You'll feel like a pro app developer in no time with our easy, intuitive process for building your branded app!


The article below walks through the process of building an app in the Socio Platform, following the four main steps outlined below.

⭐️ Keep in mind, we recommend submitting the app six weeks before your event, so we can have the app ready one month before the event starts.

️⚠️ Caution, this only applies to Branded App customers. If you are not sure if you have a Branded App, please reach out to your Socio contact!

Click the Event App drop-down, and click My Apps. Then, click the Create App button.

⭐️ Keep in mind, unlike your event settings, the app settings cannot be updated instantly after publishing your app. Updates will need to be sent to Apple for approval.

1) App Basics

⭐️Keep in mind, the Preview on the right of the App Basics page updates in real-time - use it to make sure you like how everything looks! You can toggle between the Apple and Android previews by clicking the icons at the top of the Preview.

App Name

We recommend that the App Name be simple, memorable, easy to spell, and reflective of all events that will be "contained" in your app. This is the primary way attendees will find your app when searching in the app stores. 

The App Name can be up to 30 characters long.

App Label

Think of the App Label like a subtitle. This is a very short description of what the app is or has to offer, so consider highlighting features or typical uses of your app that resonate with your audience. 

The App Label can be up to 30 characters long and appears below your app’s name throughout the app stores.

Because Google will not allow the App Name and App Label to be exactly the same, you will have to enter different information in these fields- they can't match.

App Description

Provide an engaging App Description that lets potential users know why they'll love this event app, and how it will help them get the most out of their event. Highlight the features and functionality of your event app that will most appeal to your audience. The ideal description is a short, informative paragraph followed by a short list of main features. We also recommend including your company name, as this helps with Apple approval.

⭐️Keep in mind, the first sentence of your description is the most important. 

❗️Warning, in order to prevent your App from being denied, we recommend you don't mention payment for your event, nor directly link ticket purchase websites in your description.

Home Screen Name

The Home Screen Name appears in a welcome message when a user first enters the app. We recommend simply reusing the app or event name.

App Icon

The App Icon will be at the top of the app's page in the app store, and will be the icon used on your attendee's phones to access the app. Check out our recommended image dimensions here!

 ⭐️Keep in mind, in the Apple app store, the corners are circled off as shown in the Preview, so we recommend centering the content of your icon. 

2) App Branding

The App Branding section is where you bring your app design to life. Check out our Look Book for inspiration!

Theme Color

The Theme Color is used as an accent in your app, for the current tab and labels in the app. It's a great idea to match the Theme Color to your feature icons!

Splash Screens

Think of the Splash Screen like the loading screen for the app, that appears for a couple seconds whenever a user opens the app. Two Splash Screens are needed, as there are different sizes needed for different devices. Check out our recommended image dimensions here!

The Background Color is the color that borders the Splash Screen on devices with uncommon screen sizes. Most devices won't use the Background Color. The default is white, but we recommend choosing the main color or highlighting color used in your Splash Screen.

Sign Up And Log In Options

You can customize the Sign Up and Log In Options for your app, further tailoring your app user experience. By default, users will be able to sign up using a social account (Facebook, Google, or LinkedIn) or their email. Phone users will also have the option to sign in with their Apple account.

App Screenshots

Because Apple and Google have their own specific guidelines for App display images, we take care of providing three screenshots for you:

  • Amy Adisa's user profile
  • main app screen with feature icons
  • splash screen

We use standard screenshots for this; if you have any questions about it, reach out to us!

3) Configurations

Follow the instructions on the Configurations tab to finish building your app, and submit. If you haven't already, please be sure to check the Apple Developer Process article here. Our engineers will review the app, and let you know if anything else is needed from you throughout the process. 

4) Review and Submit App

Review how your app will look to attendees. Make sure you like the way it looks and make any changes now, before you submit! When you're ready, click the Submit App button. 

⭐️ Keep in mind, you can continue to work on your event in the meantime! You must have an event published in order to submit, but the event doesn't need to be finished. Unlike the app build, you can edit your event at any time and the updates will be made to the app immediately. 👍 

Pro tips! 😎 

  • Consider avoiding dates or year-specific information in your app build, so you don't have to submit updates for each event!
  • Search your App Name in the app store before finalizing. Avoid names that are too similar to existing app names.
  • Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand.
  • If you are going to include a game in your event, make sure that the rules are clear in your App and you must specify that Apple is not a sponsor or involved in your game in any manner, per official Apple Review Guidelines.

Questions? Chat Us or Email [email protected]

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