Even though publishing registration links and then sitting back as the money rolls in sounds nice, it's not how reality works. Keeping tabs on sales trends can give you critical insight into well-timed promos and let you plan for your event ahead of time. That's why the Metrics page gives you the power to take a deep dive into your registrant metrics in a format that's easy to understand. You can even export the metrics for more data goodness. 👍

⭐️ Keep in mind, some aspects of the Metrics page can take up to 15 minutes to update. Refresh a widget by clicking the refresh icon in the upper right corner of the widget.

To access the metrics, simply click the Metrics tab of your Registration event.

Metrics

The Metrics page is the perfect place to go for a quick, comprehensive snapshot of sales activity both during and after registration. We know metrics can be difficult to decipher, so we've made the dashboard as simple as possible.

Screenshot of the Metrics page in Socio Registration.

Top-level Metrics

The top of the Metrics page shows an at-a-glance view of registration activity:

  • Net Sales - The total amount of all ticket sales minus applicable taxes and fees

  • Orders - The total number of completed orders

  • Attendees - The total number of registered attendees across all orders

  • Check-ins - If you're using the Registration Lite Check In feature, this shows the number of people checked in.

Screenshot of the metrics just described.

Each of the top-level metrics includes a corresponding graph. Click the graph's label to switch between each graph.

Sales by Ticket

This chart shows the Type, Net Sales, Orders, Attendees, and Check In counts for each Ticket you've created.

Screenshot of the Sales By Ticket section.

Fees & Discounts and Tickets By Percentage

The Fees & Discounts chart shows Gross Sales and all Discounts, Taxes, Fees, Refunds, and Pending Payments, followed by the resulting Net Sales.

Tickets By Percentage simply shows the percentage of all sales each Ticket accounts for.

Screenshot of the Fees & Discounts and Tickets By Percentage sections.

Share metrics

Click the Get Shareable Link button to copy a link to the dashboard that anyone can access. This makes it easy for stakeholders that don't have access to the Socio Platform to review metrics for your event.

Screenshot showing the Get Shareable Link button.

Export Report

When you click the Export Report button, you can export four different reports that provide extremely granular and detailed data. Keep reading to learn what's included in each. 🧠

Screenshot showing the Export Report button options.

When you click an export option, you'll see a confirmation pop-up letting you know that your file is being prepared. When the export is ready, a new pop-up appears. Click the Click here to download link to download the file. If you missed seeing a pop-up, don't worry! Simply click the bell icon next to the Help tab at the top right corner of the screen to see all your past notifications.

Screenshot showing an example of export notifications.

Once you've downloaded a report, open it in your preferred spreadsheet program.

Here are the fields included with each export:

Guest List Report

The Guest List Report includes the following information:

  • First Name

  • Last Name

  • Attendee Status

  • Registered Email Address

  • Ticket Name

Attendees Report

The Attendees Report includes the following information, any custom questions you added to the Registration form, and UTM parameters you added to the URL:

  • Purchase Date

  • Purchase Time

  • First Name

  • Last Name

  • Registered Email Address

  • Attendee Status

  • Ticket Name

  • Ticket Type

  • Payment Method

  • Discount Code

  • Access Code

  • Ticket ID

  • Order ID

  • Check-in Status

  • At (time at which attendee checked in)

  • Manually Added

  • {UTM fields}

  • {Custom question}

Badges Report

The Badges Report includes the following information:

  • First Name

  • Last Name

  • Attendee Company

  • Attendee Title

  • Ticket Name

  • Ticket ID

  • QR code (for badge printing)

Orders Report

The Orders Report includes the following information:

  • Order ID

  • Order Date

  • First Name

  • Last Name

  • Email Address

  • Quantity

  • Ticket Names

  • Status

  • Payment Method

  • Gross Sales

  • Discount

  • Discount Code Applied

  • Stripe Fee

  • Socio Fee

  • Tax

  • Net Sales

  • Currency

  • Access Code

  • Manually Added

  • {UTM fields}

Now you know all about the Registration Metrics dashboard. It's never been this easy to prove the value of your registration (and your event app)!

Questions? Chat Us or Email support@socio.events

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