People need reminders. People have questions. "How do I join the Event App?" "What time does the event start?" "What's the venue's address?" The Webex Events Registration Emails tool helps you proactively address these questions. Send instructions, reminders, and more!
💡 Keep in mind, the Emails tool is only available after publishing Registration.
Need instructions on setting up automated order notification emails for your team? Read our Event Registration Settings article to learn more.
Need instructions for customizing Registration confirmation emails and messaging? Read our Customize Registration Checkout Messaging article.
Email basics
In your Event navigation bar under 'Registration', click Promote, then click Emails, then click the New Email button.
In the 'New email' modal, enter the email's basic information first. Here are a few helpful tips:
Email name is only visible to you and others in your organization. Make sure the name helps everyone on your team understand the email's purpose.
In the From name field, enter the name of a person in your organization or your organization's name so the recipient knows who the email is from.
The Recipient type field lets you choose whether to send the email to attendees or purchasers. Your selection affects the options in the 'Recipient' drop-down.
Depending on your selection in the 'Recipient Type' field, the following Recipient options appear:
If you chose Attendee, use the 'Recipient' drop-down to search for individual recipients by name or email, choose recipients based on ticket or group, or simply send it to all attendees. Emails go to both paid and unpaid attendees.
If you chose Purchaser, use the 'Recipient' drop-down to search for individual recipients by name or email, or choose 'All Purchasers', 'Check', or 'Invoice'. Read our Invoice and Check Payments article for more information.
Here are some important items to note:
Emails only go to attendees who complete registration.
The person who purchased a ticket might not be the person using the ticket to attend the event.
In the Reply to field, enter the email address that recipients can reply to for timely answers to their questions.
The Subject is your chance to tell recipients what the email is all about. You know what to do. 😄
Write a message
Now that you've entered the basic information, it's time to craft your message! The message editor offers standard text formatting options, including text size presets, styles, colors, numbers, and lists. You can also insert hyperlinks and as many images and GIFs as you want.
💡 Keep in mind, the editor doesn't support HTML tags and formatting. Images must be no wider than 600px.
Supported Variables
The 'Supported Variables' section lets you add a little personalization and save time. Click a variable to insert a placeholder into your email name, from name, subject, or message. For example, if you begin your email with "Hi" and then click the Attendee First Name variable, it inserts that placeholder into the message text. When someone named Pat Smith gets the email, it says "Hi Pat".
💡 Keep in mind, always add a space between words and variables, but not between variables and punctuation, as shown in the image below.
There are slightly different variable options depending on whether you select Attendee or Purchaser as the recipient type:
Attendee recipient type variables
Event
Event Name
Event Link
Attendee
Attendee Full Name
Attendee First Name
Attendee Last Name
Tickets
Ticket Name
Ticket Price
Venue
Venue Name
Venue Address
Purchaser recipient type variables
Event
Event Name
Event Link
Attendee
Purchaser Full Name
Purchaser First Name
Purchaser Last Name
Tickets
Amount Due
Venue
Venue Name
Venue Address
As you use variables, refer to the Preview to check how they'll appear to recipients.
Add buttons to your email
Give attendees a next step by including buttons in your email that link to the app stores, third-party calendar apps, the Web App, downloadable PDF tickets, and more.
Show PDF ticket button - Activate this toggle if you want the email to include the recipient's downloadable PDF ticket. If you customize the button text, make sure the text clearly states the button's purpose.
💡 Keep in mind, purchasers will receive all PDF tickets associated with their order when you send emails with the 'Show PDF ticket' option active.
Show Web App button - Activate this toggle to add a button that opens the Web App. By default, the button is labeled "Open Web App". If you customize the button text, make sure the text clearly states the button's purpose.
Show add to calendar buttons - Activate this toggle to add Google, Outlook, Apple, and Yahoo buttons that launch the relevant calendar app on the recipient's device.
💡 Keep in mind, if you change your Event's scheduled date or time after attendees have added it to their calendar apps, their calendars won't automatically update. Attendees will need to either re-add the event to their calendar, or manually update their calendar app, so always alert attendees to date or time changes.
Call to action (CTA) buttons - Expand the Add CTA button drop-down to add one of the following buttons to your email:
App Store button and Play Store button - These buttons link to the Webex Events App or your Branded App download page on the Apple App Store and Google Play Store. If you want the button to link to your Promo Page, replace the existing link in the 'Button link' field with your Event App's Promo Page URL.
Custom button - Custom CTA buttons point to any URL you want. Remember to write button text that clearly tells people where the button takes them.
💡 Keep in mind, email button colors match the color you choose on your Registration's Appearance page.
Saving, scheduling, testing, and sending
Is your email looking fantastic? Before you spread the joy to all your recipients, test the email first. Simply click the Send Test Email button to send a test email to your platform account email address.
💡 Keep in mind, if you're not sure what your platform account email address is, click your user profile icon in the top right corner of the platform to check.
When you've reviewed the test email, click Send Now or Scheduled Time under the Send field.
If you choose 'Send Now', click Send Email at the top of the window.
If you choose 'Scheduled Time', enter any date and time in the future, then click Schedule Email at the top.
If you're not ready to send or schedule the email, click Save as Draft.
💡 Keep in mind, scheduled emails are sent regardless of whether your Webex Events contract has expired.
Manage Emails
After you send or schedule an email, it's listed on the Emails page with its current status. Sent emails show delivered, sent, opened, and link click counts.
Cloning an email is a great time saver, especially when you need to send similar emails to different types of attendees.
Click the Settings (⋯) icon to edit, clone, cancel, or delete scheduled emails any time before they're sent. If you cancel a scheduled email, it reverts to 'Draft' status.
If an email is 'In Progress', you can't edit the email. The 'In Progress' status means that the email is being processed through our email provider. The time it takes for the status to update to 'Sent' varies depending on the number of recipients.
Metrics
Export an email to review email metrics and track campaign success. Simply click the Settings (⋯) icon next to a sent email and select Export.
The export file contains three sheets: Email Metrics, Recipient Metrics, and Appendix. The Appendix contains information to help you understand what's in the other two sheets.
The Email Metrics sheet shows counts for:
Delivered - The total number of emails delivered to recipient inboxes.
Sent - The total number of emails sent, regardless of whether they were delivered.
Opened - The total number of emails opened by recipients.
Link Clicks - The total number of times recipients clicked links inside the email.
Unsubscribed - The total number of recipients who unsubscribed from the email.
Blocked - The total number of blocked email addresses.
Invalid - The total number of invalid email addresses.
Marked as Spam - The total number of emails marked as spam.
The Recipient Metrics sheet shows recipient-specific information and counts for:
Delivery Status
In Progress - our email provider is processing the email and is in transit to recipient inboxes.
Not Delivered - The email was sent but not delivered.
Bounced - The recipient's email server rejected the email.
Opened - The number of times the recipient opened the email.
Link Clicks - The number of times the recipient clicked links inside the email.
Delivery Message - If an email delivery fails, the Delivery Message column shows the reason. If an error occurs due to an email domain, we recommend you contact the attendees' IT admins and ask them to allow emails from Webex Events domains. Then, try sending the email again to only the recipients that didn't receive it.
Now you know everything you need to start sending emails from Webex Events Registration. Go forth and email! 📄 🚀 📫
Questions? Chat with us or email support@socio.events.