You can use the Web Link feature in an enormous number of ways to add value and depth to your event. For a quick, high visibility way to link to information or activities that are best presented in another website, the Web Link feature is a perfect solution! 

Screenshot of a mobile app. A Selfie Booth icon is indicated.

Enable the Web Link feature

From the Edit Event page, click the Add Features button. In the modal that appears, find the Web Link feature, click Add, then close the modal.

Screenshot showing the process just described.

Now, click the Edit button on the feature.

Screenshot of the Selected features area. The Edit button for the web link feature is indicated.

In the modal that appears, paste in the link, and then uncheck the Open link in external browser checkbox if you want the link to open inside your event instead of in a new tab.

⭐️ Keep in mind, we highly recommend testing before disabling the Open link in external browser option to ensure the content will display in the event correctly. For more info on what makes sites embeddable, check this out.

Screenshot of the Edit Web Link modal.

Lastly, determine if you want to use the Pass Data to URL feature, and then click Save Changes.

Now, hover over the Web Link feature again and click the Settings (⚙️) icon to edit the feature's Name and Icon, or assign the feature to specific Groups to limit its visibility to only certain attendees.

Screenshot of the Selected features area. The Settings cog for the Web Link feature is indicated.

That's it! Now let's see how it looks in an event.

Attendees can see the Web Link feature in the feature list in your event. When they click the feature, the link opens immediately. If you unchecked the Open link in external browser option, attendees can see the website in an embedded view within your event. If it's unchecked, the URL opens in the device's default web browser. Here's a Miro whiteboard embedded in a Socio event:

Screenshot of a Miro board embedded in a Socio event.

How others used it

Here are some ways we've seen other events use the Web Link feature:

  • Event Website - Ideally not necessary, but hey, sometimes this is simplest! We've got your back. 👊 

  • Join Community - Do you have a product forum or event community? Highlight that here!

  • Selfie Booth/Photo Gallery - Link to your Flickr photo gallery from last year's keynote, or your Facebook album for the welcome party. Use this quick guide to set up Snapbar to add a selfie booth to your event!

    Screenshot of a selfie booth using Snapbar in the web app.
  • Event Registration - Add a link to your next event's registration site to keep attendees interacting throughout the year! 

  • Google Map - Add a link to your customized Google Map, with the event venue, surrounding restaurants, hotels, and more. You can even monetize this feature by offering a "pin" for your community sponsors! 

  • Google Slides - Let attendees view your session slide deck! In Google Slides, click File > Publish to the Web, copy the link inside the embed snippet (not the whole iframe snippet), and paste the link into your Web Link feature.

  • Restaurants List - Do you know of a top restaurant website or blog for your city? Don't recreate the wheel - link to it from the app.

  • Donate - Link to your donations website directly from the app!

  • Book a Cab - Make sure attendees get home safe after your welcome party. 🍸You can even monetize this feature by partnering with a local cab company!

  • Book a Hotel - Have a room block at a local hotel? Want to encourage folks to stay onsite? Add a direct link to a hotel's registration in the app. Consider monetizing this feature by partnering with a hotel in the area!

  • Sponsor's Website - Make it easy to learn more about your premier sponsor by giving them their own icon. This is a great option to offer for top sponsorship tiers!

  • Playlist - One of our customers used the Web Link feature to link to a Spotify playlist they specifically curated for their event. #eventgoals

For a personalized discussion on how the Web Link feature could be used in your event, reach out to your Socio contact!


After attendees have had a chance to click around the event a bit, you can check out the Feature Comparison chart on the Metrics tab to see the number of Clicks for the feature.

To see all of the additional data points outlined in the Export section of our Data Dashboard article, export the Metrics.

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