We know that more data leads to more insight and value. That's why the Metrics page gives you the power to take a deep dive into your event and user metrics in a format that's easy to read and digest. You can even export the metrics for more data goodness. 👍

⭐️ Keep in mind, the Metrics page can take up to 15 minutes to reflect attendee actions.

To access the metrics, simply click the Metrics tab of your event. If you're on the Edit Event page, click the event name in the page breadcrumbs.

Screenshot showing the Metrics tab and the page breadcrumbs.

The Metrics page

The Metrics page provides a comprehensive data dashboard showing what's happening in your event. We know metrics can be difficult to decipher, so we've made it as simple as possible. To filter all of the metrics on the page by time and/or Groups, use the two dropdowns above the top-level metrics.

Screenshot of the top-level metrics.

Top-Level Metrics

The top of the page shows an overview of how users are interacting with your event. We track over 100 engagement and contribution actions to capture all the ways users interact with your Event App. 📈

All Engagement

The total number of actions of any type across all users, including things like:

  • All User Contribution actions

  • Viewing a profile

  • Changing App Language

  • Profile updates

  • Connection requests sent and accepted

  • Clicks on Banners, features, tabs, links, sessions, etc.

  • Many, many more...

User Contributions

The total number of actions by which attendees added to your event in some way. These include:

  • Sending a chat message

  • Adding to Q&A

  • Answering a Poll

  • Adding or liking a Wall post

  • Completing an event game challenge

  • Sharing screen in a video room

  • Many, many more...

Minutes Open

The total number of minutes that users have had the app open, whether in the Mobile App or Web App.

Users

The total number of unique app users across all platforms. You may have 500 attendees registered, but how many are actively using your app? The Users count tells you. 👍

Event Analytics chart

Underneath the top-level metrics is the Event Analytics chart that shows the top-level metrics on a line graph.

Screenshot of the Event Analytics section.

This chart can reveal increased interactions after push notifications sent out through the Announcements feature, and you can toggle to a daily, weekly or monthly view.

Deep-dive metrics

Under the Event Analytics chart are several widgets designed to show you themed data in an easy-to-read format.

Screenshot of the Platform Log In, Social Activity, and Banners sections.

Platform Log In

This pie chart provides a breakdown of total logins to your app by platform (iOS, Android, or Web App), so you can easily see how your users are logging in, and which platform is more used than others.

Social Activity

This bar chart helps you easily see where social activity is happening. The metrics include total Profile Views, Conversations Started, Social Posts, Connections Made, Proposed Meetings, Video Chats, and the Average User's Activity.

Banners

Knowing how many users saw a banner (Views) or interacted with it (Clicks) is a helpful insight to provide to sponsors, speakers, and stakeholders.

Challenges

These counts show an overview and high level numbers for the Game feature, including Participants, Total Completed Challenges, Total Points, and Average Points. If you have multiple Game features, the counts are aggregated. To see separate data for multiple different Game features, export the metrics!

Screenshot of the Challenges and Leaderboard charts.

Leaderboard

This simply shows the top 10 game participants and their point totals across all games.

Attendee Insights

This section only appears if Attendee Insights is enabled for your event. This graph shows attendee responses to the Insights survey over time. Click the Daily, Weekly, or Monthly buttons to change the view.

Screenshot of the Attendee Insights panel on the Metrics page.

Feature Comparison chart

The Feature Comparison chart has a tab for each feature and provides a breakdown of the number of clicks and views that features and items received. It further parses those numbers by which device attendees were using — iOS, Android, and the Web App. This rich fountain of information helps answer questions like:

  • Which features in your event are getting the most clicks, and which are getting little attention?

  • Which sessions are getting the most views and interactions?

  • Which speakers or sponsors are getting the most attention and interaction?

  • Are more attendees using the Mobile App or the Web App?

Screenshot of the Feature Comparison chart.

⭐️ Keep in mind, the Clicks column shows the number of times attendees clicked on the feature item (speaker, session, etc.). For Agenda sessions or Live Stream features, clicks don't necessarily indicate live stream views. Attendees may simply have been reading the description or looking at external links. See the Video Analytics export for accurate view metrics.

In any of the tabs, click the numbers in each column to see the individuals who clicked or viewed that area. In the following screenshot, we can see that 45 people added the "Building Unstoppable Momentum" session to their personal agenda.

Screenshot showing the Agenda feature selected and a preview of the items modal after a user clicked on a number.

Tracked Users

When someone logs into your event's Web App, Webex Events will try to track their actions on the site so we can provide the metrics you're reading about in this article. If attendees have certain ad blockers installed or are using a private browser window, there's a chance we can't track their actions.

We respect attendees' privacy choices, and we also understand that metrics are key to measuring engagement and success for your event. That's why we added the Analytics Tracking Alert — a customizable pop-up that attendees see when Webex Events detects they can't be tracked. For more details, see our article about using the Web App.

The Tracked Users pie chart simply shows the total number and percentage of people who were or weren't tracked for metrics.

Screenshot of the Tracked Users chart.

Export Report

Screenshot of the Export Report button. The button is expanded to reveal the options.

If you thought you'd already seen lots of metrics, then buckle up. 💺 When you click the Export Report button, you can export five different reports that provide extremely granular and detailed data. Keep reading to learn what's included in each. 🧠

When you click an export option, a notification appears to let you know that your file is being prepared. When the export is ready, a new notification appears. Click the Click here to download link to download the file. If you missed the notification, click the bell icon next to the Help tab at the top right corner of the screen.

Screenshot showing an example of export notifications.

The spreadsheet data is separated into sheets (i.e. tabs) to help you easily find specific features and easily manipulate data as needed. For example, you can filter on a specific sponsor to see only their data.

Here are the fields included with each export:

Metrics

This export is the biggest, and it contains several files inside a zipped folder. The files included in the export are:

  • Attendee Insights includes attendee responses to the Attendee Insights pop-up.

  • Attendee Stats shows each attendee's name and counts for Attendee Connections, Conversations, Groups, times they were Favorited, and Scheduled Meetings.

  • Banner Clicks shows who clicked on Banners and where they clicked from.

  • Feature Clicks shows attendee information including the date and time they clicked on a feature and where they clicked from.

  • Feature Details includes a sheet (tab) for each feature in the event. Each sheet shows attendee information including the date and time they clicked on an individual feature item and where they clicked from. You can also see ratings for sponsors, speakers, and sessions where applicable.

  • General shows overall counts for interactions with each feature in the event. Some examples include button, link, or attachment clicks, video replays, and favorites.

  • Tracked Users shows information for each attendee and whether they were tracked. Metrics exports don't include attendees who weren't tracked.

⭐️ Keep in mind, metrics may be affected if attendees have an ad blocker installed or are using a private browser window. For information on what you can do about attendees who can't be tracked for metrics, see our article about using the Web App.

Video Analytics

This export has two sheets: Video Analytics and Intervals. The report pulls view data from Webex Events Streaming, the Webex Events RTMP Player, and Simulive, so if you use a third-party streaming service, this report won't show Duration or Interval data.

If you need to use live stream view data to award Continuing Education credits or want instructions on how to find durations and intervals, see our Continuing Education Credits and Webex Events article.

  • Live Stream or Session ID

  • Name

  • Attendee ID

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Total Duration (minutes) - Tells you exactly how long each person watched the live stream, even if they left and rejoined multiple times.

The Intervals Sheet shows:

  • Live Stream or Session ID

  • Name

  • Attendee ID

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Clicked From

  • Interval Start

  • Interval End

  • Interval Duration (Minutes)

Chats

This export has a sheet for each area of your event where users posted public Chat messages, such as in Agenda sessions or Sponsor pages. Each sheet will have the following information:

  • Name

  • Date

  • Time

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Chat Text

Calls to Action

This export has a sheet for each area of your event where users interact with a Call to Action button, such as requesting follow-up with a sponsor. Each sheet has the following information:

  • Item

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Clicked At

Event Game

This export always has three sheets — Overviews, Challenges, and Leaderboards.

  • Overviews - Lists individual challenge descriptions, numbers, points values, codes, and number of completions for each Event Game feature

  • Challenges - Shows name, email, and time completed for each person who answered a Game challenge, plus the challenge number and description

  • Leaderboards - Shows a list of game participants sorted by rank including their name, email, points earned, and last point earned time

Pro Tips! 😎

  • Want more information on something? Hover or click on it, there's probably a drill-down! If you click on a number, you'll see a pop-up that shows which attendees performed that action for that metric. For example, this lets you know exactly who clicked on a particular sponsor, and when they did so. It's a wealth of data at your fingertips. 🙌

  • Want to share these with clients or stakeholders (or simply brag to a friend)? Click the Get Shareable Link button in the upper-right corner! Anyone with the link can see the Metrics page — no login required. 🔓

  • The Filter by Time and Filter by Groups functions don't filter metrics exports. The exports will always include all data from every attendee in the event.

Want even more metrics? Read about Event Registration Metrics and Onsite Metrics for more data goodness!

Questions? Chat Us or Email support@socio.events

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