The Web App is a web-based version of your Event App, designed to work on any device with a browser. This web experience is great for users attending your event virtually who want to use a laptop or tablet, or who simply don't have an Android or iPhone device.

Animated GIF showing a Web App user asking a question and answering a poll during a live stream.

For an introduction to the Web App, read our About the Web App article. To learn how to manage the Web App, keep reading! 📖

💡 Keep in mind, Webex Events works well with Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge browsers. We strongly suggest you and your attendees use Chrome for the best experience.

After publishing your Event App, click the Web App page, then click Enable Web App.

💡 Keep in mind, if you've linked your Event to a Branded App, you can't activate the Web App until you submit your Branded App for App Store approval.

Next, review the rest of the Web App Settings:

The Web App page with numbered indicators corresponding to the following sections of this article.

1. Shareable link

Click Copy next to this field and share it with your attendees so they can access the Event App from any web-enabled device! To make joining your Web App easier, check the Include a button linking to the Web App on the Event Promo Page box. To learn more about the Event Promo Page, read our article about how to access the Promo Page for your Event App.

2. Enable Dark Mode

When you activate this toggle, the Web App displays everything in Dark Mode. Dark Mode doesn't affect the Mobile App, and attendees can't toggle it on or off.

Choose a theme color and icons that work well for both dark and light backgrounds to provide the best experience for both web and mobile users. If the color is too light or dark, it may not be easily visible. White or black icons aren't a good choice if attendees may use both the Web App and Mobile App.

3. Web App Theme Color

This is independent of the theme color for the Event at large. We recommend matching the Event color and making sure it works well with Dark Mode, if it's active. Use the color picker to select a color, or enter a specific Hex or RGB color code of your choice.

4. Enable Third-Party Accessibility Overlay

In addition to our continually improving built-in accessibility features, we offer an optional overlay with selectable accessibility profiles and adjustments, powered by a third-party AI solution. Learn more about how the overlay works in our article about enabling accessibility tools.

5. Attendee Insights

When you activate Attendee Insights, a pop-up appears to Web App users after they complete one of a set of actions in the Event App. Attendees choose from 5 different responses and can leave a comment with their feedback. Depending on their response, they can take more actions after submitting their feedback. Read our Attendee Insights article for a complete overview of how it works.

6. Analytics Tracking Alert

Informing your attendees about data privacy and honoring their preferences is more important than ever. Show your attendees that you value their privacy choices and equip them with knowledge about your security and data practices.

The Analytics Tracking Alert option lets you choose if and how to alert attendees when the Webex Events platform can't track their actions for metrics. If attendees aren't tracked, you could miss out on valuable insight and sponsorship Return on Investment (ROI), and attendees could miss out on the proof they need to earn Continuing Education Credits. The Analytics Tracking Alert has three Alert Types — 'No Warning', 'Warning', and 'Prevent Access'.

The Analytics Tracking Alert section of the Web App Settings page.

If you select an Alert Type other than 'No Warning', a message appears when someone logs in to your Web App if the Webex Events platform can't track them. Here's what happens with each Alert Type:

Warning - This is the default Alert Type. Attendees can close the message and continue using the Web App.
Prevent Access - The message keeps appearing until the Webex Events platform detects that the attendee can be tracked.

Both messages include a 'Show me how' button that leads attendees to the How to Add a Webex Event to Your Ad Blocker's Allowlist article.

Customize the title and description of the message to suit your event and circumstances, like when attendees can earn Continuing Education Credits at your event.

The Warning title and description on the Web App.

💡 Keep in mind, most modern ad blockers allow tracking unless specifically configured to block it. Private browser sessions also rarely block tracking. For example, Google Chrome doesn't block tracking in 'Incognito' mode.

Remember to click Save when you finish editing the Web App Settings page.

Web App metrics

The Event App Metrics page differentiates between most Mobile App and Web App interactions, giving you excellent insight into feature usage across platforms. Regardless of whether you activated the Analytics Tracking Alert, the 'Tracked Users' section of your Event App's Metrics page shows how many people were or weren't tracked.

The Tracked Users chart on the Event App Metrics page.

The 'Tracked Users' file included in the Metrics export shows specific details on exactly who was or wasn't tracked.

💡 Keep in mind, not all ad blockers and browsers work the same, so some users that appear as 'Not Tracked' in the Tracked Users report may still have click metrics in other reports. Ad blockers and private browser sessions usually prevent us from collecting information about live stream view duration and other actions that don't involve clicking on something.

Now you know how to activate and manage your Web App, and you can start telling attendees how to join the Web App!

Questions? Chat Us or Email support@socio.events