The Web App is a web-based version of your Event App, designed to work on any device with a browser. This web experience is great for users attending your event virtually who want to use a laptop or tablet, or who simply don't have an Android or iPhone device.

For an introduction to the Web App, read our About the Web App article. To learn how to manage the Web App, keep reading! 📖

After publishing your Event App, expand the Event App menu, click the Web App page, then activate the Enable Web App toggle.

Next, review the rest of the Web App Settings:

Click Copy next to this field and share the Web App link with your attendees so they can access the Event App from any web-enabled device! To make joining your Web App easier, check the box next to the Include a button linking to the Web App on the Event Promo Page label. To learn more about the Event Promo Page, read our article about how to access the Promo Page for your Event App.

When you activate this toggle, the Web App displays everything in Dark Mode. Dark Mode doesn't affect the Mobile App, and attendees can't toggle it on or off.

Choose a theme color and icons that work well for both dark and light backgrounds to provide the best experience for both web and mobile users. If the color is too light or dark, it may not be easily visible. White or black icons aren't a good choice if attendees may use both the Web App and Mobile App.

This is different from the theme color you set when you create your Event. We recommend matching the Event color and making sure it works well with Dark Mode, if it's active. Use the color picker to select a color, or enter a specific Hex or RGB color code of your choice.

When you activate Attendee Insights, a pop-up appears to Web App users after they complete one of a set of actions in the Event App. Attendees choose from 5 different responses and can leave a comment with their feedback. Read our Attendee Insights article for a complete overview of how it works.

Informing your attendees about data privacy and honoring their preferences is more important than ever. Show your attendees that you value their privacy choices and equip them with knowledge about your security and data practices.

The Analytics Tracking Alert option lets you choose if and how to alert attendees when the Webex Events platform can't track their actions for metrics. If attendees aren't tracked, you could miss out on valuable insight and sponsorship Return on Investment (ROI), and attendees could miss out on the proof they need to earn Continuing Education Credits. The Analytics Tracking Alert has three Alert Types — 'No Warning', 'Warning', and 'Prevent Access'.

If you select an Alert Type other than 'No Warning', a message appears when someone logs in to your Web App if the Webex Events platform can't track them. Here's what happens with each Alert Type:

Both messages include a 'Show me how' button that leads attendees to the How to Add a Webex Event to Your Ad Blocker's Allowlist article.

Customize the title and description of the message to suit your event and circumstances, like when attendees can earn Continuing Education Credits at your event.

Remember to click Save when you're done editing the Web App Settings page.

The Event App Metrics page differentiates between most Mobile App and Web App interactions, giving you excellent insight into feature usage across platforms. Regardless of whether you activated the Analytics Tracking Alert, the 'Tracked Users' section of your Event App's Metrics page shows how many people were or weren't tracked.

The 'Tracked Users' file included in the Metrics export shows specific details on exactly who was or wasn't tracked.

Now you know how to activate and manage your Web App, and you can start telling attendees how to join the Web App!