Are you ready to turn every booth at your event into a lead generator? Lead Retrieval is the most seamless way for your sponsors and exhibitors to capture leads with enriched data and qualify them, export to their CRM, and smash ROI — all by scanning attendees' QR codes.
Lead retrieval is the process of capturing attendee information at conferences, trade shows, and other live events. Sponsors and exhibitors then follow up with attendees as sales leads.
5 key benefits of Lead Retrieval by Webex Events
1. Scan attendees’ QR codes
Use a phone or tablet to quickly scan leads without renting any hardware! The powerful Lead Retrieval App is iOS and Android compatible and can scan the QR code on an attendee’s printed or digital badge. Details such as title and company, social media handles, and more instantly populate on the lead’s profile.
2. Qualify and rate leads
Booth teams can’t deliver quality interaction if they’re more focused on scribbling down attendees’ information than authentically engaging with them. That’s why after scanning a badge, the Lead Retrieval App flows right into quality scoring. Rate the lead up to five stars and pick a status — hot, warm, or cold. Two taps and done.
3. Collaborate in-app
After each interaction, scanners leave notes on the attendee’s Lead Profile for other team members to view. Instead of having disjointed conversations (or not communicating at all), staff pick up where their teammates left off and nurture leads right away.
4. Review real-time metrics
See activity in real-time on a lead management dashboard. This dashboard summarizes key metrics, such as total scans and average lead quality, for faster decision-making. This also creates transparency — event organizers see the same data as their sponsors and exhibitors. Moreover, the dashboard empowers booth staff to self-manage. A team lead can track each scanner’s performance and make adjustments as needed.
5. Export leads to CRM
Instantly export leads to a CRM-friendly spreadsheet to show ROI. Event teams can push leads into their sales pipelines at any moment, all wirelessly through the cloud. That sets up sales and marketing teams to follow up with leads when they’re warmest. If an executive not in attendance wants to see how things are going, event teams can quickly provide that visibility, either through exporting their leads or sharing the dashboard.
At 1 pm in the event’s timezone (or 1 pm EST if no timezone was set), two business days after the event ends, sponsors and exhibitors using Lead Retrieval also get an email with a link to download a CSV of the leads they collected. The email includes a link to the Metrics page that they can share with their team.
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