Keeping tabs on sales trends gives you critical insight into well-timed promos and lets you plan for your event ahead of time. That's why the Registration Metrics page contains in-depth registrant metrics in a format that's easy to understand. You can even export the metrics for more data goodness. 👍
⭐️ Keep in mind, some aspects of the Metrics page can take up to 15 minutes to update. Click the refresh icon in the upper right corner of the widget to refresh it.
To access the metrics, simply click the Metrics tab in your Registration event.
Metrics
The Metrics page is the perfect place to go for a quick, comprehensive snapshot of sales activity both during and after registration. We know metrics can be difficult to interpret, so we've made the dashboard as simple as possible.
Top-level Metrics
The top of the Metrics page shows a snapshot of registration activity:
Net Sales - The total amount of all ticket sales minus applicable taxes and fees.
Orders - The total number of completed registration orders, including canceled and refunded orders. This number doesn't count attendees that were manually added to your event.
Attendees - The total number of registered attendees across all completed orders, including attendees that were manually added. This number doesn't include attendees associated with canceled or refunded orders.
Check-ins - If you're using the Registration Lite Check In feature, this shows the number of people checked in.
Each of the top-level metrics includes a corresponding graph. Click the graph's label to switch between each graph.
Sales by Ticket
This chart shows the Type, Net Sales, Orders, Attendees, and Check In counts for each Ticket you've created.
Fees & Discounts and Tickets By Percentage
The Fees & Discounts chart shows Gross Sales and all Discounts, Fees, Taxes, Refunds, and Pending Payments, followed by the resulting Net Sales.
Tickets By Percentage simply shows the percentage of all sales by Ticket type.
Share metrics
Click the Get Shareable Link button to copy a link to the dashboard that anyone can access. This makes it easy for stakeholders without Webex Events Platform access to review metrics for your event.
Export Report
Click the Export Report button to export four different reports that provide granular and detailed data. Keep reading to learn more about each of these reports. 🧠
When you select an export option, a notification appears letting you know that the system is preparing your file. When the export is ready, a new notification appears. Click the Click here to download link to download the file.
If you missed the notification, don't worry! From any page on the platform, simply click the notification bell icon at the top right corner of the screen to see all your past notifications.
Once you've downloaded a report, open it in your preferred spreadsheet program.
Here are the fields included with each export:
Guest List Report
The Guest List Report includes the following information:
First Name
Last Name
Attendee Status
Registered Email Address
Ticket Name
Attendees Report
In addition to the following information, the Attendees Report also includes any custom questions you added to the Registration form and UTM parameters you added to the URL:
Purchase Date
Purchase Time
First Name
Last Name
Registered Email Address
Attendee Status
Ticket Name
Ticket Type
Payment Method
Discount Code
Access Code
Ticket ID
Order ID
Check-in Status
At (time the attendee checked in)
Manually Added
{UTM fields}
{Custom question}
Badges Report
The Badges Report includes the following information:
First Name
Last Name
Attendee Company
Attendee Title
Attendee Status
Ticket Name
Ticket ID
QR code (for badge printing)
Orders Report
In addition to the following information, the Orders Report also includes UTM parameters you added to the URL:
Order ID
Order Date
First Name
Last Name
Email Address
Quantity
Ticket Names
Status
Payment Method
Gross Sales
Discount
Discount Code Applied
Stripe Fee
Webex Events Fee
Tax
Net Sales
Refunded Amount
Canceled Tickets
Currency
Access Code
Manually Added
{UTM fields}
Now that you know all about the Registration Metrics dashboard, it will be easier than ever to prove the value of your registration (and your Event App)!
Questions? Chat Us or Email support@socio.events