q&A. This also makes the recording more engaging for those who weren't able to watch live, and encourages them to participate live next time! Automated session reminders and announcements can also help increase attendance and engagement.
Embrace virtual sponsorship offerings
We make it easy to maximize sponsorship value in a Live Stream!
Offer your sponsors sponsored sessions, virtual giveaways, game challenges, and more. We're here to help you brainstorm.
Extend the life of your live stream
Make your effort go further by putting your Live Stream recording to use after it's over. You can easily add the recording link to the session, making it intuitive for interested users to find it.
You're ready to rock your Live Stream! 🎸For a conversation tailored to your specific use case, reach out to your Socio contact.
Questions? Chat Us or Email [email protected]