The best attendees are engaged attendees, and nothing engages people like a little healthy competition. Socio's Game feature lets you incentivize attendee actions by creating challenges that increase attendance to sessions and special events, boost in-person and virtual traffic to sponsor and exhibitor booths, and more.

Screenshots of the event game on the web app and mobile app.

To learn more about game best practices and what is possible with gamification, check out this article.

⭐ Keep in mind, this feature is called Event Game in events, and Community Game in communities.

Add the feature

From the Edit Event page, click Add Features. In the modal that appears, locate the Game feature and click Add, then close the modal. Now, locate the newly-added Game feature in your Selected features list.

Animated GIF showing a user completing the process just described.

⭐️ Keep in mind, you can add the Game feature multiple times to run different kinds of games, or tailor games to different audiences, such as in-person vs virtual.

Edit the feature's Settings

Before you start creating challenges, you should edit the Game Settings to set the Feature Name, Game Title, and Game Description. To do this, click the Settings (⚙️) icon on the feature. In the modal that appears, you can edit the following:

Screenshot of the Event Game Settings modal.
  • Feature Name - This is the name attendees will see in the list of features when interacting with your event. Name it wisely!

  • Icon - You can select an Icon from our list of 300,000+ icons, or use the Upload Image button to add a custom icon of your own. Custom icons should be no smaller than 100 x 100px and no larger than 1000 x 1000px.

  • Visible To - This dropdown lets you show the feature only to attendees in certain Groups. One example of how this might be useful is with a hybrid event where some attendees are virtual, and some are in-person. You can have a different Game for both sets of attendees with different challenges.

  • Show Leaderboard - This option is checked by default, but you can uncheck it to hide the Leaderboard tab from attendees. If hidden, users won't be able to see others' scores and rankings within the game.

  • Game Title - Choose a brief yet descriptive name to appear within the game. This will appear inside the Game when viewing the instructions, and may be a great place to showcase a sponsor.

  • Game Description - Tell your attendees what the game is, who sponsored it, how to play, and what the rewards are for winners. The goal is to explain the game well and get your attendees excited!

Once you're done with the settings, click Save Changes.

Create Challenges

To get started adding Challenges to the game, click the feature's Edit button. This will take you to the Game feature page.

Screenshot of the Event Game feature page.

Hold up! This part isn't just as simple as plugging in a bunch of questions related to the event's topics. It's important to design your game in a way that leads attendees to engage with your event and each other in meaningful ways. This should add value to them and your speakers, sponsors, exhibitors, and organization. You also need to communicate with everyone who'll be responsible for distributing Codes.

To get some tips and ideas for making killer game challenges, check this out!

When you're ready, click the New Challenge button. In the modal that appears, fill in the following:

⭐️ Keep in mind, you can also create Challenges by importing them!

Screenshot of the New Challenge modal.
  • Name - The name of the challenge as it will appear to attendees. Give your challenges creative names!

  • Points - The number of points to be awarded to each attendee when they complete this challenge by entering the Code. The points should be related to the difficulty of the challenge or how valuable the challenge is.

  • Code - The secret code that attendees will need to enter to complete this challenge. We recommend using a brief, not-easily-guessed code.

    ⭐️ Keep in mind, the code will automatically be in all caps. Codes have a 25 character limit.

  • Challenge Description - Tell your attendees what they need to do to learn and Code.

  • Enable this challenge - Let attendees complete the challenge right away, or save it for later when you're ready to make it available. When disabled, the challenge won't be visible to attendees.

When you're done, click Save Changes. There's no limit to how many challenges you can create, so go crazy! 🎊

Distribute the codes

Once you have all the challenges created, it's time to start distributing the codes to the people who will be revealing them to attendees.

Did you make challenges related to speakers or sponsors? Do you have certain staff members who'll tell codes to attendees? They'll all need to know the codes and the conditions the attendees have to meet in order to earn them. If codes are supposed to appear on live stream banners or overlays, or even on printed signage, you'll have to arrange those things beforehand as well.

The easiest way to coordinate code distribution is by exporting the challenges into a spreadsheet. You can then upload file to Google Docs where you can share it and coordinate with people.

Simply check the box at the very top of the list of challenges to select all of them, click the three dot icon, and then click Export.

Screenshot of the process just described.

The document's second sheet will list out each challenge's Name, Description, Points value, Code, and Enabled status.

The Game in practice

As attendees learn Codes, they can enter them into the Game feature to receive points. They can view the Leaderboard (if you enabled it) to see how they're ranking with other attendees.

Animated GIF showing an attendee entering a Passcode into the Game feature.


After some of your attendees have used the Game, you can check out the Challenges and Leaderboard panels on the Metrics tab.

⭐️ Keep in mind, if you have multiple Game features, the Leaderboard section of the Metrics page shows participants from both games. The Metrics export, however, shows each game separately.

Screenshot of the Challenges and Leaderboard panels on the Metrics tab.

You can also look at the Feature Comparison chart to see the number of clicks and completed challenges.

The Game feature also has its own dedicated export. Click the Export Report button at the top of the Metrics page to download it.

Screenshot of the Metrics tab. The Export Report button is expanded, and the Event Game option is highlighted.

Now you know how to create a Game! If you want to become a true Game master, check out our guide to best practices! 🏆

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