We know that more data leads to more insight and value. That's why the Metrics page gives you the power to take a deep dive into your event and user metrics in a format that's easy to read and digest. You can even export the metrics for more data goodness. 👍
⭐️ Keep in mind, some aspects of the Metrics page can take up to 15 minutes to update.
To access the metrics, simply click the Metrics tab of your event. If you're on the Edit Event page, click the event name in the page breadcrumbs.
The Metrics page provides a comprehensive dashboard showing what's happening in your event. We know metrics can be difficult to decipher, so we've made it simple as simple as possible. To filter all of the metrics on the page by time and/or Groups, use the two dropdowns above the top-level metrics.
At the top of the page, there's a comprehensive, at-a-glance overview of how users are interacting with your event:
All Engagement - The total number of actions across all users, including clicks, views, messages, and posts. The higher this number, the more user engagement within your event.
User Contributions - The total number of social shares, likes, comments, posts, messages, questions asked, and polls answered. This helps you gauge the interactivity of your event.
Minutes Open - The total number of minutes that users have had the app open, whether in the Mobile App or Web App.
Users - The total number of unique app users for all platforms. You may have 500 attendees registered, but how many are actively using your app?
Event Analytics Chart
Underneath the top-level metrics is the Event Analytics chart that shows the top-level metrics on a line graph.
You can see how all of the metrics are affected by push notifications sent out through announcements, and you can toggle to a daily, weekly or monthly view.
Under the Event Analytics chart are our deeper-dive widgets designed to show you themed data in an easy-to-read format.
Platform Log In - This pie chart provides a breakdown of total log-ins to your app by platform (iOS, Android, or Web App), so you can easily see how your users are logging in, and which platform is more used than others.
Social Activity - This bar chart helps you easily see where more or less of your social activity is occurring, and by which action. The metrics include total Profile views, Connections, Social Posts, Conversations, Proposed Meetings, and a summary of the Average User's Social Activity.
Banners - Knowing how many users saw a banner (Views) vs interacted with it (Clicks) is helpful insight.
Challenges - Overview and high level numbers of the event game(s), all aggregated together. This includes Participants, Total Completed Challenges, Total Points, and Average Points.
Leaderboard - Top ten game participant (highest point totals) across all games.
This section will only appear if Attendee Insights is enabled for your event. This graph shows attendee responses to the Insights survey over time. Click the Daily, Weekly, or Monthly buttons to change the view.
Feature Comparison chart
Which features in your event are getting the most clicks? Which are getting little attention? Which sessions are getting the most views? Which speakers or sponsors are getting the most attention and interaction? Are more attendees using the Mobile App or the Web App? The Feature Comparison chart makes getting these answers easy.
⭐️ Keep in mind, the Clicks column shows the number of times attendees clicked on the feature item (speaker, session, etc.). For Agenda sessions or Live Stream features, clicks don't necessarily indicate live stream views. Attendees may simply have been reading the description, looking at external links, etc. See the Video Analytics export for accurate view metrics.
The Feature Comparison chart shows all the features and provides a breakdown of how many times they were clicked on or viewed. It further breaks those numbers down over which device attendees were using - iOS, Android, and the Web App.
Click a feature tab at the top to see these details for each item in the feature (for example, the sessions in an Agenda feature). Click on the numbers in each column to see the individuals who clicked or viewed that area. In the following screenshot, we can see that 45 people added the "Building Unstoppable Momentum" session to their personal agenda.
When someone logs into your event's Web App, Socio will try to track their actions on the site so we can provide the metrics you're reading about in this article. If attendees have certain ad blockers installed or are using a private browser window, there's a chance we can't track their actions.
We respect attendees' privacy choices, and we also understand that metrics are key to measuring engagement and success for your event. That's why we added the Analytics Tracking Alert - a customizable pop-up that attendees see when Socio detects they can't be tracked. For more details, check this out.
This simple pie chart shows the total number and percentage of people who were or weren't tracked for metrics.
If you thought you'd already see lots of metrics, then buckle up. When you click the Export Report button you can export four different reports that provide extremely granular and detailed data. Keep reading to learn what's included in each. 🧠
When you click an export option, you'll see a confirmation pop-up letting you know that your file is being prepared. When the export is ready, a new pop-up appears. Click the Click here to download link to download the file. If you missed seeing a pop-up, check if there's a red dot on the bell icon next to the Help tab at the top right corner of the screen. Click the bell to see all your past notifications and download files.
The spreadsheet data is separated into sheets (i.e. tabs) to help you easily find specific features. You can easily manipulate and separate the data as needed. For example, you can filter on a specific sponsor see only their data.
Here are the fields included with each export:
This export is the biggest one, so it may take several minutes to arrive in your inbox. The first sheet in the file is labeled General. This sheet has totals for All Engagement, User Contributions, Minutes Open, and the number of Users for each, as well as statistics showing how many users joined on each platform (iOS, Android, Web App). Below these, there's a line item for each feature in your event with data on Clicks and engagement.
There are too many data points to list out here, so feel free to jump into this sample export to see what's available:
⭐️ Keep in mind, metrics may be affected if attendees have an ad blocker installed or are using a private browser window. For information on what you can do about attendees who can't be tracked for metrics, check this out.
In addition to the General sheet, there's a sheet for each feature in your event. Each one contains the following for each attendee who engaged with the feature:
Action* - Actions often appear multiple times for a single attendee, depending on how they interacted with the item. For accurate live stream view data, see the Video Analytics export.
Rating (where applicable)
Reviews (where applicable)
*The asterisked items above don't appear on the Tracked Users sheet.
This export has two sheets: Video Analytics and Intervals. The report pulls view data from Socio Streaming and the Socio RTMP Player, so if you used a 3rd-party streaming service, this report won't show Duration or Interval data.
If you need to use live stream view data to award Continuing Education credits, or to see a closer look at where and how to find durations and intervals, check this out.
Live Stream or Session ID
Total Duration (minutes) - Tells you exactly how long each person watched the live stream, even if they left and rejoined multiple times.
The Intervals Sheet shows:
Live Stream or Session ID
Interval Duration (Mintues)
This export has a sheet for each area of your event where users posted public Chat messages, such as in Agenda sessions or Sponsor pages. Each sheet will have the following information:
Calls to Action
This export has a sheet for each area of your event where users interact with a CTA, such as requesting follow-up with a sponsor. Each sheet has the following information:
This export always has three sheets - Overviews, Challenges, and Leaderboards.
Overviews lists individual challenge descriptions, numbers, points values, codes, and number of completions for each Event Game feature.
Challenges shows name, email, and time completed for each person who answered a challenge as well as the challenge number and description.
Leaderboards shows a list of game participants sorted by rank including their name, email, points earned, and last point earned time.
Pro Tips! 😎
Want more info on something? Hover or click on it, there's probably a drill-down! If you click on a number, you'll see a pop-up that shows which attendees performed that action for that metric. For example, this enables you to know exactly who clicked on a particular sponsor, and when they did so. It's a wealth of data at your fingertips. 🙌
Want to share these with your boss or client (or simply brag to a friend)? Click the Get Shareable Link button in the upper-right corner! There's no Socio Platform account required for them to review.
The Filter by Time and Filter by Groups functions do not filter the metrics exports. The exports will always include all data from every attendee in the event.
It's never been this easy to prove the value of your event (and your event app)!
Questions? Chat Us or Email [email protected]