With the Announcements feature, you can easily notify all of your attendees about last-minute changes or important reminders, or drive traffic to your Sponsors. Schedule them to send at a specific time, or simply send them right away. Attendees receive push notifications directly on their mobile devices, and Web App users see an indicator on the Announcements feature to let them know there's a new message.

This article gives instructions on creating and customizing Announcements, and it also provides an overview of the attendee experience with Announcements.

Create and customize Announcements

From any page in your event, click the event name in the breadcrumbs, then click the Announcements tab. On the Announcements page, click the New Announcement button.

Screenshot of the process just described.

⭐️ Keep in mind, the Announcements page is only available after you publish your event.

In the modal that appears, enter the following information:

  • From - Select who the message will appear to come from. You can choose to send it from your event, or enter the name of one of your sponsors to send an Announcement on their behalf.

    ⭐️ Keep in mind, you can only use profiles created in the Sponsors feature in the From field. If you want to send Announcements from exhibitors, simply add your exhibitors to a Sponsor feature. No one will know the difference. 😄

  • To - Select who will receive this Announcement. By default, the message sends to All Attendees.

    • If you've added Groups to your event, select one or more of those Groups for a more personalized and targeted Announcement.

    • You can also send an Announcement to all attendees who've added a specific session to their personal agenda. This is especially useful when you need to move or cancel a session.

  • Message - While there's no character limit, we recommend you keep the announcement brief. Do your best to convey the most important information within the first 150 characters so that mobile users can see it without tapping the push notification.

  • Link (optional) - Clicking or tapping an Announcement that's internally or externally linked takes the user directly to the link destination. Click the drop-down and select either Internal or External.

    • Internal Links lead to areas inside your Event App. This provides easy navigation to related items in the app, creating an intuitive experience for attendees. For more information on internal links, check this out.

    • External Links lead to areas outside your Event App such as a website. The website opens when an attendee taps the Announcement or push notification in the app. For more information on external links, check this out.

  • Send - Decide when you'd like to send the Announcement. Select Send Now or Scheduled Time, depending on when you want to send the Announcement.

    • Selecting Send Now sends the Announcement to all attendees in the app once you click 'Send Announcement'.

    • Selecting Scheduled Time lets you enter a future Send Date and Send Time. The announcement is sent automatically when the date and time arrive.

      ⭐️ Keep in mind, the Scheduled Time option uses the time zone you set on the Event Location tab when creating the event.

Click Send Announcement/Schedule Announcement when you're done.

Announcements in practice

When you send an Announcement, Web App users see a red bubble next to the Announcements tab in the features panel. Mobile App users receive a push notification.

Two screenshots. Once shows the new announcement indicator on the Web App. The other shows a push notification on a mobile device.

Web App attendees can click the Announcements feature to see Announcements and interact with them. Mobile App users simply tap on the notification to view it.

Screenshot of a list of Announcements on the Web App.

Clicking or tapping an Announcement that's internally or externally linked takes the user directly to the link destination.


After you've sent an Announcement or two, check out the Feature Comparison chart on the Metrics tab to see how people are interacting with them. You can see:

  • Views

  • Date & Time

  • Clicks

To see all of the additional data points in the Export section of our Metrics article, export the Metrics.

Pro Tips! 😎

Questions? Chat Us or Email support@socio.events

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