An online community (also known as an internet community or web community) is a group of people who interact virtually via the Internet. Online communities help members connect, share, and engage with community leaders and each other from anywhere in the world.

A Webex Events Community can support a variety of business goals like growing your event attendee base, increasing brand loyalty, and gathering feedback and use cases.

Image of a Webex Events Community on the Web App and Mobile App.

A Webex Events Community has the same great features as a Webex Events App, with a few minor differences. To learn more about leveraging a Webex Events Community to enhance your annual event cycle and help attendee retention, keep reading! 👇

5 key benefits of Communities

1. Create a central hub

Screenshot of a Community on a Mobile Device.

A Webex Events Community is a great companion for your Webex Events because it lets you produce frequent and consistent multimedia touchpoints and inspire thought leadership, networking, and engagement every day of the year. The Community acts as the central hub for information and resources related to your annual event cycle. This makes it easy for members to stay in the know about past, current, and upcoming events and activities.

2. Foster community engagement

Screenshot of the Wall feature in a Community.

Communities are a great way to keep members engaged all year round, and they act as a source of support, content, and engagement for members. Use the Wall feature as a message board for brainstorming, discussion, and networking opportunities across the Community.

3. Personalize the experience

Have different levels of membership? Group members according to membership levels or topics of interest so they can engage within their own groups. Personalize the experience by sending each group tailored announcements and sponsorship opportunities. Delivering the right messaging to the right members at the right time is easy!

4. Make sponsorship ROI a cycle

Screenshot of a Community's Game Rules in which the rules mention a sponsor.

Communities give sponsors opportunities to advertise and engage with your member base for weeks or months at a time between events. Sponsors can align advertisements to specific members and groups in your Community.

Check out our Showcasing Sponsors article to learn more.

5. Add value to your membership

Screenshot of the Game feature on the Web App.

Consider positioning the Community app as an added benefit of membership to your organization, or even as an additional revenue stream for you and your sponsors. Create an exclusive experience by only allowing access to certain members or providing certain features based on membership level. Grant members of specific groups access to content, or access to speakers, sponsors, and members of your team.

See it for yourself

Want to see a Community in action? Tap the button below to request a demo today!

For more reading, check out our Best Practices for Building Online Communities!

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