With the Announcements feature, you can easily notify all of your attendees about last-minute changes or an important reminder, or drive eyes to your Sponsors. Schedule them to send at a specific time, or simply send them right away. Attendees will receive push notifications directly on their mobile devices, and Web App users will see a red indicator on the Announcements feature to let them know there's a new message.

Be sure to check out our article on Announcement Best Practices, too!

Create and customize Announcements

From any page in your event, click the event name in the "breadcrumbs", then click Announcements.

Screenshot showing the process just described.

⭐️ Keep in mind, the Announcements page is only available once your event is in the Published state.

Click New Announcement. In the modal that appears, enter the following information:

Screenshot of the New Announcement modal.
  • From - The From field lets you select who the message will appear to come from. In most cases, you'll want the announcement to appear as it is coming from your event. However, you could also enter the name of one of your Sponsors.

    ⭐️ Keep in mind, only profiles created under the Sponsors feature can be used in the From field. If you want to send announcements on behalf of exhibitors, simply add your exhibitors to a Sponsor feature. No one will know the difference. 😄

  • To - The To field lets you select who will receive this announcement. By default, the message will be sent to All Attendees. If you've added Groups to your event, you can select one or more for a more personalized and targeted experience.

    You can also send an announcement to all attendees who've added a specific session to their personal agenda. This is especially useful when a session needs to be moved or cancelled.

  • Message - This is where you write the message to your attendees. There's no text limit on this, though we recommend you keep it brief. Do your best to convey the most important information within the first 150 characters so that mobile users can see it without tapping the push notification.

  • Link - The Link field is optional. If you choose to use it, click the drop-down, and select the link type: Internal or External. 

    Internal Links lead to areas inside your event app. This provides easy navigation to related items in the app, creating an intuitive experience for attendees. For more info on internal links, check this out.

    External Links lead to areas outside your event app, such as a website. The website will open when the announcement or push notification is tapped in the app. For more info on external links, check this out.

  • Send - The Send field lets you control when you'd like to send the announcement. You can select Send Now or Scheduled Time. When you select Send Now, the announcement will be sent to all attendees in the app when you click Send Announcement. If you select Scheduled Time, you'll be prompted to enter a future Send Date and Send Time for when the announcement should be sent.

    ⭐️ Keep in mind, the Scheduled Time option uses the time zone that the Event Location (AKA venue) is in. The Event Location is set in the Basic settings. For more info on where to find this setting, check this out.

Click Send Announcement/Schedule Announcement when you're done.

Announcements in practice

When an Announcement is sent, Web App users will see a red bubble appear over the Announcements feature. Mobile App users will receive a push notification.

Two screenshots. Once shows the new announcement indicator on the Web App. The other shows a push notification on a mobile device.

Web App attendees can click the Announcements feature to see all new Announcements and interact with them. Mobile App users can simply tap on the notification.

Screenshot of the Announcements page of an event. There are several announcements.

Clicking or tapping an Announcement that's internally or externally linked will take the user directly to the link destination.


After you've sent out an Announcement or two, you can check out the Feature Comparison chart on the Metrics tab to see how people are interacting with them. You can see:

  • Views

  • Date & Time

  • Clicks

To see all of the additional data points outlined in the Export section of our Metrics article, export the Metrics.

Pro Tips! 😎

  • You can also showcase announcements you send to your attendees on the Live Display as seen below. ⬇️

Questions? Chat Us or Email support@socio.events

Did this answer your question?