Are you ready to turn every booth at your event into a lead generator? Webex Events Lead Retrieval is the most seamless way for your sponsors and exhibitors to capture leads with enriched data and qualify them, export to their Customer Relationship Management (CRM) software, and prove return on investment — all by scanning attendees' QR codes.
What's "lead retrieval"?
Lead retrieval is the process of capturing attendee information at conferences, trade shows, and other live events. Sponsors and exhibitors then follow up with attendees as sales leads. Watch our video about how Lead Retrieval works for a quick overview, or keep reading.
5 key benefits of Lead Retrieval by Webex Events
1. Scan attendee QR codes
Use a phone or tablet to quickly scan leads without renting any hardware! The powerful Lead Retrieval App is iOS and Android compatible and can scan the QR code on an attendee’s printed or digital badge. Details such as picture, name, title, company, and social media handles instantly populate on the lead’s profile.
2. Qualify and rate leads
Booth teams can’t deliver quality interaction if they’re more focused on manually entering attendee information than on authentically engaging with them. That’s why after scanning a badge, the Lead Retrieval App flows right into quality scoring. Rate the lead up to five stars and pick a status — hot, warm, or cold — in two taps.
3. Collaborate in-app
After each interaction, scanners leave notes on the attendee’s Lead Profile for other team members to access and add to. Instead of having disjointed conversations (or not communicating at all), staff pick up where their teammates left off and nurture leads right away.
4. Review real-time metrics
Review activity in real-time on a lead management dashboard. This dashboard summarizes key metrics, such as total scans and average lead quality, for faster decision-making. This also creates transparency — organizers have access to the same data as their sponsors and exhibitors. Moreover, the dashboard empowers booth staff to self-manage. A team lead can track each scanner’s performance and make adjustments as needed.
5. Export leads to CRM
Instantly export leads to a CRM-friendly spreadsheet to show ROI and set up sales and marketing teams to contact leads when they’re warm. If an executive not in attendance wants to know the status, event teams can quickly provide that visibility, either through exporting their leads or sharing the dashboard.
Two business days after the event at 1pm in the event’s timezone (or 1pm EST if no timezone was set), sponsors and exhibitors using Lead Retrieval also get an email with a link to download a CSV of the leads they collected. The email includes a link to the Metrics page that they can share with their team.
Interested in learning more about Lead Retrieval? Read our other Lead Retrieval articles!
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