The best attendees are engaged attendees, and nothing engages people like a little healthy competition. Socio's Game feature lets you incentivize attendee actions by creating challenges that increase attendance to sessions and special events, boost in-person and virtual traffic to sponsor and exhibitor booths, and more.

Screenshots of the Game Feature as it appears on the Web App and Mobile App.

To learn more about what's possible with Gameification, check out our Game Best Practices article.

⭐ Keep in mind, this feature is called Event Game in events, and Community Game in communities.

Add the feature

From the Edit Event page, click the Features tab, then click Add Features. In the modal that appears, locate the Game feature and click Add, then close the modal. Now, locate the newly-added Game feature in your Selected features list.

Animated GIF showing the process of adding the Game feature on the Socio Platform..

Pro tip! 😎 Consider adding the Game feature multiple times to run different kinds of games, or to tailor games to different audiences, such as in-person vs virtual.

Edit the feature's Settings

Before you start creating challenges, edit the Game Settings to set the Feature Name, Game Title, and Game Description Click the Settings (⚙️) icon on the feature. In the modal that appears, edit the following:

Screenshot of the Event Game Settings modal.
  • Feature Name - This is the name that appears in the list of features that attendees see on the Web App and Mobile App. Name it wisely!

  • Icon - Select an icon from our list of 300,000+ icons or use the Upload Image button to add your own custom icon. Custom icons should be no smaller than 100 x 100px and no larger than 1000 x 1000px. Check out our Event/Community Image Dimensions article for more info on image sizing requirements.

  • Visible To - This drop-down lets you show the feature only to attendees in certain Groups. For example, if you're planning a hybrid event where some attendees are virtual and some are in-person, you could have two different games with unique challenges for each set of attendees.

  • Show Leaderboard - This option is checked by default. Uncheck it to hide the Leaderboard tab from attendees. If hidden, users can't view others' scores and rankings within the game.

  • Game Title - Choose a brief yet descriptive name to appear within the game. This appears inside the game when viewing instructions on the Web App and Mobile App, and it's a great place to showcase a sponsor.

  • Game Description - Tell your attendees what the game is, who sponsored it, how to play, and what the rewards are for winners. The goal is to explain the game well and get your attendees excited!

Once you're done with the settings, click Save Changes.

Create challenges

To start adding challenges to the game, click the feature's Edit button to open the Game feature page.

⭐️ Keep in mind, creating challenge questions as simple as plugging in a bunch of questions related to the event's topics. It's important to design your game in a way that leads attendees to engage with your event and each other in meaningful ways. This should add value to them and your speakers, sponsors, exhibitors, and organization.

Check out our Game Best Practices article for tips and ideas on creating memorable and engaging Game Challenges.

When you're ready to create a challenge, click the New Challenge button. In the modal that appears, fill in the following:

⭐️ Keep in mind, you can also create Challenges by importing them!

Screenshot of the New Challenge modal.
  • Name - The name of the challenge that appears to attendees. Give your challenges creative names!

  • Points - The number of points awarded to each attendee when they complete this challenge. Scale the number of points to the difficulty of the challenge or how valuable the challenge is.

  • Code - The secret code that attendees must enter to complete this challenge. We recommend using a brief, not-easily-guessed code.

    ⭐️ Keep in mind, the code will automatically be in all caps. Codes have a 25 character limit.

  • Challenge Description - Describe the challenge to attendees.

  • Enable this challenge - Let attendees complete the challenge right away, or save it for later when you're ready to make it available. When disabled, the challenge isn't visible to attendees.

When you're done, click Save Changes. There's no limit to how many challenges you can create, so go wild! 🎊

Distribute the codes

Once you have all the challenges created, it's time to start distributing the codes to the people who'll reveal them to attendees.

Did you make challenges related to speakers or sponsors? Do you have certain staff members who'll tell codes to attendees? They all need to know the codes and the conditions attendees must meet to earn them. If codes are supposed to appear on live stream banners or overlays, or even on printed signage, arrange those items beforehand, also.

The easiest way to coordinate code distribution is by exporting the challenges into a spreadsheet. Upload the file to your favorite collaboration space so that you can share it and coordinate with your team.

Simply check the Name box at the top of the list of challenges to select all challenge questions. Next, click the three dot icon, then click Export.

Screenshot of the process just described.

The document's second sheet lists each challenge's Name, Description, Points value, Code, and Enabled status.

Screenshot of the Export file open in Microsoft Excel.

The Game in practice

As attendees learn Codes, they enter them into the Game feature to receive points. The Leaderboard (if you enabled it) let's them see how they're ranking with other attendees.

Animated GIF showing an attendee entering a Passcode into the Game feature.

Metrics

After some attendees have played the Game, check out the Challenges and Leaderboard panels on the Metrics tab. The Feature Comparison chart shows the number of clicks and completed challenges.

Screenshot of Event Game statistics on the Feature Comparison Chart

⭐️ Keep in mind, if you have multiple Game features, the Leaderboard section of the Metrics page shows participants from both games. The Metrics export, however, shows each game separately.

Screenshot of the Challenges and Leaderboard panels on the Metrics tab.

The Game feature also has its own dedicated export. Check out Event & Community Metrics for a complete look at using the Metrics Page and exporting reports.

Now you know how to create a Game on the Socio Platform! If you want to become a true Game authority, check out our guide to Game best practices! 🏆

Questions? Chat Us or Email support@socio.events

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