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Webex Events Registration Metrics
Webex Events Registration Metrics

Review and share your registration metrics page and reports

Mahalia VanDeBerghe avatar
Written by Mahalia VanDeBerghe
Updated yesterday

Tracking registration sales trends gives you critical insight into well-timed promos and lets you plan for your event ahead of time. That's why the Registration Metrics page contains in-depth registrant metrics in a format that's easy to understand. You can even export the metrics for more data goodness. 👍

💡 Keep in mind, some aspects of the Metrics page can take up to 15 minutes to update. Click the refresh icon in the upper right corner of the widget to refresh it.

We capture metrics based on completed registrations, so if you want insight into registrant behavior during the registration process, read our article about using UTM parameters and third-party analytics tools.

Access the Metrics page

In your Event or Community navigation bar under 'Registration', click Metrics.

💡 Keep in mind, Registration Metrics aren't available until you publish Registration.

Screenshot of the steps just described.

The Metrics page

The Metrics page is the perfect place to go for a quick, comprehensive overview of registration sales activity. We know that analyzing data can be complex, so we've made the Metrics page as simple as possible.

Screenshot of the Metrics page in Webex Events Registration.

Top-level metrics

The top of the Metrics page shows a snapshot of registration activity:

  • Net Sales - The total amount of all ticket sales minus applicable taxes and fees.

  • Orders - The total number of completed registration orders, including canceled and refunded orders. This number doesn't count attendees that were manually added to your Event.

  • Attendees - The total number of registered attendees across all completed orders, including attendees that were manually added. This number doesn't include attendees associated with canceled or refunded orders.

Each of the top-level metrics includes a corresponding graph. Click the graph's label to switch between each graph.

Screenshot of the Metrics page in Webex Events Registration.

Sales by Ticket

This chart shows the Type, Net Sales, Orders, and Attendee counts for each Ticket you've created.

Screenshot of the Sales By Ticket chart.

Fees & Discounts and Tickets By Percentage

The Fees & Discounts chart shows Gross Sales and all Discounts, Fees, Taxes, Refunds, and Pending Payments, followed by the resulting Net Sales.

Tickets By Percentage simply shows the percentage of all sales by ticket type.

Screenshot of the Fees and Discounts and Tickets By Percentage charts.

Share metrics

Click the Get Shareable Link button to copy a link to the dashboard that anyone can access. People without Webex Events platform access can use this link to review metrics.

Screenshot of the 'Get Shareable Link' button on the Registration Metrics page.

Export Report

Click the Export Report button to export five different reports that contain more granular and detailed data. Keep reading to learn more about each of these reports. 🧠

Screenshot of the Export Report button and the menu of report options.

When you select an export option, a notification appears letting you know that the system is preparing your file. When the export is ready, a new notification appears. Click the Click here to download link to download the file.

Screenshot of the 'Processing' and 'It's Done' export notifications. The 'Click here to download' link is indicated.

If you missed the notification, don't worry! From any page in the platform, simply click the notification bell icon at the top right corner of the screen to review all your past notifications.

Screenshot of the process just described.

Once you've downloaded a report, open it in your preferred spreadsheet program. Here are the fields included with each export:

💡 Keep in mind, all Registration metrics exports exclude attendees marked as 'Duplicate'. All other attendees are shown, including those with refunded or cancelled orders.

Guest List Report

The Guest List Report includes the following information:

  • First Name

  • Last Name

  • Ticket Status

  • Registered Email Address

  • Ticket Name

  • Attendance

Attendees Report

In addition to the following information, the Attendees Report also includes any custom questions you added to Registration checkout forms and any UTM parameters you added to the URL:

  • Purchase Date

  • Purchase Time

  • First Name

  • Last Name

  • Registered Email Address

  • Attendee Status

  • Ticket Name

  • Ticket Type

  • Attendance

  • Payment Method

  • Discount Code

  • Access Code

  • Ticket ID

  • Order ID

  • Check-in Status

  • At (time the attendee checked in)

  • Manually Added

  • {UTM fields}

  • {Custom questions}

Badges Report

The Badges Report includes the following information:

  • First Name

  • Last Name

  • Attendee Company

  • Attendee Title

  • Ticket Status

  • Ticket Name

  • Attendance

  • Ticket ID

  • QR code (for badge printing)

Orders Report

In addition to the following information, the Orders Report also includes UTM parameters you added to the URL:

  • Order ID

  • Order Date

  • First Name

  • Last Name

  • Email Address

  • Quantity

  • Ticket Names

  • In-Person Attendance

  • Virtual Attendance

  • Ticket Status

  • Payment Method

  • Gross Sales

  • Discount

  • Discount Code Applied

  • Stripe Fee

  • Webex Events (Socio) Fee

  • Tax

  • Net Sales

  • Refunded Amount

  • Canceled Tickets

  • Currency

  • Access Code

  • Manually Added

  • {UTM fields}

Privacy Report

The Privacy Report contains checkout form custom consent question data, including the following information:

  • Order Ticket ID

  • Attendee ID

  • First Name

  • Last Name

  • Email

  • Label Title

  • Description

  • Agreement Text

  • Refusal Text

  • Refusal Warning

  • Optional/Required

  • Response

  • Date

  • Time

Now that you know all about the Registration Metrics page, it will be easier than ever to prove the value of your registration (and your Event App)!

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