Tracking registration sales trends gives you critical insight into well-timed promos and lets you plan for your event ahead of time. That's why the Registration Metrics page contains in-depth registrant metrics in a format that's easy to understand. You can even export the metrics for more data goodness. 👍
We capture metrics based on completed registrations, so if you want insight into registrant behavior during the registration process, read our article about using UTM parameters and third-party analytics tools.
Access the Metrics page
In your Event or Community navigation bar under 'Registration', click Metrics.
The Metrics page
The Metrics page is the perfect place to go for a quick, comprehensive overview of registration sales activity. We know that analyzing data can be complex, so we've made the Metrics page as simple as possible.
The top of the Metrics page shows a snapshot of registration activity:
Net Sales - The total amount of all ticket sales minus applicable taxes and fees.
Orders - The total number of completed registration orders, including canceled and refunded orders. This number doesn't count attendees that were manually added to your Event.
Attendees - The total number of registered attendees across all completed orders, including attendees that were manually added. This number doesn't include attendees associated with canceled or refunded orders.
Each of the top-level metrics includes a corresponding graph. Click the graph's label to switch between each graph.
Sales by Ticket
This chart shows the Type, Net Sales, Orders, and Attendee counts for each Ticket you've created.
Fees & Discounts and Tickets By Percentage
The Fees & Discounts chart shows Gross Sales and all Discounts, Fees, Taxes, Refunds, and Pending Payments, followed by the resulting Net Sales.
Tickets By Percentage simply shows the percentage of all sales by ticket type.
Click the Get Shareable Link button to copy a link to the dashboard that anyone can access. People without Webex Events platform access can use this link to review metrics.
Click the Export Report button to export five different reports that contain more granular and detailed data. Keep reading to learn more about each of these reports. 🧠
When you select an export option, a notification appears letting you know that the system is preparing your file. When the export is ready, a new notification appears. Click the Click here to download link to download the file.
If you missed the notification, don't worry! From any page in the platform, simply click the notification bell icon at the top right corner of the screen to review all your past notifications.
Once you've downloaded a report, open it in your preferred spreadsheet program. Here are the fields included with each export:
Guest List Report
The Guest List Report includes the following information:
Registered Email Address
Registered Email Address
At (time the attendee checked in)
The Badges Report includes the following information:
QR code (for badge printing)
In addition to the following information, the Orders Report also includes UTM parameters you added to the URL:
Discount Code Applied
Webex Events (Socio) Fee
The Privacy Report contains checkout form custom consent question data, including the following information:
Order Ticket ID
Now that you know all about the Registration Metrics page, it will be easier than ever to prove the value of your registration (and your Event App)!
Questions? Chat Us or Email firstname.lastname@example.org