The best attendees are engaged attendees, and nothing engages people like a little healthy competition. The Game feature lets you incentivize attendee actions by creating challenges that increase attendance to sessions and special events, boost in-person and virtual traffic to sponsor and exhibitor booths, and more.
Learn more about what's possible with gamification in our Game Best Practices article.
⭐ Keep in mind, this feature is called 'Event Game' in the Event App and 'Community Game' in Communities.
Add the feature
In your Event's navigation bar under 'Event App' (or 'Community' in a Community), click Features, then click Add Features.
In the modal that appears, search for the feature, click Add, then close the modal.
⭐️ Keep in mind, you can add the Event Game feature multiple times to run different kinds of games, or to tailor games to different audiences, such as in-person or virtual.
Before you start creating challenges, click the Settings (⚙️) icon to rename the feature and add the Game Title, Game Description, and more. In the modal that appears, edit the following:
Feature Name - This is the name that appears in the list of features that attendees see on the Mobile App and web experience. Name it wisely!
Icon - Select an icon from our list of 300,000+ icons or use the 'Upload Image' button to add your own custom icon. Custom icons should be no smaller than 100 x 100px and no larger than 1000 x 1000px. Our Webex Events Platform Image Dimensions article has complete information on image sizing requirements.
Visible To - This drop-down lets you show the feature only to attendees in certain Groups. For example, if you're planning a hybrid event where some attendees are virtual and some are in-person, you could have two different games with unique challenges for each set of attendees.
Show Leaderboard - Uncheck this option to hide the Leaderboard tab from attendees. If hidden, users can't view others' scores and rankings.
Game Title - Choose a brief yet descriptive name to appear within the game. This appears inside the game when viewing instructions on the Web App and Mobile App, and it's a great place to showcase a sponsor.
Game Description - Tell your attendees what the game is, who sponsored it, how to play, and what the rewards are for winners. The goal is to explain the game well and get your attendees excited!
Once you're done with the settings, click Save Changes.
Creating challenge questions isn't as simple as plugging in a bunch of questions related to the event's topics. It's important to design your game in a way that leads attendees to engage with your Event App and each other in meaningful ways. This should add value to them and your speakers, sponsors, exhibitors, and organization.
In the navigation bar under ‘Event App’, click Features, then click the Event Game. This takes you to the Event Game page. Click New Challenge.
⭐️ Keep in mind, you can save time creating lots of challenges by importing them!
In the modal that appears, fill in the following information:
Name - The challenge name that appears to attendees. Give your challenges creative, compelling names!
Points - The number of points awarded to each attendee when they complete the challenge. Scale the number of points to the difficulty or value of the challenge.
Code - The secret code that attendees must enter to complete the challenge. We recommend using a brief code that's not easy to guess.
⭐️ Keep in mind, the code will automatically be in all caps. Codes have a 25 character limit.
Challenge Description - Describe the challenge to attendees. Write clear instructions so attendees know exactly what to do. If the challenge is a puzzle or riddle, give attendees a place to go for a hint if they're stumped.
Enable this challenge - Let attendees complete the challenge right away, or save it for later when you're ready to make it available. When disabled, the challenge isn't visible to attendees.
When you're done, click Save Changes. You can create as many challenges as you want, so the sky is the limit! 🎊
Distribute the codes
Once you've created all the challenges, distribute the codes to the people who are responsible for sharing them with attendees.
Did you create challenges related to speakers or sponsors? Do you have certain staff members who must share codes with attendees? They all need to know the codes and the conditions attendees must meet to earn them. If codes are supposed to appear on live stream banners or overlays, or even on printed signage, prepare those items, too.
The easiest way to coordinate code distribution is by exporting the challenges into a spreadsheet. Upload the file to your favorite collaboration space so that you can share it and coordinate with your team.
Simply check the Name box at the top of the list of challenges to select all challenge questions. Next, click the three dot icon, then click Export.
The document's second sheet lists each challenge's Name, Description, Points value, Code, and Enabled status.
The Game in practice
As attendees learn codes, they enter them into the Game feature to receive points. The leaderboard, if active, let's people see how they rank with other attendees.
After some attendees have played the Game, review the Challenges and Leaderboard panels on the Metrics page. The Feature Comparison chart shows the number of clicks and completed challenges for Mobile App and web experience users.
⭐️ Keep in mind, if you have multiple Game features, the Leaderboard section of the Metrics page shows participants from both games. The Metrics export, however, shows each game separately.
The Game feature also has its own dedicated export. Find complete details for using the Metrics Page and exporting reports in our Event App and Community Metrics article.
Now you know how to create a Game in the Webex Events Platform! If you want to become a true Game expert, our Game best practices guide will level up your knowledge! 🏆
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