For exhibitors, collecting leads is one of the most important parts of having a booth at an event, and they'll gladly pay for a system that simplifies collecting those leads. At Webex Events, we believe monetizing lead retrieval should be as easy as deploying it. This article offers tips for promoting Lead Retrieval to your exhibitors so they know what they're getting and how it works.

Image showing two Webex Events Lead Retrieval reviews on G2.com. Click the image to visit the G2 review page.

Exhibitor benefits

Check out the five main benefits to highlight when promoting Lead Retrieval to exhibitors. There are even more resources at the end of this article to help you promote Lead Retrieval to exhibitors! 👇

1. No extra hardware

Use a phone or tablet to quickly scan leads without any extra hardware to rent. The powerful Lead Retrieval by Webex Events app is iOS and Android compatible, and it's capable of scanning the QR code on an attendee’s printed or digital badge. If an attendee doesn't have a badge, use the app to snap a picture of their business card!

2. User-friendly

Scan badges, capture leads — it's that simple. Attendee information auto-fills the lead profile so you can focus on talking with attendees instead of typing in information.

Image of a smartphone screen showing the Lead Quality section of a lead profile.

Bonus! You can have as many people on your team as you want — no extra licenses required.

3. Collaborative

Everyone on the the team can view and add notes and pictures on attendee lead profiles. Instead of having disjointed conversations, staff can pick up where their teammates left off and nurture leads right away, the right way.

Image of a smartphone showing the Notes page on a lead in the Lead Retrieval app.

4. Data-enriched

Beyond gathering basic attendee information and taking notes, you can also easily add or edit more information that you receive from talking to the lead. Take and upload photos, add social handles, and update existing information any time to build a complete picture.

5. Reporting

As you scan, the data dashboard shows exactly how you and your team are performing in real time, and you can share your metrics in real time, too! Key metrics such as total scans and average lead quality are summarized for fast decision-making. Plus, you can instantly export leads to a CRM-friendly spreadsheet and show ROI.

Image of the Lead Retrieval data dashboard displayed on a tablet.

Collateral

Check out our other promotional collateral by clicking the buttons below! For exhibitor training, check out our Lead Retrieval Help Center.

Video for exhibitors

This 4-minute video walks through the Lead Retrieval by Webex Events app and the process that exhibitors follow when using it. It also highlights the key benefits of capturing leads with the app, including viewing, sharing, and exporting metrics. Click the button below to watch!

Help Center for exhibitors

We have a simple Help Center specifically for exhibitors using our Lead Retrieval solution, with how-to's for everything they'll need.

Blog for Event Organizers and Decision Makers

This blog covers How a Lead Retrieval App Lifts Event ROI — a lofty title, and we live up to the hype! 😉

Next steps

Now that you've shown your exhibitors how Lead Retrieval works and why it's awesome, it's time to sign them up for Lead Retrieval. You can either pre-purchase Lead Retrieval licenses and then invite exhibitors to your Lead Retrieval event, or you can set up purchase forms so exhibitors can self-serve the license purchase.

Pro tip! 😎

Don't forget the value of metrics to get exhibitors to sign up year after year! A quick email like this can go a long way: "I see you collected 200 4-star leads last year. Amazing! We can't wait to see what you'll do this year."

Want even more information on how best to promote Lead Retrieval to your exhibitors? Reach out to your Webex Events contact for a personalized strategy conversation!

Questions? Chat Us or Email support@socio.events

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