The Lead Retrieval by Socio app empowers your on-site exhibitors to capture leads like never before in a simple, intuitive, collaborative app. Getting up and running with Lead Retrieval is easy! Simply follow the steps below to get started.
Not sure what lead retrieval is? Check this out.
Before you begin...
Lead Retrieval leverages the data from your Socio Event App, so make sure you've created and published your event. It's also simplest to add Sponsor and Exhibitor profiles to the event beforehand, though this can also be done later.
Activate Lead Retrieval
From any page in the Socio Platform, click the Lead Retrieval button in the header, then click Activate Lead Retrieval. In the modal that appears, select the event from which Lead Retrieval should pull attendee data, then click Next.
Finally, choose a team with active Lead Retrieval credits, and choose the number of licenses to be used. Click Activate to finish.
⭐ Keep in mind, if you need licenses or credits, reach out to us via Live Chat, or email [email protected].
Now, you're ready to start adding and inviting your exhibitors!
When you add an exhibitor to Lead Retrieval, you must specify a Booth Admin - a main point of contact with the Sponsor organization who's in charge of overseeing Lead Retrieval. The Admin receives an email with instructions on how to get started. After they log in, they'll oversee adding Booth Staff and inviting additional Admins.
⭐️ Keep in mind, before you can invite Lead Retrieval Admins, you must first add a corresponding Sponsor or Exhibitor profile to your Socio Event.
From any page in the Socio Platform, click the Lead Retrieval tab.
On the Lead Retrieval page, locate and click on the event for which you'd like to invite Exhibitors. On the event page, click Invite Exhibitor.
In the modal that appears, start by selecting one of the Sponsors or Exhibitors from your Event. Next, enter the new Admin's First and Last names and Email address. The Admin will receive the Lead Retrieval invitation at this email and use it to log into the Lead Retrieval app.
If you want to invite another Admin or add Booth Staff for the same exhibitor, click the Add More Booth Staff button. Fill in the fields for the new invitee, and choose whether they're a Staff member or an Admin. You can add as many Admins and Staff as you choose. Click Send Invitation when you're done.
⭐️ Keep in mind, Admins can invite other Admins and Staff, so you don't have to add everyone yourself. You can also add more Admins and Staff later by clicking on the Exhibitor in the list.
Manage Invited and Active Exhibitors
After inviting at least one Booth Admin for an Exhibitor, the Exhibitor status will change to Invited. This means they've received the email but haven't downloaded the app or set up their account for the event. Once an Admin has logged into Lead Retrieval, the status will switch to Active.
You can click the Settings (⚙️) icon next to an Exhibitor whose status is Invited to resend or delete the invite. Active Exhibitors only have the option to Export. You can also click on an Exhibitor name to view all the Admins and Staff for that Exhibitor, invite more Admins with the Invite link, and see Metrics.
Once an exhibitor is Active, the Admin is in control!
After Exhibitors have started collecting leads, you can click on the Metrics tab to see overall Metrics for all Exhibitors or drill down to one in particular.
Use the dropdown on the top left side to select a specific Exhibitor, and use the dropdown on the top right side to filter by time. Click the Share Metrics link and copy the URL to share the Lead Retrieval Metrics with others too!
The top-level metrics show Total Scans, number of New Leads, Average Lead Quality, and number Active Exhibitors. Below these, there's a graph that shows Leads Retrieved by Hour, Day, Week, and Month.
At the bottom, you'll see the Lead Quality and Lead Status pie charts and the Top Exhibitors chart where each Exhibitor is ranked by Total Scans and New Leads.
Questions? Chat Us or Email [email protected]