Feature Guide: Single Item
Daniel Murphey avatar
Written by Daniel Murphey
Updated over a week ago

Want to highlight a specific sponsor or speaker in a dedicated place or create a space in your Event App for attendees to learn more about a single topic? The Single Item feature is here for you. 👍 Add attachments, internal and external links, calls to action, and more. The flexibility and depth of customization in the Single Item feature makes this a fantastic way to address countless needs.

Screenshot of a single item feature as a Refer a Friend feature.

Add the Single Item feature

In your Event's navigation bar under 'Event App' (or 'Community' in a Community), click Features, then click Add Features.

Screenshot showing the process just described.

In the modal that appears, search for the feature, click Add, then close the modal.

Edit Settings

To customize the feature's name and icon or limit its visibility using Groups, hover over the feature in the 'Selected' list, then click the Settings (⚙️) icon.

Screenshot showing the settings icon activated.

When you're done making updates, click Save Changes.

Configure the item

Click the Edit button on the feature. In the modal that appears, fill in the following information:

Screenshot of the edit single item modal.
  • Icon - Click Upload Image to upload a custom icon, or click Select Icon to choose one from our icon library. This is the same icon you edit in the feature's settings.

  • Name (required) - This tells your attendees the purpose of the item, so make it clear and concise. This is the same name you edit in the feature's settings.

  • Label/Subtitle - Use this additional line of text to add more information about the what and why of the item. The Label/Subtitle field appears under the item's name in the Event App.

  • Location - If you're using the Maps feature, select a map location so attendees know where to find the physical location related to the item. For example, if the item is a headline session or keynote, select the room where it's happening. If the item is a title sponsor, add their booth location in the expo hall.

  • Description - Tell attendees more about the purpose of the item. There are some basic text formatting options, including insert hyperlinks, images, and animated GIFs! 🙌

  • Attendee Calls to Action - Enter a Point of Contact Email address and a Meeting URL to let attendees easily get in touch or book a meeting. Or, change the labels and use these buttons as links to resources that have nothing to do with contact and scheduling!

    • If a URL you use leads to a site that's embeddable, uncheck the 'Open link in external browser' box so that the website opens inside your Event App's web version instead of in a new tab. For users on the Mobile App, linked content always opens in their device's default web browser.

    • Check the Pass Data to URL option if you want attendee information to pass from Webex Events to the URL.

      Screenshot of the Attendee Calls to Action section of the modal.
  • Add Internal Links - Link the item to other features in your Event App, such as speakers, sessions, Live Stream features, and more. Refer to our Internal Links article for a full list of items that can be internally linked.

    Screenshot of the Add Internal Links section of the modal.
  • Add External Links - Enter multiple Website URLs, phone numbers, or email addresses related to the item. Simply select the Link Type, enter a Link Name, and supply the number, email, or URL. Click Add New Item to insert more External Links. If you enter a URL and uncheck 'Open link in external browser', test to ensure the site is embeddable! Check the Pass Data to URL option if you want attendee information to pass from Webex Events to the URL.

    Screenshot of the Add External Links section of the modal.

  • Attachments - Upload presentations, abstracts, or any other documents you want to offer attendees. If you simply want to link to a document you uploaded elsewhere in your Event App, use an Internal Link instead.

    💡 Keep in mind, you can't add attachments when creating features via import.

  • To upload a document, simply click Upload Attachment(s) and follow the instructions in the uploader. After you've uploaded files, click the Settings () icon next to an item to rename or delete it.

Screenshot of the Attachments section of the modal. A PDF has been attached.

When you've finished adding information to the item, click Save Changes. All done! 🎊

Single Item in practice

When attendees click on the Single Item feature, all the item's content displays within the Event App. The Label/Subtitle, if applicable, appears below the item title. Attendees click on internal or external links, CTAs, and documents to access them.

Animated GIF showing the single item feature as a Transit info feature.

How others have used the Single Item feature

Here's a list of ways organizers have used this incredibly dynamic feature:

  • Welcome letter - A short letter from the event organizer, premiere sponsor, or CEO is a great way to get attendees excited and make them feel welcome.

  • Event contact information - Make it easy for attendees to get in touch right when they need you.

  • Health tips - Encourage attendees to follow best practices for their health, such as coughing into the crook of their elbow or avoiding shaking hands. Consider adding the location of hand sanitizing stations or first aid booths.

  • Shuttle schedule - Make it easy for folks to know where they should be and when! Include an internal link to the item in an announcement alerting attendees that a shuttle is ready to go.

  • WiFi information - Providing this information prevents lots of attendee questions. 😄

  • Parking information - Proactively inform guests and help make sure you're not fielding parking questions on day one! You can even use Groups to hide this feature after the first day.

  • Staff and exhibitor instructions - Give staff and exhibitors a single contact and information hub in the app. Provide instructions and a timeline for setting up and breaking down booths, picking up materials, and more. Use Groups to ensure that only the right people have access to this feature.


After attendees have clicked around the feature, review the 'Feature Comparison' chart on the Metrics tab to learn how people are interacting with it. You can review:

  • Clicks

  • Chat

  • Notes Taken

  • Requested Follow-up

  • Scheduled Meetings

  • Attachment Clicks

  • External Link Clicks

  • Internal Link Clicks

To review even more useful data points, export the Metrics.

For a personalized discussion on how to use the Single Item feature in your Event App, reach out to your Webex Events contact!

Questions? Chat Us or Email support@socio.events

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