Keeping tabs on sales trends gives you critical insight into well-timed promos and lets you plan for your event ahead of time. That's why the Registration Metrics page contains in-depth registrant metrics in a format that's easy to understand. You can even export the metrics for more data goodness. 👍

⭐️ Keep in mind, some aspects of the Metrics page can take up to 15 minutes to update. Click the refresh icon in the upper right corner of the widget to refresh it.

To access the metrics, simply click the Metrics tab in your Registration event.

Metrics

The Metrics page is the perfect place to go for a quick, comprehensive snapshot of sales activity both during and after registration. We know metrics can be difficult to interpret, so we've made the dashboard as simple as possible.

Screenshot of the Metrics page in Webex Events Registration.

Top-level Metrics

The top of the Metrics page shows a snapshot of registration activity:

  • Net Sales - The total amount of all ticket sales minus applicable taxes and fees.

  • Orders - The total number of completed registration orders, including canceled and refunded orders. This number doesn't count attendees that were manually added to your event.

  • Attendees - The total number of registered attendees across all completed orders, including attendees that were manually added. This number doesn't include attendees associated with canceled or refunded orders.

  • Check-ins - If you're using the Registration Lite Check In feature, this shows the number of people checked in.

Each of the top-level metrics includes a corresponding graph. Click the graph's label to switch between each graph.

Screenshot of the metrics just described. the graph label menu is expanded.

Sales by Ticket

This chart shows the Type, Net Sales, Orders, Attendees, and Check In counts for each Ticket you've created.

Screenshot of the Sales By Ticket chart.

Fees & Discounts and Tickets By Percentage

The Fees & Discounts chart shows Gross Sales and all Discounts, Fees, Taxes, Refunds, and Pending Payments, followed by the resulting Net Sales.

Tickets By Percentage simply shows the percentage of all sales by Ticket type.

Screenshot of the Fees and Discounts and Tickets By Percentage charts.

Share metrics

Click the Get Shareable Link button to copy a link to the dashboard that anyone can access. This makes it easy for stakeholders without Webex Events Platform access to review metrics for your event.

Screenshot showing the Export Report button options.

Export Report

Click the Export Report button to export four different reports that provide granular and detailed data. Keep reading to learn more about each of these reports. 🧠

Screenshot showing the Export Report button options.

When you select an export option, a notification appears letting you know that the system is preparing your file. When the export is ready, a new notification appears. Click the Click here to download link to download the file.

Screenshot showing an example of export notifications.

If you missed the notification, don't worry! From any page on the platform, simply click the notification bell icon at the top right corner of the screen to see all your past notifications.

Once you've downloaded a report, open it in your preferred spreadsheet program.

Here are the fields included with each export:

Guest List Report

The Guest List Report includes the following information:

  • First Name

  • Last Name

  • Attendee Status

  • Registered Email Address

  • Ticket Name

Attendees Report

In addition to the following information, the Attendees Report also includes any custom questions you added to the Registration form and UTM parameters you added to the URL:

  • Purchase Date

  • Purchase Time

  • First Name

  • Last Name

  • Registered Email Address

  • Attendee Status

  • Ticket Name

  • Ticket Type

  • Payment Method

  • Discount Code

  • Access Code

  • Ticket ID

  • Order ID

  • Check-in Status

  • At (time the attendee checked in)

  • Manually Added

  • {UTM fields}

  • {Custom question}

Badges Report

The Badges Report includes the following information:

  • First Name

  • Last Name

  • Attendee Company

  • Attendee Title

  • Attendee Status

  • Ticket Name

  • Ticket ID

  • QR code (for badge printing)

Orders Report

In addition to the following information, the Orders Report also includes UTM parameters you added to the URL:

  • Order ID

  • Order Date

  • First Name

  • Last Name

  • Email Address

  • Quantity

  • Ticket Names

  • Status

  • Payment Method

  • Gross Sales

  • Discount

  • Discount Code Applied

  • Stripe Fee

  • Webex Events Fee

  • Tax

  • Net Sales

  • Refunded Amount

  • Canceled Tickets

  • Currency

  • Access Code

  • Manually Added

  • {UTM fields}

Now that you know all about the Registration Metrics dashboard, it will be easier than ever to prove the value of your registration (and your Event App)!

Questions? Chat Us or Email support@socio.events

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