Use the Announcements feature to keep your attendees up to date, alert them of exciting activity within your event, and drive traffic where you want it most!

You can schedule push notifications to go out at designated times, choose who you want to send them to, encourage survey participation, or update attendees on cancelations and room changes. This article highlights Announcements best practices and provides ideas for sending push notifications to attendees before, during, and after your event.

Looking for information about how to set up Announcements? Check out our Feature Guide: Announcements article.

General recommendations

  • Notification opt-in - Keep in mind that, like all apps, attendees can opt out of notifications for your event app. If they feel that the event app is "spamming" their phone, they'll turn notifications off. If you're looking for a hard and fast rule, here it is — don't send more than 1 announcement per hour, and don't send more than 5 per day. Now that that's out of the way, let's talk about how to break that rule...

  • Know your audience - The type and tone of Announcements you send need to fit your event. Think about your audience and what's important to them. If you're using an announcement to replace an email, your audience may be okay with more announcements. You can likely get away with more prompts for the event game or critical updates like room changes, rather than sponsored notifications. 

  • Target specific groups - Use Groups to target specific people that should receive your Announcement. For instance, you could send push notifications to your Staff group or special messages to your VIP group. Sending Announcements to specific groups ensures that other groups aren't being spammed, and it personalizes the experience.

Before the Event

Engaging attendees before your event is a great way to build event hype, send pre-event reminders, drive Event App usage, and more.

Screenshots of push notifications that match each of the use cases in described in this section.
  • Updates to the Event App - You may want to let attendees know when you've uploaded the attendee list or updated the agenda with all the sessions, speakers, and room locations. Show them the value of the app now, and they'll keep coming back.

  • Day Before Welcome/Reminders - Share parking reminders, check-in or registration instructions, or directions. You can even link to more information, like the venue's website.

    Screenshot of an Announcement in the What's Up area of a Mobile App.
  • Prompt Attendees to Update Their App Profile - If networking is important for your event, make sure attendees know the importance of their "digital business card." A quick prompt with a link to a short instructional video can go a long way: "Don't forget to update your profile in the app. Click here to learn how!"

  • Encourage Excitement - A short note letting attendees know you're excited to see everyone tomorrow encourages them to start thinking about the event.

  • Promote App Features - Consider what features are most important to your event and tell attendees about them. Be sure to make an Attendee Walkthrough that highlights and gives a brief tour of these top features.

During the Event

Send push notifications on behalf of sponsors during the event to promote Event App feature engagement, and send agenda updates.

  • Sponsored Notifications - Send an Announcement "from" a Sponsor that prompts attendees to go to their booth or website.

    Screenshot of the Announcements page in the Mobile App.
  • Important Agenda Reminders - Remind attendees that the keynote presentation starts in 5 minutes, or that snacks are available in the rotunda.

  • Promote App Engagement - Announcements are a great way to promote the event game or any other app feature that's important to your event.

After the Event

Once your event is over, you can still use Announcements to communicate with staff and sponsors, thank attendees, and more. Below are some ideas and tips for sending post-event push notifications.

⭐️ Keep in mind, some attendees may uninstall the app after the event. 

  • Prompt Attendees to Complete an Event Survey - If you're using a post-event survey, send a survey reminder after the event to increase the completion rate. Link directly to the survey so that attendees can easily complete it!

  • Sponsored Notifications - Send announcements "from" a Sponsor thanking attendees for coming to the event and prompting them to check out the Sponsor's website.

  • Thanks for Attending, See You Next Year - Thanking everyone for attending goes a long way. You can include a link to next year's event RSVP and get people excited to come back.

  • Send Targeted Reminders to Exhibitors and Staff - Remind your vendors to clean up their booths or follow up with their leads, and remind staff to complete any final tasks.

Screenshot of the New Announcement modal.

You're ready to rock the Announcements feature. 🎸 For a step-by-step walkthrough of Announcements, check out our Feature Guide: Announcements article. 👍 


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