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Webex Events Registration Metrics
Webex Events Registration Metrics

Review and share your registration metrics page and reports

Daniel Murphey avatar
Written by Daniel Murphey
Updated over a week ago

Want to know how well your registration is performing? Need some insight to help plan for next year? The Registration Metrics page is your dashboard for total and individual ticket sales and trends. Metrics exports give you even more data goodness, too! 👍

We capture metrics based on completed registrations, so if you want insight into registrant behavior during the registration process, read our article about using UTM parameters and third-party analytics tools.

Access the Metrics page

In your Event navigation bar under 'Registration', click Metrics.

💡 Keep in mind, Registration Metrics aren't available until you publish Registration.

The steps just described.

The Metrics page

The Metrics page is the perfect place to go for a quick, comprehensive overview of registration sales activity. We know that analyzing data can be complex, so we've made the Metrics page as simple as possible.

💡 Keep in mind, some aspects of the Metrics page can take up to 15 minutes to update. Click the refresh icon in the upper right corner of a widget to refresh it.

The Registration Metrics page.

Top-level metrics

The top of the Metrics page shows a snapshot of registration activity:

  • Net Sales - The total amount of all ticket sales minus any taxes and fees.

  • Orders - The total number of completed registration orders, including cancelled and refunded orders. This number doesn't count attendees that were manually added to your Event.

  • Attendees - The total number of attendees across all completed orders, including attendees that were manually added. This number doesn't include attendees with cancelled or refunded orders.

Each of the top-level metrics includes a corresponding graph. Click the graph's label to switch between each graph.

The Registration Metrics page with the top-level graph label menu expanded.

Sales by Ticket

This chart shows the Type, Net Sales, Orders, and Attendee counts for each ticket.

The Sales By Ticket chart.

Fees & Discounts and Tickets By Percentage

The Fees & Discounts chart shows Gross Sales and all Discounts, Fees, Taxes, Refunds, and Pending Payments, followed by the resulting Net Sales.

Tickets By Percentage simply shows the percentage of all sales by ticket type.

The Fees and Discounts and Tickets By Percentage charts.

That's all the metrics shown on the Metrics page. Now let's explore sharing and exporting metrics.

Share metrics

Click the Get Shareable Link button to copy a link that anyone can use to access the metrics, even if they don't have a Webex Events platform account.

The 'Get Shareable Link' button on the Registration Metrics page.

Export Report

Click the Export Report button to export five different reports that contain more granular and detailed data. Keep reading to learn more about each of these reports. 🧠

The Export Report button and the menu of report options.

When you select an export option, a notification appears letting you know that the system is preparing your file. When the export is ready, a new notification appears. Click the Click here to download link to download the file.

The 'Processing' and 'It's Done' export notifications. The 'Click here to download' link is indicated.

If you missed the notification, don't worry! From any page in the platform, simply click the notification bell icon at the top right corner of the screen to review all your past notifications.

The process just described.

After you download a report, open it in your preferred spreadsheet program. Here are the fields included with each export:

💡 Keep in mind, all Registration metrics exports exclude attendees marked as 'Duplicate'. All other attendees are shown, including those with refunded or cancelled orders.

Guest List Report

The Guest List Report includes the following information:

  • First Name

  • Last Name

  • Ticket Status

  • Registered Email Address

  • Ticket Name

  • Attendance

Attendees Report

In addition to the following information, the Attendees Report also includes any custom questions you added to Registration checkout forms and any UTM parameters you added to the URL:

  • Purchase Date

  • Purchase Time

  • First Name

  • Last Name

  • Registered Email Address

  • Ticket Status

  • Ticket Name

  • Ticket Type

  • Attendance

  • Payment Method

  • Discount Code

  • Access Code

  • Ticket ID

  • Order ID

  • Check-in Status

  • At (time the attendee checked in)

  • Manually Added

  • {UTM fields}

  • {Custom questions}

Badges Report

The Badges Report includes the following information:

  • First Name

  • Last Name

  • Attendee Company

  • Attendee Title

  • Ticket Status

  • Ticket Name

  • Attendance

  • Ticket ID

  • QR code (for badge printing)

Orders Report

In addition to the following information, the Orders Report also includes UTM parameters you added to the URL:

  • Order ID

  • Order Date

  • First Name

  • Last Name

  • Email Address

  • Quantity

  • Ticket Names

  • In-Person Attendance

  • Virtual Attendance

  • Ticket Status

  • Payment Method

  • Gross Sales

  • Discount

  • Discount Code Applied

  • Stripe Fee

  • Webex Events Fee (this column will usually be empty)

  • Tax

  • Net Sales

  • Refunded Amount

  • Cancelled Tickets

  • Currency

  • Access Code

  • Manually Added

  • {UTM fields}

Privacy Report

The Privacy Report contains checkout form custom consent question data, including the following information:

  • Order Ticket ID

  • Attendee ID

  • First Name

  • Last Name

  • Email

  • Label Title

  • Description

  • Agreement Text

  • Refusal Text

  • Refusal Warning

  • Optional/Required

  • Response

  • Date

  • Time

Now that you know all about the Registration Metrics page, it will be easier than ever to track and prove the value of your registration!

Questions? Chat with us, email, or attend a Face to Face session.

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