You can use the Web Link feature in an enormous number of ways to add value and depth to your event. For a quick, high visibility way to link to information or activities from another website, the Web Link feature is a perfect solution!
Enable the Web Link feature
From the Edit Event page, click the Add Features button. In the modal that appears, find the Web Link feature, click Add, then close the modal.
Hover your cursor over the Web Link feature and click Edit.
In the modal that appears, paste in the link, then uncheck the Open link in external browser checkbox if you want the link to open inside your event instead of in a new tab.
⭐️ Keep in mind, we highly recommend testing before disabling the Open link in external browser option to ensure the content displays in the event correctly. For more info on what makes sites embeddable, check this out.
Lastly, determine if you want to use the Pass Data to URL feature, then click Save Changes.
Hover over the Web Link feature again and click the Settings (⚙️) icon to edit the feature's Name and Icon, or assign the feature to specific Groups to limit its visibility to only certain attendees.
That's it! Now let's see how it looks in an event.
The Web Link feature in practice
Attendees can see the Web Link feature in the feature list in your event. When they click the feature, the link opens immediately. If you've unchecked the 'Open link in external browser' option, the website opens in an embedded view within your event. If it's checked, the URL opens in the device's default web browser. Here's a Miro whiteboard embedded in a Webex Events event:
How others have used it
Here are some ways we've seen other events use the Web Link feature:
Event Website - Ideally not necessary, but hey, sometimes this is the simplest! We've got your back. 👊
Join Community - Do you have a product forum or event community? Highlight that here.
Selfie Booth/Photo Gallery - Link to your Flickr photo gallery from last year's keynote, or your Facebook album for the welcome party. Use this quick guide to set up Snapbar and add a selfie booth to your event.
Event Registration - Add a link to your next event's registration site to keep attendees interacting throughout the year.
Google Map - Add a link to your customized Google Map, with the event venue, surrounding restaurants, hotels, and more. You can even monetize this feature by offering a "pin" for your community sponsors.
Google Slides - Let attendees view your session slide deck. In Google Slides, click File > Publish to the Web, copy the link inside the embed snippet (not the whole iframe snippet), and paste the link into your Web Link feature.
Restaurants List - Do you know of a top restaurant website or blog for your city? Don't recreate the wheel - link to it from the app.
Donate - Link to your donations website directly from the app!
Live Display - Live Display doesn't have to be only for in-person attendees. Consider using the Web Link feature to showcase Live Display within the app so that virtual attendees can enjoy it, too. We've even seen folks use Live Display as their Event App welcome page.
Book a Cab - Make sure attendees get home safely after your welcome party. 🍸You can even monetize this feature by partnering with a local cab company.
Book a Hotel - Have a room block at a local hotel? Want to encourage folks to stay onsite? Add a direct link to a hotel's registration site in the app. Consider monetizing this feature by partnering with a hotel in the area.
Sponsor Website - Make it easy to learn more about your premier sponsor by giving them their own icon. This is a great option to offer for top sponsorship tiers.
Playlist - One of our customers used the Web Link feature to link to a Spotify playlist they specifically curated for their event. #eventgoals
For a personalized discussion on how you might use the Web Link feature in your event, reach out to your Webex Events contact!
After attendees have had a chance to click around the event a bit, check out the Feature Comparison chart on the Metrics tab to view the number of Clicks for the feature.
To see all of the additional data points outlined in the Export section of our Data Dashboard article, export the Metrics.
Questions? Chat Us or Email email@example.com