Implementing a Branded App instead of using the Webex Events App enhances the attendee experience in several ways and lets you brand every aspect of the app to your organization and events. Choosing between the two can be tough, but it doesn't have to be!

This article guides you through the benefits and considerations for both options so you can make an informed decision. If you decide the Branded App is for you, the last section of this article leads to the next step. 🏃‍♀️

This article mostly refers to events. However, Branded Apps work for Webex Events Communities too.

Branded App benefits

All the same features

No matter which option you choose, you can still build your events with all 21 (and counting!) Webex Events features. Creating your event follows the same process regardless of which option you choose, including choosing custom colors, icon labels and images, and feature content. The only differences are that you the event to your Branded App instead of the Webex Events App before publishing, and your app has its own unique name, app icon, and listing in the Apple App Store and Google Play Store.

App download experience

  • Webex Events App - Attendees download the Webex Events App from the App Store or Play Store and then search for your event among the list of all published events.

  • Branded Event App - Attendees download your unique app from the App Store or Play Store and see only your events.

    Two screenshots. One of the Webex Events App in the Apple App Store, and the other of a Branded App.


If a unified, totally branded app experience is what you want, then the Branded Event App is for you! While the Webex Events App has a static orange theme color and Webex Events branding, the Branded Event app lets you customize these and upload a custom splash image. Let's compare the Webex Events App and a Branded Event App in the sections below, where each image shows the Webex Events App on the left and a Branded Event App on the right.

Custom Icon

The Branded Event App lets you upload your own custom icon that appears on app users' device home screens instead of the Webex Events logo. 😄

Two screenshots. One is for the Webex Events App icon, and the other for a Branded App icon.

Splash Screen

When the app is loading, or when someone loads a new event, the Webex Events App simply shows the Webex Events Logo. Your Branded Event App lets you upload a custom Splash Screen, where you can show off your event's style, include a shout-out to your title sponsor, or both! 🙌 The splash screen only appears for a second or two, so don't include too much information.

Two screenshots. One of the Webex Events App's splash screen, and the other of a Branded App splash screen.

Theme Color

The Webex Events App always shows navigation elements such as the top and bottom bar and page indicators in "Webex Events orange". With your Branded Event App, you can set the Theme Color to anything you like so you can match your custom icons and branding. 🌈

Screenshots comparing the branding on the Webex Events App and the Branded Event App.

Sign up, log in, and social experience

App users can sign up for the Webex Events App using their email address or social account.

The Branded App lets you customize the sign-up and login experience for app users. Enable any combination of email, social accounts, and Single Sign-On (SSO) login options. You can even customize the order in which some options appear on the Branded App login page. To learn more about Branded App sign-up and login customization, check out Customizing Sign Up and Log In Options.

⭐️ Keep in mind, SSO is available at no additional cost! We recommend planning for 2 additional weeks to configure and test SSO. This means you must allow at least 8 weeks between purchasing your Branded App and the date of your first event.

Once attendees log into the Branded App and select a virtual or hybrid event, they can use the awesome Shake to Connect feature!

Branded App considerations


The Branded Event App is an added cost feature in the Webex Events Platform, and you'll likely spend more money commissioning splash screen graphics and people power to manage your Apple Developer account and SSO. If budget is more important than branding for your event, the Webex Events App is a great option.

Time and effort

You can publish events to the Webex Events App instantly, so it's the best option if you're on a tight deadline and need a quick turn-around with a fabulous result. Your app is ready as soon as your event is!

For Branded Event Apps, there are several moving parts that can take a varying amount of time. We recommend no less than 6 weeks to get your app ready, or 8 weeks if you're using Single Sign-On (SSO).

  • Apple Developer Account - Your organization must have its own D-U-N-S number and Apple Developer account, which can take 2-4 weeks total to set up. Setting these up and granting Webex Events access to your Apple Developer account are the parts of the Branded App process that take the most time.

  • Event/Community creation - Before submitting your Branded App, you must have a published Event or Community to link it to. Your event doesn't have to be anywhere near complete. However, there are some crucial graphical elements that have to be in place:

  • App submission - Once you have your Apple Developer account, you must configure and publish the app, which sends it to our team so we can finalize the submission to Apple.

    • You must submit the app no less than 14 days before your event.

    • If you're using your organization's SSO, plan to publish your Branded App no less than 28 days before your event.

    • Check out our article on submitting a hassle-free Branded App for tips that will help your app sail through the approval process.

⭐️ Keep in mind, after you submit your Branded App, you and your attendees won't be able to access the Web App for any linked events or communities for 3-4 days. Once the app's status has changed to "Waiting for App Store Approval", access is restored.


While setting up your Apple Developer Account, start configuring your Branded App with the following:

  • App Name

  • App Icon

  • App Label

  • App Description

  • Home Screen Name

  • Splash Screen images (iPhone and Android)

  • Theme Color

Make sure you give your team time to create the graphics and draft the App Description. Oh, and don't forget our hassle-free Branded App tips! 🧠

Ready to make your very first Branded App? Read our Apple and Google Developer Process Overview article to get started! 🎉

Have more questions? We're happy to have a targeted discussion about your event so you can decide what's right for you. Don't hesitate to reach out to your Webex Events contact!

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