An Event App from Webex Events is extremely customizable, so the possible feature combinations and configurations are nearly limitless. You work hard to build the attendee experience, so when attendees use the Event App to its fullest, everyone benefits. Guidance and help content tailored to your audience, event, features, and branding is the best way to inform and help attendees when they first open your Event App and beyond.
This article provides stellar examples of how other organizers handled their attendee walkthrough and help content, and it offers guidelines for what to cover. We hope these inspire you as you create your own content. 🌟
💡 Keep in mind, some of the content shared in this article may not reflect all current Webex Events features.
Guided app tours and help content
If you or someone on your team has video editing experience, a personalized video specific to your event can make a huge impact! Providing attendees with an overview of your specific Event App features encourages them to participate and get the most out of your event. Our customers have created some amazing videos. Here's one we thought was great.
When creating an Event App overview video, remember to move your cursor slowly and smoothly, and be sure to say each item you click on or highlight. Consider uploading walkthrough videos to the Video Center and activating Captions & Translations to make your video more accessible and help attendees follow along with you more easily!
We made a pretty stellar Web App tour, too! 🎺
This Webex Events customer went above and beyond with an entire library of bite-sized videos for their attendees, including a tour, login and password reset tutorials, and more!
TACA hosted these videos on Vimeo and then embedded them on their website. Host videos in the Webex Events platform with Video Center and use the Custom List feature to make them available to attendees as Video on Demand content. With Video Center, you can also turn on Captions & Translations.
Don't have access to video editing expertise? No problem! Use a free screen capture and recording solution like Vidcast to quickly and easily make videos that embed in your Webex Event.
Creating a customized help center, including help articles, FAQs, and live chat, might sound fancy and difficult. However, it's really simple using a service like tawk.to, which seamlessly embeds in your app. Read all about it in our For Fun: Create a Help Center with tawk.to article.
Frequently Asked Questions (FAQs)
We've seen customers get really creative with an FAQ feature! FAQs for attendees are often organized in a Custom List feature or a Single Item feature, depending on the desired format. In the Custom List feature shown below, attendees can review key pieces of information, which takes some of the burden of answering these questions off your team.
A PDF document is easy to share. Email it, add it as a Document feature in your Event App, add it to your website, or all of the above. We've seen customers include a welcome message, Event App feature guide, FAQs list, event organizer contact information, and more. Click the following image to read a fantastic how-to guide created by one of our customers!
Creating your content
When creating help content for attendees, go big with a library of videos or a help center, or keep it simple with a PDF guide or short overview video. The complexity of your event, your audience, and your preferences may all play a role in deciding how to create your content.
No matter which route you choose, we suggest testing your Event App before you start creating attendee help content. This gives you insight into the attendee experience, which informs better content.
Top 10 topics
Based on our experience, the top 10 questions organizers get from attendees involve how to:
Join an event or community
Create an awesome profile
Send messages to connections
Create, like, and comment on Wall posts
Use the Agenda
Navigate features and resources
Join live streams
Participate in the Game
Keep reading for advice on addressing these questions. 📖
Joining the web version and downloading the Mobile App
Attendees sometimes forget which email they used to register for your event, don't know where to join, or forget their password. We already provide some instruction templates attendees can use to join your Event App. Copy, personalize, and send those instructions to attendees, or go the extra mile and make a video or PDF to show them how.
Whatever you decide, proactively sending instructions will delight your attendees and reduce help inquiries.
One of the most important aspects of an event is networking! Whether attendees join in-person or virtually, making connections in the app lets attendees text and video chat with each other and identify other events they're both attending. Show them how to make and review connections and start text and video chats. An overview of social features should address numbers 3, 4, and 7 from the top 10 topics listed above.
If you're using the Wall feature or the Event Game, highlight these features and encourage attendees to start interacting.
Using the Agenda
The Agenda feature is central to most multi-day events! A quick guide or video showing how to navigate the Agenda and its various features helps attendees learn how to use the Agenda to guide their experience. Highlight filtering by tracks (if applicable), adding sessions to personal agendas, joining live streams, activating closed captions, and viewing recordings.
Sponsors and speakers
A shoutout to your sponsors in your instructional content is a great way to drive attendee awareness and interaction right away. Focus on your title sponsor in an attendee resource as part of a sponsorship package offering.
Highlight your speakers and show attendees how to interact before, during, and after sessions to help kickstart conversations and connections.
With over 20 features in the Webex Events platform, you have the power to create experiences that are unique to your event. It may not be useful to cover each feature in your event, so simply ask yourself these questions:
What's most important for your attendees to know about your event?
What should they know right away?
What questions might they have?
What questions did my coworkers or beta testers have when they tested the Event App?
Have you made the world's best attendee resources? Want to share your best tips and ideas with other organizers? We'd love to feature you in this article! Reach out to your Webex Events contact and let us know.
All content shared in this article is used with the express permission of the person or organization who created it.
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