The best attendees are engaged attendees, and nothing engages people like a little healthy competition. The Game feature lets you incentivize attendee actions by creating challenges that increase attendance to sessions and special events, boost in-person and virtual traffic to sponsor and exhibitor booths, and more.
Learn more about what's possible with gamification in our Game Best Practices article.
⭐ Keep in mind, this feature is called Event Game in events, and Community Game in communities.
Add the feature
From the Features page of your event, click Add Features, locate the Event Game feature in the list, click Add, and then close the modal.
⭐️ Keep in mind, you can add the Game feature multiple times to run different kinds of games, or to tailor games to different audiences, such as in-person or virtual.
Before you start creating challenges, edit the feature's settings to set the Feature Name, Game Title, and Game Description. Click the Settings (⚙️) icon on the feature. In the modal that appears, edit the following:
Feature Name - This is the name that appears in the list of features that attendees see on the Web App and Mobile App. Name it wisely!
Icon - Select an icon from our list of 300,000+ icons or use the Upload Image button to add your own custom icon. Custom icons should be no smaller than 100 x 100px and no larger than 1000 x 1000px. Our Event/Community Image Dimensions article has complete information on image sizing requirements.
Visible To - This drop-down lets you show the feature only to attendees in certain Groups. For example, if you're planning a hybrid event where some attendees are virtual and some are in-person, you could have two different games with unique challenges for each set of attendees.
Show Leaderboard - Uncheck this option to hide the Leaderboard tab from attendees. If hidden, users can't view others' scores and rankings.
Game Title - Choose a brief yet descriptive name to appear within the game. This appears inside the game when viewing instructions on the Web App and Mobile App, and it's a great place to showcase a sponsor.
Game Description - Tell your attendees what the game is, who sponsored it, how to play, and what the rewards are for winners. The goal is to explain the game well and get your attendees excited!
Once you're done with the settings, click Save Changes.
Creating challenge questions isn't as simple as plugging in a bunch of questions related to the event's topics. It's important to design your game in a way that leads attendees to engage with your event and each other in meaningful ways. This should add value to them and your speakers, sponsors, exhibitors, and organization.
To start adding challenges to the game, click the feature's Edit button to open the Game feature page, then click the New Challenge button. In the modal that appears, fill in the following:
⭐️ Keep in mind, you can also create challenges by importing them!
Name - The challenge name attendees see. Give your challenges creative, compelling names!
Points - The number of points awarded to each attendee when they complete the challenge. Scale the number of points to the difficulty or value of the challenge.
Code - The secret code that attendees must enter to complete the challenge. We recommend using a brief code that's not easy to guess.
⭐️ Keep in mind, the code will automatically be in all caps. Codes have a 25 character limit.
Challenge Description - Describe the challenge to attendees. Write clear instructions so attendees know exactly what to do. If the challenge is a puzzle or riddle, give attendees a place to go for a hint if they're stumped.
Enable this challenge - Let attendees complete the challenge right away, or save it for later when you're ready to make it available. When disabled, the challenge isn't visible to attendees.
When you're done, click Save Changes. There's no limit to how many challenges you can create, so go wild! 🎊
Distribute the codes
Once you have all the challenges created, it's time to start distributing the codes to the people who are responsible for telling them to attendees.
Did you make challenges related to speakers or sponsors? Do you have certain staff members who must tell codes to attendees? They all need to know the codes and the conditions attendees must meet to earn them. If codes are supposed to appear on live stream banners or overlays, or even on printed signage, prepare those items, too.
The easiest way to coordinate code distribution is by exporting the challenges into a spreadsheet. Upload the file to your favorite collaboration space so that you can share it and coordinate with your team.
Simply check the Name box at the top of the list of challenges to select all challenge questions. Next, click the three dot icon, then click Export.
The document's second sheet lists each challenge's Name, Description, Points value, Code, and Enabled status.
The Game in practice
As attendees learn codes, they enter them into the Game feature to receive points. The leaderboard, if active, let's people see how they rank with other attendees.
After some attendees have played the Game, check out the Challenges and Leaderboard panels on the Metrics tab. The Feature Comparison chart shows the number of clicks and completed challenges for mobile and Web App users.
⭐️ Keep in mind, if you have multiple Game features, the Leaderboard section of the Metrics page shows participants from both games. The Metrics export, however, shows each game separately.
The Game feature also has its own dedicated export. Find complete details for using the Metrics Page and exporting reports in our Event & Community Metrics article.
Now you know how to create a Game in the Webex Events Platform! If you want to become a true Game authority, our guide to Game best practices will level up your knowledge! 🏆
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