The jury's back - 68% of B2B marketers agree that live events generate the most leads. (MarketingCharts) At Socio, we believe monetizing lead retrieval should be as easy as deploying it. After purchasing event licenses for a flat fee, organizers can earn additional revenue when redistributing those licenses to sponsors and exhibitors.
Check out the below for 5 main benefits to highlight when promoting Lead Retrieval to exhibitors. There's even more collateral to assist you in promoting Lead Retrieval to Exhibitors at the bottom! 👇
1. No Hardware
Use a phone or tablet to quickly scan leads, without any hardware to rent! The powerful Lead Retrieval by Socio app is iOS and Android compatible, and is capable of scanning the QR code on an attendee’s printed or digital badge. If attendees don’t have a badge, use the app to snap a picture of their business card!
After each interaction, leave notes on the attendee’s lead profile for other team members to see. Instead of having disjointed conversations, staff can pick up where their teammates left off and nurture leads right away.
Badge scanned, lead captured - it's that simple. Once a badge is scanned, the lead retrieval app flows right into quality scoring, making it incredibly easy to rate and write notes.
Bonus! Booth admins can also add as many people to their team as they want.
All information in the attendee's app profile is instantly available in their lead profile, including title and company, profile summary, social media handles, and more. You can also easily add or edit info that you receive from talking to the lead.
As you're scanning, the data dashboard shows exactly how you and your team are performing in real time, and you can share your metrics in real time too! Key metrics such as total scans and average lead quality are summarized for fast decision-making. Plus, you can instantly export leads to a CRM-friendly spreadsheet and show ROI.
Check out our other promotional collateral by clicking the buttons below! For exhibitor training, check out our Lead Retrieval Help Center.
Video for Exhibitors
This 4-minute video walks through the Lead Retrieval by Socio app, the process that exhibitors follow when using it, and the key benefits. Click the Video button below to watch!
Help Center for Exhibitors
We have a Help Center specifically for exhibitors using our Lead Retrieval solution, with how-to's for everything they will need!
Video for Sales and Marketing
This 5-minute video covers the benefits of the Lead Retrieval by Socio app, targeted towards the Sales/Marketing teams and exhibitors coming to an event. The person in charge of ROI will particularly love the discussion on metrics! This is a perfect video to use when selling Lead Retrieval to the person managing the booth. Click the Video button below to watch!
Blog for Event Organizers and Decision Makers
This blog covers How a Lead Retrieval App Lifts Event ROI - a lofty title, but we live up to the hype! 😉
Pro tip! 😎
This article is full of great ways to promote lead retrieval to new exhibitors, but don't forget the value of metrics to get exhibitors to sign up year after year! A quick email with, "I see you got 200 4-star leads last year - be sure to sign up ASAP", or "I know that you are competing with company X, they were able to collect 450 leads with an average of 3.5 stars at our event last year", goes a long way!
Want more info on how to best promote Lead Retrieval to your exhibitors? Reach out to your Socio contact for a personalized strategy conversation!
Questions? Chat Us or Email [email protected]