With Webex Events, attendees can join a live stream directly from the Agenda feature, or click a Live Stream feature that instantly launches a live stream on mobile devices or a desktop computer for more optimal viewing. With these convenient, multi-device capabilities, engaging with users wherever they are is simple and convenient. 🌎
Choose the right live streaming platform
In addition to the built-in, highly convenient Webex Events Production Studio and Webex Events Streaming by Restream, Webex Events seamlessly integrates with many other leading live streaming platforms. If a streaming platform provides a stream link or RTMP capability, you can stream to Webex Events.
When choosing a live stream platform, make sure it supports your needs, such as breakout rooms, moderation, and custom branding. This ensures a smooth experience for both you and your attendees. Support, security, pricing, and device compatibility are other considerations.
To compare the Webex Events Production Studio and Webex Events Streaming by Restream, refer to our Live Streaming and Webex Events article for a side-by-side comparison.
Hire an emcee
There's a lot that goes into putting on a live stream, including the challenges of interacting with a “live” audience. Having someone to help share these responsibilities can make a huge difference in your results. An emcee can help keep the energy up, ensure smooth transitions, and manage audience and speaker interactions.
Have a stream tech backstage
For in-person events, this goes without saying, though you may not think to have a stream tech for purely virtual streams. Having someone in the virtual studio to stay "backstage" and monitor audience interactions, manage transitions, and coordinate speakers and answer their questions can make your live stream run much more smoothly. A stream tech and an emcee can work together behind the scenes to elevate the stream's production value.
Build a detailed run-of-show
We strongly recommend that you build a detailed run-of-show, including what each person will be doing during your live stream down to the minute. Share it with everyone involved, have them set reminders, and keep everyone on track. Make sure you provide clear, concise instructions for your speakers, emcees, techs, and moderators so they always know what to do and how to do it.
If you're using Webex Events Production Studio or Webex Events Streaming by Restream, we have speaker instructions ready to go for you!
Decide early which closed captions provider to use
Closed captions broaden your audience by making your event more inclusive. Webex Events Closed Captions & Translations is available with Webex Events Production Studio, Webex Events Streaming, Webex Events RTMP, Webex Events Video on Demand, and Webex Events Simulive — at no extra cost. Your attendees can turn on closed captions during a live stream and choose from over 30 language translations on both the web version and Mobile App!
To learn more, refer to our Webex Events Closed Captions & Translations article.
💡 Keep in mind, Webex Events Closed Captions & Translations doesn't support audio captions or audio translations.
If you need audio captions or want human captioning, Webex Events partners with SyncWords and Interprefy and supports integration with other providers. It's up to you to coordinate with your chosen vendor. If you plan to work with a third-party caption provider, make sure you start the conversation with your vendor as early as possible. To learn more, read our article about third-party captions.
Prepare branding assets as early as possible
If you're going to use custom logos, backgrounds, images, or pre-recorded video in your live stream, gather those assets and upload them to your Webex Events Production Studio or other broadcast software as early as possible so they're in place for testing and rehearsals.
Use brand folders in the Webex Events Production Studio to quickly and easily switch from one set of branded logos and backgrounds to another, and upload images and videos to the Media tab in your Studio.
Learn more about how to use Webex Events Production Studio.
Conducting a test with virtual and on-site speakers should be your top priority once your gear is set up. Have all people involved rehearse using the same equipment, software, and internet source they'll use on the big day. We strongly recommend an end-to-end test, with all parts of the system included. During the test, confirm that the stream is working on end user devices, including mobile phones (iPhone and Android), laptops, and any other planned distributions.
If you plan to use Webex Events Production Studio or Webex Events Streaming by Restream, our guide to running a test has everything you need to ensure you're ready to go live.
Keep attendees engaged
Engagement helps manage attendee distractions at virtual events. Support engagement and enrich your content with moderated live polling and Q&A. Embed Slido to use their incredible engagement platform. Interacting with attendees during the stream also makes the recording more engaging for those who weren't able to watch live and encourages them to participate live next time! Scheduled session reminders and announcements can also help increase attendance and engagement.
Embrace virtual sponsorships
We make it easy to maximize sponsorship value in a live stream! Offer your sponsors the opportunity to sponsor Sessions, virtual giveaways, game challenges, and more. Read about all the incredible ways Webex Events powers meaningful sponsorships in our Showcasing Sponsors in Your Event App article.
Extend the life of your live stream
Make your effort go further by putting your live stream recording to use after the stream ends. Add the recording link to the Session to make it intuitive for interested users to find it.
You're ready to rock your live stream! 🎸For a conversation tailored to your specific use case, reach out to your Webex Events contact.
Questions? Chat Us or Email email@example.com