The future of events is hybrid, and with the expanded reach of hybrid events comes a new level of complexity. As you seek to engage both in-person and virtual audiences (and ensure that everyone gets the same great value from the experience), a key piece to focus on is the live streaming of your in-person content to virtual audiences. A good AV team can be the difference between an inclusive virtual experience and a missed opportunity.
As you're vetting AV teams, there are some basic equipment, software, network, and logistics considerations you should ask about. After contracting a company, seize opportunities to prepare AV personnel, speakers, emcees, and event staff ahead of time.
This article helps you prepare to vet and work with an AV company and offers tips to set you up for success before go-time. 🏍️
It's important to start with a clear plan and vision for how you want your hybrid sessions to be executed, then communicate that to your AV team. Your AV team should be able to make recommendations and ask specific questions to set your event up for success.
Describe your streaming situation for each session in detail, and have answers to the questions below ready. You'll be your AV company's favorite client if you come prepared! 🌟
Will any sessions have a combination of in-person and remote speakers?
If so, how many sessions? What's the distribution of in-person and remote speakers?
Do any sessions have only remote speakers? This is important to ensure a consistent streaming experience across all sessions. In-person attendees will also need a way to view remote speakers at the venue.
Do you need sessions to be recorded?
If so, how quickly do recordings need to be available after the session ends?
Do you want to incorporate pre-recorded content with the streams?
Do you want to display overlays, logos, or sponsor images to live stream viewers?
Do you want to incorporate virtual attendees' questions into the session and have speakers address them live?
If so, do you want questions to appear in the live stream?
What do you want the live stream experience to be like during intermissions or breaks?
Now, let's take a look at some key topics and questions you should explore.
An experienced AV company will know what equipment to use for your situation. Ask specific questions about their hybrid event experience, equipment, practices, and overall capabilities before you hire. If there’s something you don’t understand, don’t hesitate to ask them to explain it in a different way — you should feel comfortable understanding how your event will work from a basic technical standpoint.
If you’re new to the world of hybrid events and want a behind-the-scenes look at the setup for a real hybrid event hosted by Webex Events, check out the video below!
We recommend having at least two cameras so you can switch between different shots of in-person presenters, a wide angle of the stage, and shots of the audience. This experience helps the virtual audience feel closer to the in-person experience.
Consider and plan for how the cameras and other AV equipment will impact the layout and design of each room at your in-person venue.
Remember not to leave virtual presenters out of the mix; combining on-site and remote video streams requires careful planning and setup.
Audio is one of the most challenging parts of any event, and hybrid is no exception. Have conversations with your production company early and often to make sure they have a plan to prevent any audio issues.
Plan to test all audio sources in advance to make sure you don't have any echo or looping audio, and do a lip sync check to make sure you don't end up distracting your audience with out-of-sync audio. Remember that audio and video go together, so make sure a plan is in place to ensure a consistent experience for in-person and virtual presenters.
Video encoding makes the video feed accessible to watch online and can be done in capture/streaming software or through hardware encoders such as Blackmagic encoders. Ask your AV company if they use software or hardware encoding and make sure their encoding settings match our best practices.
Before show time, run a full recording and streaming test to make sure video quality is good and there's no latency or stuttering. Any issues like this may require tweaks to the encoding settings or setup.
The televisions or displays that show cues and scripts to the speakers are called confidence monitors. Make sure the AV company can supply confidence monitors that can be positioned next to or in front of your stage camera. When your presenters are looking at their notes or script, they'll be looking nearly into the camera instead of down at a tablet or sheaf of papers.
Software plays a vital role in capturing, streaming, and recording in-person sessions. As with hardware, AV companies will typically have a set of software they tend to use in certain situations and will make recommendations. Carefully explore each aspect of what you want to incorporate into your live streams. If you'll be weaving in pre-recorded content, showing sponsor overlays or banners, or using feeds from multiple different software or hardware sources, the right tools are essential.
Your AV team may be interested in our Webex Events RTMP Player solution which works with many hardware and software solutions. For more on the RTMP Player, check this out. Feel free to send the article to your AV team as well!
A fast Internet connection is crucial to the success of your hybrid event. We recommend 5Mbps upload and download speed at minimum. Your exact needs may be lower or higher, and experienced AV companies will have a good idea of their needs. Discuss this with your AV company before purchasing internet from your venue so you don't overpay or get too little.
⭐️ Keep in mind, your venue's quote may only show the available download speeds, so be sure to double-check the upload speed too.
Always have a backup internet option ready. If your main internet source fails, your backup source needs to automatically connect to minimize any interruptions.
For more on event network requirements, check this out.
Use physical space at the venue to connect your remote and onsite experiences creatively. For example, use a monitor to display virtual attendees' Q&A and polling results, social media mentions, and wall posts.
Work with your AV company to make sure they have enough space for equipment in each room of your venue. Below is an example from a hybrid event we hosted, showing three cameras, confidence monitors, and an encoding technician and kit. Planning and testing with our AV team to determine how best to use the venue space helped us accomplish a stellar hybrid experience. 🚀
Full rehearsals with onsite and remote presenters, AV staff, and event staff are invaluable and should always be a priority before event day. It not only helps identify and work out any technical issues; it also prepares everyone for cues and transitions so they know exactly what to expect when they're presenting.
A great practice for a tech rehearsal is to run through your most complex session from beginning to end.
Virtual experience moderating
Assign at least one person from your team that isn't on-site to be solely focused on monitoring your remote audience. They can respond to chats and questions or make announcements. This is key for making sure the attendees are having fun and feel included, and you can often catch technical hiccups quickly if someone is watching the live streams, too. Make sure your virtual experience moderator has a direct line to AV personnel so they can report issues right away.
That's a wrap! As you've seen, there are a lot of moving parts to producing a live stream for an in-person session. With good planning and the right partner, it can be a breeze. 💨
We'd like to thank our friends at Meeting Tomorrow for their insight and help creating this article. If you need in-person, virtual, or hybrid event production or equipment services, we've found them delightful to work with for our own events! Interested? Request info here.
Questions? Chat Us or Email firstname.lastname@example.org