Event App Metrics

Gain insight into attendee behavior to improve your events and show ROI with a live data dashboard

Daniel Murphey avatar
Written by Daniel Murphey
Updated yesterday

We know that useful data leads to greater insight and improved value. That's why the Event App Metrics page gives you the power to view and analyze meaningful Event App metrics in a simple and digestible format. You can even export the metrics for more data goodness. 👍

Access the Metrics page

In your Event navigation bar under ‘Event App’, click Metrics to open the Metrics page.

The Metrics option under Event App in the Event navigation bar.

The Metrics page

The Metrics page provides a comprehensive data dashboard showing what's happening in your Event App. We know metrics can be difficult to sort out, so we've made it as simple as possible. To filter all of the metrics on the page by time and groups, use the two dropdowns above the top-level metrics.

💡 Keep in mind, the Metrics page can take up to 15 minutes to reflect attendee actions.

The Filter by Groups and All Times filters on the Metrics page.

Top-level metrics

The top of the page shows an overview of all the ways users are interacting with your Event App. We track over 100 engagement and contribution actions to capture this data. 📈

All Engagement

This is the total number of actions of any type across all users, including:

  • All User Contribution actions

  • Viewing a profile

  • Changing App language

  • Profile updates

  • Connection requests sent and accepted

  • Clicks on Banners, features, tabs, links, Sessions, and more

  • Many, many more

User Contributions

This is the total number of actions taken by users in your Event App. These include:

  • Sending a chat message

  • Adding to Q&A

  • Answering a Poll

  • Adding or liking a Wall post

  • Completing a Game challenge

  • Screen sharing in a video room

  • Many, many more

Minutes Open

The total number of minutes that users have had the Event App open, whether in the Mobile App or Web App.

Users

The total number of unique app users across all platforms. You may have 500 registered attendees, yet how many are actively using your app? The Users count has the answer. 👍

Event Analytics chart

The Event Analytics chart shows the top-level metrics on a line graph in a daily, weekly, or monthly view.

The Event Analytics section of the Metrics page.

After sending a push notification with the Announcements feature, use this chart to track how those interactions increase!

In-depth metrics

Under the Event Analytics chart are several widgets designed to show you themed data in an easy-to-read format.

The Platform Log In, Social Activity, and Banners sections of the Metrics page.

Platform Log In

This pie chart provides a breakdown of total logins to your app by platform (iOS, Android, or the Web App), so you can easily find out how your users are logging in, and which platform is used most.

💡 Keep in mind, this is an app-level metric. If an attendee previously logged in to your Branded App and joined a different event, joining the current event won't increase the Platform Log In count.

Social Activity

This bar chart helps you easily determine where social activity is happening. The metrics include total Profile Views, Conversations Started, Social Posts, Connections Made, Proposed Meetings, Video Chats, and the Average User's Activity.

💡 Keep in mind, Connections Made, Proposed Meetings, and Video Chats are app-level metrics. If an attendee made a connection, proposed a meeting, or joined video chats in other events in your app, those occurrences appear in the current event's metrics.

Banners

Knowing how many users saw a banner (Views) or interacted with it (Clicks) is a helpful insight to provide to sponsors, speakers, and stakeholders.

Challenges

These counts show an overview and high-level activity counts for the Game feature, including Participants, Total Completed Challenges, Total Points, and Average Points. If you have multiple Game features, the counts are aggregated. To get separate data for multiple different Game features, export the metrics!

The Challenges and Leaderboard charts on the Metrics page.

Leaderboard

This simply shows the top 10 game participants and their point totals across all games.

Attendee Insights

This section only appears if Attendee Insights is active in your Event App. This graph shows attendee responses to the Insights survey over time. Click the Daily, Weekly, or Monthly buttons to change the view.

The Attendee Insights panel on the Metrics page.

Feature Comparison chart

The Feature Comparison chart has a tab for each feature and shows the number of clicks and views that features and items received. It further parses those numbers by which device attendees were using — iOS, Android, and the Web App. This rich collection of information helps answer questions like:

  • Which features in your Event App are getting the most clicks?

  • Which Sessions are getting the most views and interactions?

  • Which speakers or sponsors are getting the most attention and interaction?

  • Are more attendees using the Mobile App or the Web App?

The Feature Comparison chart.

💡 Keep in mind, the Clicks column shows the number of times attendees clicked on the feature item. For Agenda Sessions or Live Stream features, clicks don't necessarily indicate live stream views. Attendees may have simply read the description or browsed the external links. Refer to the Video Analytics export for accurate view metrics.

In any of the tabs, click the numbers in each column to reveal the individuals who clicked or viewed that area. The following screenshot shows that 45 people added the "Building Unstoppable Momentum" session to their personal agenda.

The Agenda feature selected and a preview of the items modal after a user clicked on a number.

Tracked Users

When someone logs in to the Web App, Webex Events will try to track their actions on the site so we can provide the metrics you're reading about in this article. If attendees have certain ad blockers installed or are using a private browser window, there's a chance we can't track their actions.

We respect attendees' privacy choices, and we also understand that metrics are key to measuring engagement and success for your event. That's why we added the Analytics Tracking Alert — a customizable message that notifies an attendee when Webex Events detects that they can't be tracked. For more details, refer to our article about using the Web App.

The Tracked Users pie chart simply shows the total number and percentage of people who were or weren't tracked for metrics.

The Tracked Users chart.

Export Report

The Export Report button. The button is expanded to reveal the options.

If you thought we'd shown you all the metrics, then buckle up. 💺 When you click the Export Report button, you can export five different reports that provide extremely granular and detailed data. Keep reading to learn what's included in each. 🧠

When you click an export option, a notification appears to let you know that your file is being prepared. When the export is ready, a new notification appears. Click the Click here to download link to download the file.

An example of export notifications.

If you missed the notification, don't worry! From any page on the platform, simply click the bell icon at the top right corner of the screen to access all your past notifications.

The bell icon and the Notifications menu containing past notifications.

The spreadsheet data is separated into sheets to help you easily find specific features and manipulate data as needed. For example, you can filter on a specific sponsor to show only their data.

Here are the fields included with each export:

Metrics

This export is the biggest, and it contains several files inside a zipped folder:

  • Attendee Insights contains attendee responses to the Attendee Insights pop-up.

  • Attendee Stats shows each attendee's name and counts for Attendee Connections, Conversations, Groups, times they were Favorited, and Scheduled Meetings.

  • Banner Clicks shows who clicked on Banners and where they clicked from.

  • Feature Clicks shows attendee information, including the date and time they clicked on a feature and where they clicked from.

  • Feature Details includes a sheet for each feature in the Event App. Each sheet shows attendee information, including the date and time they clicked on an individual feature item and where they clicked from. It also contains ratings for sponsors, speakers, and sessions where applicable.

  • General shows overall counts for interactions with each feature in the Event App. Some examples include button, link, or attachment clicks, video replays, and favorites.

  • Tracked Users shows information for each attendee and whether they were tracked. Metrics exports don't include attendees who weren't tracked.

💡 Keep in mind, metrics may be affected if attendees have an ad blocker installed or are using a private browser window. For information on what you can do about attendees who can't be tracked for metrics, read our article about activating and managing the Web App.

Video Analytics

This export has two sheets – Video Analytics and Intervals. The report pulls view data from Webex Events Production Studio, the Webex Events RTMP Player, and Simulive.

💡 Keep in mind, if you use a third-party streaming service, this report won't show Duration or Interval data.

If you need to use live stream view data to award Continuing Education credits or want instructions on how to find durations and intervals, read our Continuing Education Credits and Webex Events article.

The Video Analytics sheet shows:

  • Live Stream or Session ID

  • Name

  • Attendee ID

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Total Duration (minutes) - This tells you exactly how long each person watched the live stream, even if they left and rejoined multiple times.

The Intervals Sheet shows:

  • Live Stream or Session ID

  • Name

  • Attendee ID

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Clicked From

  • Interval Start

  • Interval End

  • Interval Duration (Minutes)

Chats

This export has a sheet for each area of your Event App where users posted public Chat messages, such as in Agenda sessions or Sponsor pages. Each sheet has the following information:

  • Name

  • Date

  • Time

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Chat Text

Calls to Action

This export has a sheet for each area of your Event App where users interact with a Call to Action (CTA) button, such as requesting follow-up with a sponsor. Each sheet has the following information:

  • Item

  • First Name

  • Last Name

  • Email

  • Title

  • Company

  • Clicked At

Event Game

This export has three sheets — Overviews, Challenges, and Leaderboards.

  • Overviews - Lists individual challenge descriptions, numbers, points values, codes, and number of completions for each Game feature.

  • Challenges - Shows name, email, and time completed for each person who answered a Game challenge, plus the challenge number and description.

  • Leaderboards - Shows a list of game participants sorted by rank, including their name, email, points earned, and last point earned time.

Pro tips! 😎

  • Want more information on a segment of data? Hover or click on it — there's probably a drill-down! If you click on a number, a pop-up appears showing which attendees performed the action for that metric. For example, this tells you exactly who clicked on a particular sponsor, and when they did so. 🙌

  • Want to share these with clients or stakeholders (or simply brag to a friend)? Click the Get Shareable Link button in the upper-right corner! Anyone with the link can access the Metrics page — no login required. 🔓

  • The 'Filter by Time' and 'Filter by Groups' functions don't filter metrics exports. Exports always include all data from every attendee in your Event App.

Want even more metrics? Read about Event Registration Metrics and Onsite Metrics for more data goodness! 🥧

Questions? Chat with us, email support@socio.events, or attend a Face to Face session.

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