Want to highlight a specific Sponsor or Speaker or provide deeper info and links for various aspects of your event? The Single Item has your back. 👍 The Single Item feature opens as soon as an attendee clicks the feature. The flexiblity and depth of customization in the Single Item feature makes this a fantastic way to address countless needs.

Add the Single Item feature

From the Edit Event/Community page, click the Add Features button. In the modal that appears, scroll down to the Single Item feature, click Add, and then close the modal.

Screenshot of the process just described.

Edit Settings

To customize the name and icon of the Single Item or use groups to show the feature to only certain subsets of attendees, you can hover over the item in the features list, and click the Settings (⚙️) icon.

Screenshot of the Selected features section.

When you're done making updates, click Save Changes.

Configure the item

Now click the Edit button on the feature. In the modal that appears, fill in the following information.

Screenshots showing the process just described.
  • Icon - Set a custom icon for the item. Click Upload Image to upload a custom icon, or click Select Icon to choose one from our icon library. This is the same icon you edit in the Settings for the feature.

  • Name (required) - This identifies the purpose of the item to your attendees, so make it clear and concise. This is the same name you edit in the Settings for the feature.

  • Label/Subtitle - An additional line of text that appears under the item's name. Use this to add more at-a-glance info on the what and why of the item.

  • Location - Select a Map location so attendees know where to find the physical location related to this item. For example, if the item is a session, you could add a room location here. If the item is a sponsor, you could add their booth location. If you're using the Maps feature, the location can be linked to a region on a map.

  • Description - This is where you tell attendees all about whatever it is you're using this item for. There are some basic text formatting options, and you can insert hyperlinks and images - including animated GIFs! 🙌

  • Attendee Calls to Action - Enter a Point of Contact Email address so attendees can click a button to get in touch. You can also enter a Meeting URL that lets attendees click a button to book a meeting or schedule a pickup time, or you can link to a website that has nothing to do with scheduling. If the URL you use leads to a site that's embeddable, you can uncheck the Open link in external browser box so that the website opens inside your event instead of in a new tab. To learn about the Pass Data to URL option, check this out.

    Screenshot of the Attendee Calls to Action section of the modal.
  • Add Internal Links - Link the item to other features of your event, such as Speakers, Agenda sessions, Live Stream features, and more. For a full list of items in Socio that can be internally linked, check this out!

    Screenshot of the Add Internal Links section of the modal.
  • Add External Links - Enter multiple Website URLs, phone numbers, or email addresses related to the item. Simply select the Link Type, enter a Link Name, and supply the number, email, or URL. Click Add New Item to insert more External Links. If you enter a URL and uncheck Open link in external browser, test to ensure the site is embeddable! To learn about the Pass Data to URL option, check this out.

    Screenshot of the Add External Links section of the modal.
  • Attachments - Upload a PDF, PNG, JPEG, or TIFF files that attendees can click to view. Simply click Upload Attachment(s) and then drag and drop or click to select a file. After you've selected a file, click Upload More to add more files, or click Upload to finish.

    Screenshot of the Attachments section of the modal. A PDF has been attached.

    If you want to rename or delete a file after you've uploaded it, click the Settings (⚙️) icon next to an item. Click Upload to finalize the upload.

Screenshot of the file upload modal.

When you've finished adding things to the item, click Save Changes. All done! 🎊

Single Item in practice

When attendees click on the Single Item feature, they'll see the item's details displayed within the event. The Label/Subtitle, if applicable, appears below the item title. Attendees can click on internal or external links, CTA, and documents to access them.

Screenshot of a single item as a Transit Info & Links feature.

How others used it

Here's a list of ways we've seen events use this super flexible feature:

  • Welcome Letter - A quick letter from the event organizer, premiere sponsor, or CEO can be a great way to get attendees excited and make them feel welcome.

  • Event Contact Info - Make it easy for attendees to get a hold of you, right when they need you.

  • Health Tips - Encourage attendees to follow best practices for their health, such as coughing into the crook of their elbow or avoiding shaking hands. You can also add the location of your hand sanitizing stations or first aid booths.

  • Shuttle Schedule - Make it clear when folks should be where! You can also include an internal link to this item in an announcement that the shuttle is ready to go. 👍

  • WiFi Info - Add the info attendees need front and center, and prevent lots of attendee questions.

  • Parking Info - Include parking information to help guests, and help make sure you're not fielding parking questions on day 1! You can even hide this feature after the first day using groups.

  • Exhibitor Instructions - Provide your exhibitors with instructions for setting up and breaking down their booths, picking up their materials, and more. Use groups to ensure that exhibitors are the only ones who see this feature.

For a personalized discussion on how the Single Item feature can be used in your event, reach out to your Socio contact!

Metrics

After attendees have had the chance to click around the feature a bit, you can check out the Feature Comparison chart on the Metrics tab to see how people are interacting with it. You can see:

  • Clicks

  • Chat

  • Notes Taken

  • Requested Follow-up

  • Scheduled Meetings

  • Attachment Clicks

  • External Link Clicks

  • Internal Link Clicks

To see all of the additional data points outlined in the Export section of our Data Dashboard article, export the Metrics.

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